Website Visitor Tracking: How to Use + 21 Best Free Tools in 2022

website visitor tracking tools

Many businesses are using website visitor tracking tools these days. But why have these tools become so popular?

Today, a company’s online presence is more important than ever, and its website is the central aspect of its online presence. Companies need to optimize their websites based on visitors’ behavior to increase engagement. That’s why they need to use web visitor tracking software.

But, website visitor tracking software does more than just improve a website. Many people use them for behavioral targeting to personalize ads users see when browsing their websites.

If you don’t have time to read the whole article, you can just use WatchThemLive. WatchThemLive makes it easy to track and understand what your users do on your website or web app using powerful features. Sign up here and snag your free plan now! 

Keep reading to learn about the best website visitor tracking tools and find which suits your needs.

Why Is Website Visitor Tracking Important? 

Website visitor tracking has many benefits for your business. We’re going to review the most important ones here. 

1. Website Visitor Tracking Improves Lead Generation and the Sales Process

Visitor tracking tools often allow real-time visitor tracking. This helps you understand why visitors are on your website, their struggles, pain points, likes, and dislikes. You can also figure out at what stage of the conversion funnel they currently are.  

Website visitor tracking tools store your visitors’ information, such as names and email. So, when known visitors enter your website, you can target them and deliver personalized content. This means giving them exactly what they want, addressing their problems, offering the solution they need, and then leading them toward the next step.

Ultimately, your content and marketing team can work more effectively towards meeting your business and campaign goals. Your sales team can focus on the leads interested in purchasing your products or services, and you will have happy customers that’ll spread your name positively. Everything becomes so much easier, right?

2. Website Visitor Tracking Results in Better Lead Quality 

I think we all know that the quality of the leads is more important than quantity. Quality leads are the ones who are ready to purchase from your brand, and compared to the number of all of your visitors, they’re not that much. 

However, website visitor tracking can change that. Even most free website visitor tracking tools allow you to improve your lead quality by knowing your customers and their wants and needs. When you combine this data with your previous data, you can optimize your campaigns, content strategy, and sales. 

3. Website Visitor Tracking Helps you Close More Deals

The information website visitor tracking puts in your hands will lead to more sales and closed deals. Let’s give you an example.

A visitor, let’s say, Ms. Gilbert, visits your website for the third time. When she enters your website, the system recognizes this visitor since she has been added to your company’s CRM. Now, the system will notify your sales team, telling them that Ms. Gilbert has visited the product page x several times and is very interested in it. The system will also give the lead a score based on her present and past behavior and engagement with your website. 

Her third and current visit puts her score on the ready-to-purchase product x, which has a very high score. Consequently, a sales alert email is automatically sent, and the visitor is added to a nurture campaign. After examining the visitor’s activity in the CRM record, the sales representative picks up the phone and successfully schedules a product demo for the following week after the visitor opens and clicks on the sales alert email. After working with the demo, Ms. Gilbert will purchase product x and everyone will be happy!

How Can I Track My Website Visitors?

To track people who visit your website, you will need website visitor tracking software.

A web visitor tracking tool provides valuable information about users’ behavior. For example, it can show you which areas of your website people have more interactions with. A better understanding of your visitors enables you to create more effective content and user experience.

Top 20 Software for Visitor Tracking (by Category)

The best website visitor tracking tool is one that fulfills your unique needs. We will discuss some of the best website activity tracking tools to help you decide which ones are good for your business.

We have divided these tools into four categories, including free website trackers. Let’s see how they can help you.

1- Website Visitor Behavior Tracking

Website visitor behavior tracking tools make it easier to figure out what’s not working well on your website and what changes you need to make. 

All the information they offer helps you generate high-quality leads, facilitate customer segmentation, and increase your conversion rate.

There are many tools out there that you can choose from. Let’s review the best options in this category of website visitor tracking tools.

#1 WatchThemLive (This is Us!)

website visitor tracker

Pricing: Free plan; monetary plans start from $39/month

WatchThemLive offers a user behavior tracking tool that provides useful information about your website’s visitors. WatchThemLive provides heatmaps, session recording, analytics, user tracking, and other services. These services give extensive information on how visitors engage with your website.

Let’s take a look at each of these options and see what kind of data they may provide.

Session Replays: With session replays, you can track each and every action visitors perform on your website. You can follow users’ exact journeys through your website as if you were one of them.

The free version of WatchThemLive allows you to see up to 5,000 session replays each month, while the enterprise version offers you access to up to 5 million session records per month. The option to categorize recorded sessions by your visitors’ devices, browsers, screen resolution, and many other parameters adds to the value of WatchThemLive session replays. This allows you to focus more efficiently on different aspects of your design.

Heat Mapping: Heat maps are visual representations of your web pages that let you track specific user actions, such as click density. WatchThemLive click maps show which elements on your website are getting more clicks. For instance, you can use them to find out if your CTAs are attracting enough attention or not.

Heatmaps can assist you in figuring out if your design is appealing to your audience and how well they interact with it. If these insights are correctly investigated and implemented, your website’s usability will improve, as will the CTR and conversion rate. Heatmaps are available for desktop, tablet, and mobile, and you can generate an unlimited number of heatmaps for free on WatchThemLive.

Goal Tracking: Conversion tracking allows you to track the performance of your website’s marketing activities. Every website has a set of objectives or activities that you want your users to complete. It could be anything from a single click on a button to particular page visits and downloads. With WatchThemLive, you may establish unlimited objectives and track them for free.

goal tracker

By Setting conversion goals, you can track your marketing success and see how many visitors complete the required action using this tool.

Analytics: WatchThemLive web analytics provides a wealth of information about your website and visitors. Many users use the analytics on WatchThemLive as a simplified version of Google Analytics. It shows all the essential statistics, it’s completely intuitive, and it will not confuse you at all. Using WatchThemLive analytics, you will deliver a better user experience, improve your content, improve your website SEO, identify high-performing traffic sources, track conversions, and so much more.

website analytics

WatchThemLive features:

  • Heatmaps
  • Session recording
  • Analytics
  • Goal tracking
  • User tracking
  • Page optimization

Want to try WatchThemLive? It’s FREE! SIGN UP now!

watchthemlive banner

#2 Crazy Egg


Pricing: No Free plan; starts at $24/month

Crazy Egg is an A/B testing tool for your website that allows you to test ideas and variants. It’s easy to set up and use and doesn’t require any coding.

Crazy Egg features:

  • Snapshots
  • Recordings
  • A/B testing

#3 Outfunnel


Pricing: No Free plan; starts at $6/month (for the Lite plan with an extremely limited number of events; the starter plan costs $19/month)

Outfunnel is a web visitor tracking software that helps you gather information about your website’s visitors. It provides real-time data about visitors, the page they are viewing, and the time spent on the website. The tool notifies you when leads visit your website, and you can see what they are interested in.

Outfunnel features:

  • Analytics
  • Lead management
  • Segmentation
  • Reporting

#4 UserTesting

user testing

Pricing: Not provided; no free plan

UserTesting is a platform for usability testing that hires individuals to test your website.

UserTesting allows you to assess the quality of a user’s experience by observing them use your app, product, or website and answering questions.

UserTesting features:

  • Prototyping
  • Usability testing
  • Screen activity recording

#5 FullStory


Pricing: Free plan; no pricing provided for the monetary plans

FullStory is a website activity tracking tool with features that help you improve your website’s customer experience. It’s an excellent tool to find out what areas on your website cause problems for visitors. You can also detect areas with the most effect on your conversion and retention rate.

FullStory helps you prioritize the improvements you should make. Then, you can measure the effectiveness of the changes.

FullStory features:

  • Session replays
  • Heatmaps
  • Real-time reporting
  • User identification

#6 VWO


Pricing: No Free plan; starts at $199/month

VWO is a behavioral analytics solution that lets you check visitors to your website and track how they interact with it. It keeps track of everything that happens on your website, such as clicks, scrolling, and form submissions. You may look at the data in a variety of ways to see what’s functioning well and what needs improvement.

VWO features:

  • Statistical relevance analysis
  • Funnel analysis
  • Multivariate testing
  • Heatmaps
  • Split testing

2- Website Visitor Identification

Understanding who is visiting your website is just as crucial as knowing how they act on your site for B2B organizations. Website visitor identification tools assist marketers and salespeople in determining which organizations are visiting their websites and obtaining vital visitor information.

#7 Leady


Pricing: No Free plan; starts at $39/month

Leady recognizes both companies and individual visitors. They’re also one of the few online visitor monitoring systems that can measure B2B lead generation as well as in-app product use.

Leady features:

  • Technology tracking
  • Lead source tracking
  • Lead segmentation
  • Lead capture

#8 Leadfeeder


Pricing: Free plan; monetary plans start at $79/month

Leadfeeder’s visitor tracking and identification software assist marketing and sales teams in identifying and converting more leads. Every visit from an employee is traced back to the company name using account-level visitor identification.

Leadfeeder features:

  • Technology tracking
  • Lead source tracking
  • Lead scoring
  • Lead capture
  • Lead segmentation
  • Lead database

#9 Lead Forensics

LeadForensics homepage

Pricing: Not provided; no free plan

B2B organizations can use Lead Forensics to check visitors on their website and discover fresh sales leads in real-time. You can even receive important characteristics like company size, contact information (such as social media and phone numbers), and search behavior. Automatic lead grading based on several factors is also included in Lead Forensics, which sends you fast notifications to identify your ideal consumers.

Lead Forensics features:

  • Technology tracking
  • Lead source tracking
  • Lead database
  • Lead capture
  • Lead segmentation
  • Lead scoring

#10 SalesPanel

track website leads

Pricing: No Free plan; starts at $49/month

SalesPanel is a website visitors tracking tool that offers services to B2B businesses. It helps companies identify their users and capture leads. Also, it allows them to track their customers’ behavior and qualify leads.

With Salespanel, you can predict visitors’ quality. This way, you can optimize your marketing campaigns and target them toward the right people, both on-site and off-site.

SalesPanel features:

  • Lead generation
  • Real-time tracking
  • Lead qualification
  • Marketing automation

#11 Visitor Queue

identify website visitors

Pricing: Free plan; monetary plans start at $29/month

Visitor Queue is a B2B lead generation tool. It helps you identify the companies that visited your website and their interactions. You will have access to the users’ names and contact details.

Using this tool, the information you can obtain includes leads’ interest, their activity on your website, the time they spent on your website, and the pages they visited.

Visitor Queue features:

  • Conversion Rracking
  • Customer Segmentation
  • Engagement Analytics
  • User Interaction Analytics

3- Website Visitor Tracking Tools to Measure Performance

Measuring the indicators that matter the most to your organization is the goal of website performance tracking. That may include website speed or keyword ranks for an SEO team or customer churn or retention for a product team.

#12 SE Ranking

Pricing: 14-day free trial; paid plans start from $31.20.

SE Ranking’s Keyword Rank Analysis tool will help you track the performance of your website according to the queries its pages are optimized for. Identify top-ranking keywords that bring the most organic traffic and get the traffic forecast, search volume, and difficulty score for every keyword. You can also check your online visibility rating in your niche and see how your competitors rank for the same keywords.


SE Ranking Features:

  • Difficulty score for every keyword
  • Monthly search volume for every keyword
  • Traffic forecast available
  • Visibility rating
  • SERP analysis of your competitors

#13 KissMetrics


Pricing: Not provided; no free plan

Kissmetrics is another website visitor tracking tool that helps you increase conversions, user engagement, and retention rate. It enables you to follow visitors’ paths on your website across different devices and figure out at what point they abandon you.

Kissmetrics’ features help you identify your most valuable customers and quality leads, so you can effectively target them.

Kissmetrics features:

  • Real-time reporting
  • Segmentation
  • User data
  • Exit tracking

#14 Mixpanel


Pricing: Free plan; monetary plans start from $25/month

Mixpanel is a product analytics solution that monitors mobile and online app performance.

You can track product metrics like activation, retention, and churn using MixPanel.

Mixpanel features:

  • Conversion tracking
  • Event tracking
  • Goal tracking
  • User interaction tracking

#15 Google Search Console

website visitor tracking using google search console

Pricing: Free

Google Search Console is a free search engine optimization tool.

You can use Search Console to assess SEO performance, examine keyword impressions and clicks, check for crawling and speed problems, and see your backlinks.

Google Search Console features:

  • Content management
  • Link management
  • Competitor analysis
  • Keyword tracking
  • Rank tracking

#16 PageSpeed Insights

page speed insights

Pricing: Free

Google’s PageSpeed Insights can be a useful tool for tracking the performance of your website. Teams specializing in search engine optimization can get a lot out of PageSpeed Insights. It provides a concise overview of several factors as you perform a test, with opportunities to delve down on areas of particular interest.

4- Website Analytics

If you select the right software and understand how to utilize it, website analytics tools can give you a lot of information. The tools listed below provide a wide range of website statistics, as well as visitor tracking capabilities.

#17 Google Analytics

track visitors using google analytics

Pricing: Free; the pricing for its advanced version called GA360 starts at $12,500/month

Let’s take a look at Google Analytics website visitor tracking features.

This platform allows you to track your website’s traffic sources, as well as sources to a specific page. It also provides some reports that let you track conversions and learn about your audience and their behavior. The funnel analysis feature helps you analyze the customers’ journey to conversion and identify the drop-off points. Using GA, you will also have access to audience demographics that include users’ age, gender, and interests.

Additionally, GA has a heatmapping feature that only offers very simple click maps, but there are tools with more detailed heat maps.

Bear in mind that some features are limited or not available in the free plan.

#18 Matomo 

google analytics alternative

Pricing: Free if you host it on your own servers; Cloud plans start at $23/month

Matomo is a free and open-source online website traffic tracker.

Unsampled traffic data, eCommerce and event monitoring, custom dimensions, objectives, and segments are all tracked using Matomo.

Matomo features:

  • Heatmaps
  • Conversion tracking
  • Event tracking
  • Goal tracking
  • Campaign management
  • User interaction tracking

#19 Adobe Analytics


Pricing: Not provided; no free plan

Adobe Analytics is a traffic analysis and multichannel data gathering solution for experienced users and businesses.

Pageviews, unique visitors, sales, order attribution, segmentation, and customer journey analytics are just some of the business intelligence (BI) and traffic data Adobe Analytics collects from websites, emails, and applications.

Adobe Analytics features:

  • Performance Metrics
  • Analytics
  • A/B Testing
  • Social Media Metrics
  • Conversion Tracking

#20 Pingdom


Pricing: No Free plan; starts at $10/month

Pingdom analyzes your website to find various issues that might slow it down. It will also check your website and server for latency problems, taking things a step further.

You can track and control your website’s performance, availability, and user interactions when you’re away from the office, giving you peace of mind.

Pingdom features:

  • Page speed
  • Transaction monitoring
  • Synthetic monitoring
  • Real user monitoring

#21 Woopra


Pricing: Free plan; monetary plans start at $349/month

Woopra is a complete online analytics and website visitor tracking tool with capabilities for enhancing your web, mobile, and product experiences. The People Profiles feature provides a closer look at actual users and website visitors, allowing you to learn more about them on a more qualitative level.

Woopra features:

  • Event tracking
  • Goal tracking
  • Campaign management
  • User interaction tracking
  • Conversion tracking

How to Optimize Conversion Rates with Website Visitor Tracking?

Website owners and marketers can use website tracking tools to track website visitors and learn more about them. User behavior analysis evaluates how visitors use a website and allows its owners to adapt their site to provide the best possible experience for the consumer. 

You can use website visitor tracking tools to optimize conversion via different means, including:

1. Website Performance

It’s critical for many User Experience (UX) specialists to have data on how users interact with their website. For example, is the page taking too long to load, prompting users to leave? Website owners must ensure that only necessary cookies are active to provide vital services. 

By using website tracking tools, user information is tracked across multiple pages of e-commerce sites so shoppers can check out multiple items at the same time. This process must be done with the best tools to record website visitors that we mentioned in the first section of this article.

2. Website Analytics

Websites also use analytics software to learn more about their visitors. Using the data from website analytics tools, tracking user demographics and website activity logging, and our complete analytics guide, you can make better decisions as a business owner. An SEO marketer, for example, could keep track of which content pieces produce organic traffic and detect any gaps.

3. Advertising

Websites will collect visitor information in order to show the most relevant advertisements. Because you may adjust ads to different types of customers, this strategy can greatly increase income. Although this is an understandably divisive approach, it can have additional advantages. Businesses sometimes use targeted advertising revenue to give free services to their clients.

Website Visitor Tracking: The Wrap

Today website visitor tracking is crucial for businesses to keep ahead of the competition. Companies track their visitors for many reasons, such as improving their website for a higher conversion rate, optimizing retargeting campaigns, etc.

There are many useful tools that can help you monitor your visitors. Identifying your business needs and goals is the first thing you should do before choosing the best one for your website.

See what’s happening on your site as it happens. Identify user behavior patterns and see how you can improve conversions, and customer satisfaction and increase your bottom line with WatchThemLive. SIGN UP now for FREE!

Frequently asked questions: Website visitor tracking

  • What is website visitor tracking?
    A web visitors tracking tool tracks people who visit your website and provides valuable information about users’ behavior.
  • How to track website visitors using Google Analytics?
    Google Analytics allows you to track your website’s traffic sources, as well as sources to a specific page. It also provides some reports that let you track conversions and learn about your audience and their behavior.
  • How can I benefit from website visitor tracking?
    User behavior analysis evaluates how visitors use a website and allows its owners to adapt their site to provide the best possible experience for the consumer.
  • How does website visitor tracking work?
    Website visitor tracking tools work by embedding a script on your site that collects data directly from visitors. The software will do the rest of the work and give you information about your website visitors.
  • Is web visitor tracking compliant?
    User tracking is lawful, but to maintain compliance, websites must have full oversight
  • Negar Farazmand
    Negar Farazmand
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