25 Best Website Visitor Tracking Tools in 2023: Free & Paid

website visitor tracking tools

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Do you want to know what your website visitors do from the time they land on your website to when they leave it? Sounds interesting, right? But how is it possible? Many businesses are using website visitor tracking tools these days. Let’s see how they can help your business. 

Companies need to optimize their websites based on visitors’ behavior to increase engagement. That’s why they need to use CRO tools equipped with web visitor tracking software.

But, website visitor tracking software does more than just improve a website. Many people use them for behavioral targeting to personalize ads users see when browsing their websites.

Keep reading to learn about the best website visitor tracking tools and find which suits your needs. But before we start, it is important to know why you may need such tools. 

What Can Be Tracked by Website Visitor Tracking Tools

Now that we have understood the importance of having a website visitor tracker, it’s time to take a quick look at what they can track and which data they can give us in detail. Website visitor tracking tools can track a wide variety of user behavior on a website, including:

  1. Page views: The number of pages a visitor views on your website.
  2. Traffic sources: Where visitors are coming from, such as search engines, social media, or referral links.
  3. Time spent on site: The amount of time visitors spend on your website.
  4. Bounce rate: The percentage of visitors who leave your website after viewing only one page.
  5. Clicks: Which links or buttons do visitors click on?
  6. Scroll depth: How far visitors scroll down a page.
  7. Conversion rate: The percentage of visitors who complete a desired action, such as making a purchase or filling out a form.
  8. User location: The geographical location of website visitors.
  9. Device type: The type of device visitors use to access your website, such as desktop or mobile.
  10. User behavior: The specific actions visitors take on your website, such as hovering over a particular element or filling out a form field.

By tracking these metrics, website visitor trackers can help website owners and marketers better understand their audience and make data-driven decisions to improve website performance and user experience.

Top 25 Software for Visitor Tracking (by Category)

To begin with, the best website visitor tracking tool is one that fulfills your unique needs. We will discuss some of the best website activity-tracking tools to help you decide which ones are good for your business.

We have divided these tools into four main categories, including free website trackers. Let’s see how they can help you.

1- Website Visitor Behavior Tracking

Do you want to figure out what’s not working well on your website and what changes you need to make? Choose one of the following website visitor behavior tracking tools.

The data these tools provide helps you generate high-quality leads, facilitate customer segmentation, and increase your conversion rate.

There are many tools out there that you can choose from. Let’s review the best options in this category of website visitor tracking tools.

#1 Crazy Egg

Need to do some A/B testing to qualify different ideas and variants? Then, Crazy Egg will be the right tool for you. Setting up and using it is so simple, and there’s no need for any coding skills. However, it is reported that the data offered by CrazyEgg may not be entirely accurate.

Crazyegg: A/B Testing Tool for Web Site Visitor Tracking
Crazyegg: A/B Testing Tool for Web Site Visitor Tracking
Crazy Egg Pricing
  • No Free plan; starts at $29/month.
Crazy Egg Features:

The services provided by this website visitor tracking software are as follows.

  • Error Tracking: Want to find which errors are sending your visitors away? This feature can tell you which coding or plugins have errors and need improvements. 
  • Recordings: This feature can show you a visual representation of your visitors’ experience on your website.
  • A/B testing: See which copies or colors better impact visitors.
  • Heatmaps: You can track the clicks on your webpage to identify the most popular sections.
  • Traffic Tracking: This feature gives you information about where your visitors have come from. This data can help you understand which campaign or platform has a better impact on your potential users. 
  • Session Replay Tools: This tool records the behavior of visitors giving you a chance to discover what makes them stop surfing your web or finishing a purchase. 
Crazy Egg Pros 
  • Easy Set-up,
  • Good UI/UX,
  • Simple Implementation,
  • Cost-Effective. 
Crazy Egg Cons 
  • Limited Heatmap Visualization,
  • Customer Support.

#2 Outfunnel

From real-time data about your website’s visitors to the tools notifying you about leads entrance, Outfunnel promises to help you gather critical information about your website’s visitors. This web visitor tracking software helps you to see what your visitors are interested in.

Outfunnel: Web Visitor Tracking Software
Outfunnel: Web Visitor Tracking Software
Outfunnel Pricing
  • No Free plan; starts at $29/month (for the basic plan with an extremely limited number of events; the professional plan costs $119/month).
Outfunnel Features:

The services offered by this website traffic tracker are: 

  • Analytics: This feature is helpful if you are running an email marketing campaign because it can give you a full analysis of clicks, bounces, opens, and even unsubscribes. However, for this type of data you can use marketing automation tools, too. 
  • Lead management: You can set up a score for your leads. For example, the people who opened an email or returned to your website have different scores for your business. Therefore, identify and categorize them in different lists. 
  • Segmentation: Create different visitors’ lists based on their behavior. This segmentation is helpful for email marketing campaigns. 
  • Reporting: It is the most essential feature of any tool because, in the end, it’s the report that can help you measure your campaigns, goals, and efforts. 
  • Visitor Tracking: This feature provides comprehensive visitor engagement data, including their referral source and landing page.
OutFunnel Pros 
  • Integration with Other Tools,
  • Easy to Use, 
OutFunnel Cons 
  • Lacks Email Templates, 
  • Expensive Pricing.

#3 UserTesting

Next on our list is UserTesting, which is a usability testing tool that hires individuals to test your website.

UserTesting Pricing
  • Not provided; no free plan.

UserTesting allows you to assess the quality of a user’s experience by observing them use your app, product, or website and answering questions.

UserTesting Features:
  • Prototyping,
  • Usability Testing,
  • Screen Activity Recording: You can see how a random visitor acts on your website. 
UserTesting Pros
  • Test Reports in Email, 
  • Quickly Getting Insights.
UserTesting Cons 
  • Inaccurate, 
  • Lack of Data for Mobile App Improvement, 
  • Difficult UI. 

#4 FullStory

FullStory is a website activity tracking tool with features that help you improve your website’s customer experience. It’s an excellent tool to find out what areas on your website cause problems for visitors. You can also detect areas with the most effect on your conversion and retention rate.

Fullstory: Website Visitor Tracker
Fullstory: Website Visitor Tracker
Fullstory Pricing
  • Free plan; no pricing provided for the monetary plans.
FullStory Features:

This web analytics tool helps you prioritize the improvements you should make. Then, you can measure the effectiveness of the changes.

  • Session Replays: You can see what your visitors go through in their journey on your website. 
  • Heatmaps: Gain insights into your visitors’ behavior by tracking where they click on your website.
  • Real-Time Reporting: See how many visitors are on your website now and what each of them are doing. 
FullStory Pros 
  • Complete User Data, 
  • Deep User Behavior Insight,
  • Visual Reports. 
FullStory Cons 
  • Overwhelming Data for Beginners, 
  • Unfriendly UX,
  • Unclear Pricing.

#5 VWO

Another behavioral analytics solution that can help you check your Website’s visitors is VWO. This tool can track how visitors interact with your website it. Furthermore, it keeps track of everything that happens on your website, such as clicks, scrolling, and form submissions. This data can help you find out how well your website performs and what needs improvement.

vwo: A/B testing tool
VWO: A/B Testing Tool
VWO Pricing
  • Free Plan with Limited Features. 
  • Growth: $357/ Month.
  • PRO: $822/ Month.
  • Enterprise: $1,438/ Month. 

Prices are customizable based on different features on the web and app. 

VWO Features:

This platform promises to help businesses grow via the services below.

  • Statistical relevance analysis: 
  • Funnel Analysis: See at which step of your funnel you lose your customers. 
  • Multivariate Testing: Test different ideas and changes on landing pages to see which works better. 
  • Website Heatmap Tools: This feature can tell you which sections of your web page are more interesting to your visitors. 
  • Split Testing: It is similar to A/B testing, allowing you to have two different designs on a landing page to see which is more appealing to visitors.  
VWO Pros:
  • Mobile App Analysis, 
  • A/B Testing and Experiments,
  • Detailed Reporting. 
VWO Cons:
  • Unable to Connect with Google Analytics, 
  • High Pricing, 
  • Reduce Site’s Speed.

#6 Contentsquare

Formerly called Clicktale, Countersquare is a digital experience analytics tool that offers user behavior analytics. It promises to provide visitor tracking through its zone-based heatmaps and session recordings. Although this UX analytics software claims to help businesses’ growth, a lot of users find its interface complicated to set up and use.

Contentsquare:  Visitor Tracker for Website
Contentsquare: Visitor Tracker for Website
Contentsquare Pricing

Unfortunately, no pricing page is provided on their website. To find out, users have to contact their sales manager.

Contentsquare Features
  • Zone-Based Heatmaps: See how visitors interact with your website; on which section they click more or spend more time. 
  • Session Replays: This feature records the behavior of random users on your website to see how they interact with your business. Read more about session replay tools
  • Goal Tracking: See how well you have reached your goals, especially after running campaigns. 
  • Insights: This feature gives you insights about visitors’ behavior; from clicks to conversions. 
  • Find and Fix: Discover the problems that make visitors leave the funnel. Then fix them to improve user experience and sales. 
Contentsquare Pros
  • Integration with Other Tools, 
  • Visualizing Report, 
  • Flexibility.
Contentsquare Cons 
  • No Clear Pricing Plans, 
  • Complex UI,
  • No A/B Testing.

#7 Act On: Marketing Automation Tool

Another tool you can use for website visitor tracking is Act-on. It’s an account-based marketing platform that claims to help B2B businesses achieve their goals. Using this website, you can track your web pages’ visitors, score them, and create contact lists based on their behavior. 

Act-On: Marketing Automation Software
Act-On: Marketing Automation Software
Act-On Pricing
  • No free plans, monetary plans start at $900/month.

However, if you’re looking for a website traffic checker free of charge, Act-on is not the option for you because it offers no free plans, and is quite costly. 

Act On Features
  • Website Visitor Tracker: See where your visitors land and click. 
  • User Behavior Data: Score users based on their behaviors to retarget them in the future. 
  • Templates for Landing Pages: This tool has various pre-designed, yet customizable, templates for landing pages. 
  • Analytics Dashboard: This feature can help marketers analyze the performance of their campaigns. 
Act-On Pros 
  • Statistical Reports, 
  • Built-in Templates for Campaigns.
Act-On Cons 
  • UI Needs Improvement, 
  • Lack of RSS Feeding, 
  • Lack of Social Media Connection.

#8 Hotjar

It’s time to introduce one of the popular tools on the market: Hotjar.  Undeniably, it is an all-in-one analytics and website visitor tracking tool that helps website owners and marketers understand how users interact with their websites. It provides insights into user behavior through features like heatmaps, session recordings, and feedback polls.

Hotjar - free website visitor tracking
Hotjar Homepage

With Hotjar, you can see how users navigate through your website, which areas they click on the most, and where they drop off. You can also watch recordings of individual user sessions to see exactly how they interact with your website. This information can help you identify usability issues and areas for improvement.

Hotjar Pricing
  • The free basic plan for this visitor tracking tool is available, and its premium plans start from $32 per month.
Hotjar Features:
  • Heat Maps: This feature can give you information about the places on your webpage that have grabbed visitors’ attention. 
  • Session Replays: Session Recordings can help businesses see how their visitors perform on their website or where they drop off. 
  • Monitoring: Hotjar allows users to visually view their visitors’ behavior to fill the gaps that make them leave your site. 
  • Data Segmentation: The feature enables the extraction of various user behaviors from the insight. Therefore, it will be easier for you to analyze the user performance based on the relevant data.  
  • Feedback Polls: Surveys and polls give essential data about your potential customers’ needs. This feature makes it easier for you to create a poll and do research in your market. 
Hotjar Pros 
  • Filtering Capabilities, 
  • Screen recording,
  • User insights.
Hotjar Cons 
  • Incomplete tracking,
  • No Integration with Google Analytics.

2- Website Visitor Identification

Understanding who is visiting your website is just as crucial as knowing how they act on your site for B2B organizations. Website visitor identification tools assist marketers and salespeople in determining which organizations are visiting their websites and obtaining vital visitor information.

#9 Leady

Leady recognizes both companies and individual visitors. They’re also one of the few online visitor monitoring systems that can measure B2B lead generation as well as in-app product use.

Leady: Website Visitor Identification Tool
Leady: Website Visitor Identification Tool
Leady Pricing
  • No Free plan; starts at $39/month.
Leady Features

As a website visitor identification tool, this platform claims to help businesses convert unknown users into customers with the following features: 

  • Lead Source Tracking: Leady can give data about the sources that your leads come from, and what devices or operating systems they use. This data can help you create a more accurate customer persona.  
  • Lead Segmentation: By grouping leads into different segmentations, you can personalize your communications to their specific needs and preferences.. 
Leady Pros 
  • Lead Conversion,
  • Suitable for Various Company Sizes,
  • Monitoring Target Audience,
  • Cost-Effective. 
Leady Cons 
  • Outdated Contact Information, 
  • Poor Customer Service.

#10 Leadfeeder

Leadfeeder‘s visitor tracking and identification software assists marketing and sales teams in identifying and converting more leads. Every visit from an employee is traced back to the company name using account-level visitor identification.

Leedfeeder: Visitor Tracking for Website
Leedfeeder: Visitor Tracking for Website
Leedfeeder Pricing
  • Free plan; monetary plans start at $79/month.

What you need to know regarding this visitor tracking tool is that the free plan only keeps the data for 7 days.

Leadfeeder Features
  • Technology Tracking: Find out what technologies your leads use while visiting your website. 
  • Lead Source Tracking: Discover where your leads come from without asking them to fill out any form. 
  • Lead Scoring: You can qualify leads based on different factors to focus on the ones that are more valuable to your business. 
  • Lead Segmentation: List your leads based on industry, location, web activity, and more. 
  • CRM Automation: You can automate the process of adding qualified leads to your CRM. 
  • Lead Database: Automatically update your lead database by integrating Leadfeeder with other tools. 
Leadfeeder Pros
  • Easy Integration, 
  • Lead Qualification, 
  • Expensive Price.
Leadfeeder Cons 
  • Basic Lead Tagging Capabilities,
  • Export Function Needs Improvement.

#11 Lead Forensics

B2B organizations can use Lead Forensics to check visitors on their websites and discover fresh sales leads in real time. You can even receive important data like company size, contact information (such as social media and phone numbers), and search behavior. 

Automatic lead grading based on several factors is also included in Lead Forensics, which sends you fast notifications to identify your ideal consumers.

LeadForensics homepage
LeadForensics: B2B Website Visitor Tracking
Lead Forensics Pricing
  • Not provided; no free plan.
Lead Forensics Features
  • Real-time Notifications: You can see who is visiting your website, which page they are visiting and from what source they have come.  
  • Lead Manager: Identify new leads and their contact information. 
  • Visitors Insights: Discover deep insights about your visitors: what they searched for and how many times they visited. 
  • Lead Scoring: You can qualify the leads based on different factors to help the sales team prioritize them for further follow-ups.
Lead Forensics Pros 
  • Data Management,
  • Daily Reporting,
  • Customizable Dashboard,
  • Lead Scoring. 
Lead Forensics Cons 
  • No Clear Pricing Plan on the Website,
  • Showing Unnecessary Data, 
  • Poor Customer Service. 

#12 SalesPanel

SalesPanel is a website visitor tracking tool that offers services to B2B businesses. It helps companies identify their users and capture leads. Also, it allows them to track their customers’ behavior and qualify leads.With Salespanel, you can predict visitors’ quality. This way, you can optimize your marketing campaigns and target them toward the right people, both on-site and off-site.

track website leads: salespanel
Salespanel: Website Lead Tracking
Salespanel Pricing
  • No Free plan; starts at $149/month.
SalesPanel Features
  • Lead Segmentation: You can create segments for your leads, and assign each segment to different teams. 
  • Real-Time Tracking: Using this feature you can see who is visiting your website in real-time, and which pages they are visiting. 
  • Lead Qualification: You can score your leads based on different factors, such as their location, industry, or number of times they have visited your website. 
  • Marketing Automation: Automate the repetitive tasks on your marketing plan. 
SalesPanel Pros 
  • Good Customer Support,
  • Simple Set-Up,
  • Easy to Use, 
  • Easy Integration. 
SalesPanel Cons 
  • Expensive for Startups, 
  • Few Third-Party Integration, 
  • No Email or SMS Automation Feature.

#13 Visitor Queue: Website Visitor Identification Tool

Visitor Queue is a B2B lead generation tool. It claims to help you identify the companies that visited your website and their interactions. You are supposed to have access to the users’ names and contact details.

identify website visitors with Visitor Queue
Visitor Queue: B2B Lead Generation Tool
Visitor Queue Pricing
  • Free plan; monetary plans start at $31/month.
Visitor Queue Features
  • Real-Time Lead Tracking: It’s always useful to know who is visiting your website in real time. This feature helps you identify the customer journey and find out where they leave so you can fill the gap and return your potential customers. 
  • Customer Segmentation: Listing customers and leads in different groups can help you personalize your messages for each of them. 
  • Engagement Analytics: Measure and analyze how your audience interacts with your content. 
  • User Interaction Analytics: Check out users’ clicks, the time they spend on your page, and pages that are more interesting to them. 
Visitor Queue Pros 
  • Real-Time Reporting, 
  • Easy to Use,
  • User Interface. 
Visitor Queue Cons
  • Limited User Data, 
  • Outdated Documentation,
  • Lack of Third-Party Integration.

3- Website Visitor Tracking Tools to Measure Performance

Measuring the indicators that matter the most to your organization is the goal of website performance tracking. That may include website speed or keyword ranks for an SEO team or customer churn or retention for a product team.

#14 Ahrefs: All-in-one SEO Tool

The first on our list of website visitor tracking tools for evaluating your website’s performance is Ahrefs. This SEO toolset offers services such as keyword explorer, site explorer, site audit, rank tracker, etc. Therefore, using Ahrefs, you can track the performance of your blogs and website’s health score and rank better on Google. 

Ahrefs: SEO Toolkit
Ahrefs: SEO Toolkit
Ahrefs Pricing
  • The monetary plans start at 89 Euros for its Lite plan to 899 Euros for its Enterprise plan.
Ahrefs Features

Let’s take a look at its core features:

  • Site Audit: You can easily check your website for technical and on-page SEO.
  • Site Explorer: This feature gives you deep insight about your website performance, its organic traffic, referring domains, internal links, etc. 
  • Keyword Explorer: Discover top content based on a keyword and get more suggestions for related keywords. 
  • Content Explorer: Find more topics in your niche and get ideas for your content marketing campaigns. 
  • Rank Tracker: See your website’s performance based on its daily rankings. 
Ahrefs Pros 
  • Competitor Analysis,
  • Technical SEO Audit, 
  • Keyword Suggestions, 
  • Content gap analysis.
Ahrefs Cons 
  • Expensive Pricing Plans, 
  • No Google Search Console Integration, 
  • Mobile Version Needs Improvement.

#15 SE Ranking: Ultimate SEO Solution 

When it comes to SEO analysis, SE Ranking can be a very helpful website tracking tool. Its keyword rank analysis tool will help you track the performance of your website according to the queries its pages are optimized for. Identify top-ranking keywords that bring the most organic traffic and get the traffic forecast, search volume, and difficulty score for every keyword. 

You can also check your online visibility rating in your niche and see how your competitors rank for the same keywords.

SE Ranking: Identify Top Ranking Keywords
SE Ranking: Identify Top Ranking Keywords
SE Ranking Pricing
  • 14-day free trial; paid plans start from €39.
SE Ranking Features
  • Difficulty score for every keyword,
  • Monthly search volume for every keyword,
  • Traffic forecast available,
  • Visibility rating,
  • SERP analysis of your competitors.
SE Ranking Pros 
  • Accurate Data, 
  • Simple UI,
  • Helpful SEO Improvement Suggestions, 
  • Detailed Report. 
SE Ranking Cons 
  • Limited Users Per Account, 
  • Complicated Pricing Plan, 
  • Poor Backlink Index.

#16 KissMetrics: Product Analytics Tool

Kissmetrics is another website visitor tracking tool that helps you increase conversions, user engagement, and retention rate. It enables you to follow visitors’ paths on your website across different devices and figure out at what point they abandon you.

KissMetrics: Product Analytics Tool
Kissmetrics: Product Analytics Tool
Kissmetrics Pricing
  • Customizable pricing based on preferences. Starts from $25.99 per month. 
Kissmetrics Features

Kissmetrics’ features help you identify your most valuable customers and quality leads, so you can effectively target them.

  • Real-Time Reporting: Check your visitors’ performances in real-time. 
  • Segmentation: List your leads in different groups based on their behavior. 
  • User Data: Get complete information about your visitors, their ages, gender, location, etc. 
  • Exit Tracking: See in which step of the funnel your leads have left your website.  
Kissmetrics Pros 
  • Campaign Analytics, 
  • A/B Testing, 
  • Reports.
Kissmetrics Cons 
  • Tool Speed, 
  • User Interface, 
  • No CRM Integration.

#18 Mixpanel

Mixpanel is a product analytics solution that monitors mobile and online app performance.  It’s one of the best free website visitor tracking tools in the marketplace.

Using this tool, you can track product metrics like activation, retention, and churn.

mixpanel: product analytics tool
Mixpanel: A Product Analytics Tool
Mixpanel Pricing
  • Free plan; monetary plans start from $25/month.
Mixpanel Features
  • Conversion Tracking,
  • Event Tracking,
  • Goal Tracking: Define a goal for each campaign and follow their success.  
  • User Interaction Tracking: See how visitors react to your content. Check the clicks, scrolls, and other actions. 
Mixpanel Pros 
  • Generous Free Plan, 
  • Detail Reporting, 
  • Easy Set-Up.
Mixpanel Cons 
  • Poor UI Design, 
  • Lack of Autosave Feature,
  • Customer Support. 

#18 Google Search Console

Google Search Console is a free search engine optimization tool.

website visitor tracking using google search console
Improve Website Performance with Google Search Console
Google Search Console Pricing
  • Free.
Google Search Console Features:
  • Content Analysis: You can check each URL to see how well it performs and on which keywords people are getting to this page. 
  • Keyword Tracking: Using this free website visitor tracking tool you can track keywords to see on which pages your visitors land by searching different keywords. 
  • Rank tracking: This tool shows you the average position of your website and each page of it stands on the SERP. 
Google Search Console Pros 
  • Free Tool,
  • SEO Monitoring,
  • Convenient Dashboard.
Google Search Console Cons 
  • Complex Reporting, 
  • No Improvement Suggestion.

#19 PageSpeed Insights 

Here is another free website traffic tracker from Google that can help you enhance your website performance. Google’s PageSpeed Insights can be a useful tool for tracking the performance of your website. 

Teams specializing in search engine optimization can get a lot out of PageSpeed Insights. It provides a concise overview of several factors as you perform a test, with opportunities to delve down into areas of particular interest.

page speed insights
PageSpeed Insights
PageSpeed Insights Pricing
  • Free.
Pagespeed Insights Features

This website performance tracking tool offers insights into the following metrics.

  • Performance Score: This feature analyzes the website’s performance on desktop and mobile and gives a score to each of them. 
  • SEO: The suggestion offered by this tool can help you improve SEO. 
  • Website Speed Tracker: Measuring the loading time of a URL, this feature assesses the user experience of a web page. 
  • Best Practices: PageSpeed Insights offers suggestions and recommendations to enhance a website’s loading speed and overall performance, including optimizing images, leveraging browser caching, and minimizing render-blocking resources.
Pagespeed Insights Pros 
  • Easy to Read Result, 
  • Tips for Improvement, 
  • Free. 
Pagespeed Insights Cons 
  • Technical Report for Beginners, 
  • No PDF Report.

4- Website Analytics

If you select the right software and understand how to utilize it, you can improve your site performance and bring more leads. In this case, website analytics tools can give you a lot of information. The tools listed below provide a wide range of website statistics, as well as visitor tracking capabilities.

#21 Google Analytics

Undoubtedly, Google is the best source for this type of analysis. That’s why Google Analytics is the most popular website analytic tool right now. 

track visitors using google analytics
GA: Track Visitors on Website

This free website visitor tracking platform allows you to track your website’s traffic sources, as well as sources to a specific page. It also provides some reports that let you track conversions and learn about your audience and their behavior. 

The funnel analysis feature helps you analyze the customers’ journey to conversion and identify the drop-off points. Using GA, you will also have access to audience demographics that include users’ age, gender, and interests.

Additionally, the Google Analytics heatmapping feature offers very simple click maps, but there are tools with more detailed heat maps.

Google Analytics Pricing
  • Free; the pricing for its advanced version, called GA360, starts at $12,500/month.

Bear in mind that some features are limited or not available in the free plan. 

Google Analytics Features 

Google Analytics website visitor tracking features. However, this tool has many options, we only mention some of the frequently used ones. 

  • Event Tracking: This feature tracks user’s interactions on different URLs. You can set a goal for each page, for example, you may want your visitors to click on a button and want to see how many of them do this. This feature can help you analyze it. 
  • Visual Reports: Whether you want to see how well your campaigns perform or what visitors do on your website, you can count on this feature. 
  • Real-Time Report: You can see who is visiting your website in real-time. This feature shows the location and gender of the visitor, which pages they are visiting, and how long they stay on your website. 
  • Site Speed Report: You can see the average time it takes for your visitors to open your website. This report can help you improve your site speed and SEO. 
Google Analytics Pros
  • Great Reporting, 
  • Free Tool, 
  • Easy Setup,
  • Helpful Insights and Suggestions. 
Google Analytics Cons 
  • Limited Metrics on GA4 (the Latest GA Update),
  • Lacks Integration with Other Tools, 
  • Complex Reporting for Beginners. 

#21 Matomo 

Matomo is a free and open-source online website traffic tracker. It introduces itself as a Google Analytics alternative and claims to give you 100% data ownership.

Unsampled traffic data, eCommerce and event monitoring, custom dimensions, objectives, and segments are all tracked using Matomo.

google analytics alternative: Matamo
An Alternative to GA: Matamo
Matamo Pricing
  • Free if you host it on your own servers; 
  • Cloud plans start at $20/month.
Matomo Features
  • Heatmaps: This feature shows on which section of the page your visitors click more. 
  • Conversion Tracking: Evaluate the user-journey.  
  • Goal Tracking: Set a goal and follow its success. 
  • Campaign Management: The data gathered by Matamo can help you improve your campaigns’ effectiveness. 
  • User Interaction Tracking: This feature gathers data about users’ clicks, page views, visited URLs, etc. 
Matomo Pros 
  • Simple Setup, 
  • Quality Data, 
  • Track Daily Traffic. 
Matomo Cons 
  • Bad Customer Support,
  • Unfriendly User Interface,
  • Database Design Needs Improvement.

#22 Adobe Analytics

Adobe Analytics is a traffic analysis and multichannel data gathering solution for experienced users and businesses.Pageviews, unique visitors, sales, order attribution, segmentation, and customer journey analytics are just some of the business intelligence (BI), and traffic data Adobe Analytics collects from websites, emails, and applications.

Adobe Analytics: Website Visitor Tracking Solution
Adobe Analytics Pricing 
  • Not provided; no free plan.
Adobe Analytics Features
  • Performance Metrics: This feature shows how users interact with your webpage and reports average revenue per user, engagement scores, and conversion rates. 
  • Analytics: You can analyze the metrics for different purposes to create more advanced reports. 
  • A/B Testing: Create two different designs to see which is more appealing to visitors. 
  • Social Media Metrics: Monitor your social media performance, gather important metrics to build a better social media strategy.
  • Conversion Tracking: This feature enables you to monitor visitors’ actions on your website to evaluate the effectiveness of your campaigns.
Adobe Analytics Pros 
  • Automated Reports,
  • Alert Setting,
  • Segmentation. 
Adobe Analytics Cons 
  • Costly, 
  • No Technical Support,
  • No Tutorials for Beginners.

#23 Pingdom: Website Performance Monitoring

This website tracking tool analyzes your website to find various issues that might slow it down. It will also check your website and server for latency problems, taking things a step further.

Furthermore, you can track and control your website’s performance, availability, and user interactions when you’re away from the office, giving you peace of mind.

Pingdom: User Experience Monitoring Tool
Pingdom Pricing
  • No Free plan; 
  • Starts from $10/Month, 
  • More Plans with Customize Subscription.
Pingdom Features
  • Page Speed: Analyze how fast your website loads. 
  • Transaction Monitoring: You can set an alert for some critical changes on your website, such as a drop in visitors’ interactions. 
  • Synthetic Monitoring: This feature creates a simulated user journey to help you discover what users usually experience on your site. 
  • Real User Monitoring: Find out how real visitors interact with your website.
Pingdom Pros 
  • Easy to Use, 
  • Good Reporting, 
  • Keeping Historical Data to Compare,
  • Cost Effective.
Pingdom Cons 
  • No Mobile App, 
  • Lacks WordPress Plugin.

#24 Woopra: Customer Journey Analytics Platform

Where do your visitors come from, what do they visit, and when do they finish their purchase? These are the critical data that makes the journey leads take to become your customers.

Woopra is a complete online analytics and website visitor tracking tool with capabilities for enhancing your web, mobile, and product experiences. The People Profiles feature provides a closer look at actual users and website visitors, allowing you to learn more about them on a more qualitative level.

Woopra: Track Visitor Activity on Your Website
Woopra Pricing
  • Free plan; 
  • Monetary plans start at $349/month.
Woopra Features

Let’s have a glance at the services it provides.

  • Goal Tracking: Set goals for each user’s journey; it can be subscription, purchase, etc. Track each goal to see how successful they are. 
  • Campaign Management: You can see your campaigns’ performance to find the gaps they have. 
  • User Interaction Tracking: See users’ journey to find the obstacles on their way. Solve the problems to make it easier for users to interact with your website. 
Woopra Pros 
  • Easy to Use, 
  • Reliable Data, 
  • Easy Integration with Other Systems. 
Woopra Cons 
  • Complex Data Analytics,
  • Long Loading Time for Reporting. 

#25 Clicky 

Next on our list of website visitor tracking tools is Clicky. This tool offers real-time analytics and claims to help you monitor and analyze your traffic through heat maps and user segmentation. 

Clicky Website Analytics
Clicky Website Analytics
Clicky Pricing 
  • Free plan, monetary plans start at $9.99 to $37.99.

However, you must bear in mind that their free plan is very limited and offers no website heatmap tools (nor does the pro plan), segments, or even uptime monitoring. 

Clicky Features
  • Heatmaps: This feature highlights the most engaged section on each page.
  • Segments: List data based on different categories to have a better marketing plan. 
  • Uptime Monitoring: See if your website was slow or down anytime during the day. 
  • Custom Data Tracking: Select the metrics that are more important to your business. 
Clicky Pros 
  • Easy Reporting Tool, 
  • User-Friendly, 
  • Easy Multiple Site Management. 
Clicky Cons 
  • No Integration, 
  • Not Free.

How to Choose the Right Web Tracking Tool for Your Business

Choosing the tool for your website can be a daunting task, but consider the following factors can help you decide which web tracking tool is better for your business.

#1: Identify Your Goals

Before choosing a website tracking tool, it is essential to identify your business goals and what you want to achieve with the tool. This will help you determine what type of tracking features you need.

#2: Consider Your Budget

Web tracking tools can range in price, so it is important to consider your budget when choosing a tool. Some tools offer free plans, while others require a monthly or annual fee.

#3: Evaluate the Features

Look for web tracking tools that offer the specific features you need to achieve your business goals. For example, if you want to track user behavior, look for tools that offer heatmaps, session recordings, and click tracking.

#4: Check for Compatibility

Make sure the web tracking tool you choose is compatible with your website platform and any other tools or software you are using.

#5: Read Reviews

Research and read reviews of different web tracking tools to see what other users have to say about them. This can help you make an informed decision based on the experiences of others.

By considering these factors, you can choose the right web tracking tool for your business that will help you achieve your goals and improve website performance.

How to Optimize Conversion Rates with Website Visitor Tracking

Website owners and marketers can use website tracking tools to track website visitors and learn more about them. User behavior analysis evaluates how visitors use a website and allows its owners to adapt their site to provide the best possible experience for the consumer. 

You can use website visitor tracking tools to optimize conversion via different means, including:

1. Website Performance

It’s critical for many User Experience (UX) specialists to have data on how users interact with their website. For example, is the page taking too long to load, prompting users to leave? Website owners must ensure that only necessary cookies are active to provide vital services. 

By using website tracking tools, user behavior is tracked across multiple pages of e-commerce sites, so shoppers can check out multiple items at the same time. This process must be carried out using the top tools for tracking website visitors mentioned in the first section of this article.

2. Website Analytics

The analytics tools can help you learn more about your website’s visitors. As a business owner, you should be able to track user demographics, website activity logging, and other data about your users. 

Using this data, you can create better content, improve web design, and use better copies on your website. 

An SEO marketer, for example, could keep track of which content pieces produce organic traffic and detect any gaps.

You can also read our website analytics ultimate  guide

3. Advertising

Gone are the days when businesses ran a random advertisement with the hope that it would appeal to others and make them purchase their products. Now with the emergence of website visitor tracking tools, advertisements can be personalized for each user. 

One of the benefits of tracking website visitors is creating different ads for visitors based on their behavior or interests. 

Websites will collect visitor information in order to show the most relevant advertisements. Because you may adjust ads to different types of customers, this strategy can greatly increase income. Although this is an understandably divisive approach, it can have additional advantages. Businesses sometimes use targeted advertising revenue to give free services to their clients.

Why Is Website Visitor Tracking Important 

You might wonder, ‘Why should I even care about the users’ behavior?’. Website visitor tracking has many benefits for your business. We’re going to review the most important ones here. 

1. Website Visitor Tracking Improves Lead Generation and the Sales Process

One of the most important things your website needs is lead generation. You should know why visitors are on your website, what they look for, and why they leave! Visitor tracking tools can help you get this data.

These tools often allow real-time visitor tracking, which can help you understand why visitors are on your website. Furthermore, knowing their struggles, pain points, likes, and dislikes can help you improve user experience (UX). You can also figure out at what stage of the conversion funnel they currently are. 

2. They Help You Learn About Your Visitors’ Demographics 

How well do you know your visitors? The good part of using website visitor tracking tools is that they store your visitors’ information, such as gender, age, location, and more. This data can help you understand your potential customers and create content that is aligned with their needs or behavior. 

Moreover, some of these tools can ask for the visitors’ names and email. By matching this data, you can target them and deliver personalized content. This means giving them exactly what they want, addressing their problems, offering the solution they need, and then leading them toward the next step.

Ultimately, your content and marketing team can work more effectively towards meeting your business and campaign goals. Your sales team can focus on the leads interested in purchasing your products or services, and you will have happy customers who’ll spread your name positively. Everything becomes so much easier, right?

3. Website Visitor Tracking Results in Better Lead Quality 

I think We all know that the quality of the leads is more important than quantity. Generally, quality leads are the ones who are ready to purchase from your brand, and they are usually less than the number of visitors. However, if you can increase this number, you will win!

That’s how website visitor tracking can change that. Analyzing visitors’ behaviors can give ideas about the changes you can make to your website or customer journey to make it easier for them to finish their purchase. You may think having such tools is expensive for your business. But to start, you can use the free ones. 

Even most free website visitor tracking tools allow you to improve your lead quality by knowing your customers and their wants and needs. When you combine this data with your previous data, you can optimize your website, campaigns, content strategy, and sales. 

4. These Tools Help You Find the Pages with More Conversion 

Your website may have many pages, but visitors may find some of them more interesting than others. These pages can bring more conversions to your website, especially if they bring more visitors from organic searches. 

Recognizing these pages can help you understand what appeals to your visitors more. Additionally, the content and the design of the page can give ideas about further content creation or landing page designs. 

5. Website Visitor Tracking Helps You Close More Deals

As mentioned, by creating a smoother way for visitors and leading them to what they search for in fewer steps, you can increase sales. That’s all possible with the data that website visitor tracking tools provide. Let’s give you an example.

Assume a visitor enters your website for the third time and checks a product. This shows that the person is interested in what you offer. Therefore, the website visitor tracker you use gives this person a score based on each time they have visited your website, then notify the sales team for further follow-ups. 

Her third and current visit puts her score on the ready-to-purchase product x, which has a very high score. Consequently, a sales alert email is automatically sent, and the visitor is added to a nurture campaign. 

After examining the visitor’s activity in the CRM record, the sales representative picks up the phone and successfully schedules a product demo for the following week after the visitor opens and clicks on the sales alert email. After working with the demo, Ms. Gilbert will purchase product x, and everyone will be happy!

6. Website Visitor Tracking Helps You with Advertisement 

As mentioned earlier, you can access valuable insights into your users’ behavior using this technique. Not only can this data help you boost revenues by itself, but it can also help you with your advertisements and marketing campaigns.

When you implement website visitor tracking, you get precise information on where your visitors are from, what their interests and expectations are, and how they navigate your web pages. Then, you can utilize behavioral targeting to set up more efficient ad strategies.

What’s the Difference Between Website Visitor Tracking and Web Analytics

Although these two concepts are very similar to each other, there are slight differences between them. 

Use Cases:

  • Website visitor tracking refers to the process of monitoring the behavior of individual visitors on a website. This includes tracking the pages they visit, the links they click on, and the time they spend on each page. 
  • Web analytics, on the other hand, refers to the broader process of analyzing website data to understand overall website performance. This includes tracking website traffic, user behavior, and conversion rates. 


  • The goal of website visitor tracking is to gain insights into individual user behavior and understand how visitors interact with a website. Consequently, this data should help businesses find quality leads to increase sales.
  • The goal of web analytics is to provide insights into website performance and identify areas for improvement. Therefore, these tools can help businesses to improve web performance and SEO.
  • While website visitor tracking focuses on individual user behavior, web analytics provides a more comprehensive view of website performance

Both are important tools for website optimization, and they can be used together to gain a deeper understanding of user behavior and website performance.

Website Visitor Tracking FAQs

In this article, we tried to provide you with an all-inclusive guide on various aspects of tracking your website’s visitors as well as introducing you to the best software for doing so. Now, to get you all set up, let’s tackle some of your most frequently asked questions! 

Q1. How to Check the Traffic of a Website Other than Yours?

Are you curious to know about your competitors’ traffic and wonder how you can do so? Well, to begin with, you can’t get as detailed info on your rivals’ website traffic as you can get for your own. However, you can have access to some general info using a website traffic tracker. 

Here, we introduce you to two of these tools.

1- SEMRush: Traffic Tracker Website

The first on our list here is SEMRush. You can use this website tracking tool to check your website in terms of SEO and ranking. However, they offer services for checking competitors’ website traffic as well. The data you’ll have access to using this website include total visits, pages per visit, bounce rate, and average visit duration. 

SEMRush: Website Visitors Tracker
SEMRush: Website Visitors Tracker

Pro Tip: The free version of SEMRush only allows you to have a sample of the data. To have full access to your desired data, you need to purchase one of their plans.

2- SimilarWeb: Website Visitor Tracker

Next, you could use SimilarWeb to find out how your competitors are doing with their website traffic. The website provides general information about any company. To give you an idea of how it works, we searched Amazon on it. Here’s the result: 

SimilarWeb Visitor Tracking
SimilarWeb Visitor Tracking

As you can see, SimilarWeb offers insights such as total visits, bounce rate, pages per visit, and average visit duration.

Q2. What Is Web Visitor Tracking?

Web visitor tracking is the process of monitoring and analyzing the behavior of visitors on a website. This includes tracking user activity such as pages visited, links clicked, time spent on site, traffic sources, and conversion rates.

Web visitor tracking is typically done using specialized software tools that collect and analyze data on user behavior. This information can then be used by website owners and marketers to gain insights into user behavior and preferences, and to make data-driven decisions to improve website performance and user experience.

Q3. Can Someone Track My Private Browsing?

When you use private browsing mode, your web browser does not save your browsing history, cookies, or temporary files. This means that your browsing activities are not stored on your device and cannot be accessed by others.

However, it is important to note that private browsing mode does not provide complete anonymity or security. While your browsing activities may not be saved on your device, your internet service provider (ISP) or other third-party entities may still be able to track your activities through your IP address. Additionally, if you download files or visit insecure websites, you may still be vulnerable to security risks.


Q4. How Can I Track Website Visitors for Free?

There are lots of free website visitor tracking tools that can give you great data about your visitors. Google Analytics can be one of the most reliable tools for this purpose, which gives you full information about your visitors’ behaviors, the pages they visit, and the time they spend on your site. 

Q5. How to Know How Many Visitors a Website Has?

One of the most effective features that most website visitor tracking tools have is showing the daily traffic to your website. Furthermore, in more advanced tools, you can track each visitor to see what they do on your website and how they interact with it. 

Website Visitor Tracking: The Wrap

Today website visitor tracking is crucial for businesses to keep ahead of the competition. Companies track their visitors for many reasons, such as improving their website for a higher conversion rate, optimizing retargeting campaigns, etc.

There are many useful tools that can help you monitor your visitors. Identifying your business needs and goals is the first thing you should do before choosing the best tool for your website.

Cyrus Nambakhsh
Cyrus Nambakhsh
Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Visit my profile here: https://brandid.app/cyrus ==> For Guest Posts and Links Contact: [email protected]
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