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Marketing automation is more than just automating workflows and making it easier to manage. It’s about creating processes that will help you scale your marketing efforts and take your business to the next level.
Marketing Automation is a process that automates and streamlines your marketing processes. It ensures your marketing activities are consistent, reduces the number of touch-points you need to manage, and ensures the right people get the right information at the right time. It’s also the most cost-effective way to scale your marketing efforts.
In this article, we will share with you the top 10 marketing automation tools for your startup in 2022. These are tools that are currently in use by startups and will continue to grow in popularity over the next few years.
Note: Do you need a behavior analytics tool to track user behavior on your website? Sign up to WatchThemLive and track your users in every possible way.
Top 10 Marketing Automation Tools
Here are the best marketing automation tools to boost your business growth:
1. WatchThemLive: User Behavior Tracking Tool
Do you want to know what your users are doing on your website? Do you want to know why they aren’t completing tasks, leaving comments, or buying products? Do you want to know how to improve your site’s usability? Or maybe you’re a marketer who wants to optimize your website’s performance. Whatever your needs, they’re all possible with WatchThemLive.
WatchThemLive’s User Tracking feature is the real deal. It lets you track users as they move through your website, from the moment they landed on your website to when they finally closed the tab or completed their action.
Session recording is another of its features. With this feature, you can see what your users do on your website, down to the last mouse click. This feature will help you identify where your users are dropping out and improve the usability of your website.
Along with the ability to monitor your users’ behavior, it also has a feature called heatmaps, which lets you create heatmaps for individual pages on your website. Heatmaps are useful because they reveal the strengths and weaknesses of your site’s functionality so that you can make changes and improve it.
Pricing
- Free: $0
- Pro: $19 per month
- Advanced: $59 per month
- Enterprise: $149 per month
You won’t lose any customer movement with WatchThemLive. Sign up now and get started!
2. Ainfluencer: Instagram Influencer Marketing Tool
Ainfluencer is an easy way to promote your brand through Instagram influencers. It’s a tool that allows you to easily find and contact relevant Instagram influencers.
With Ainfluencer, you get access to the world’s most-followed Instagram Influencers; no more surveys in hopes of finding the perfect influencers.
Ainfluencer also helps you manage and track your influencer marketing campaigns. It helps you get the most out of your Instagram influencer marketing strategy and budget.
Pricing
- Free
3. Attest: Customer Insight Platform
Attest is one of the best consumer insight platforms that provides insights for any-sized businesses through an easy-to-use platform. With these customer insights, you will be able to understand and reach your customers more effectively. Also, you’ll be able to create better marketing campaigns and much more.
Attest’s Brand Tracking feature allows marketers to track the performance of their brands and see what changes need to be made. They can also see how well they’re doing in terms of organic search results and return on investment (ROI). This feature makes the process of marketing with insights more seamless, automated, and strategic than ever before.
Attest’s Market Analysis feature is an excellent way to get insights into key competitors and new markets. This feature enables marketers to analyze their competitors for information on how they market themselves, their target audiences, and much more.
Pricing
- Free
- Professional (50,000 responses): starts at $25,000
- Premium (100,000 responses): starts at $44,000
- Enterprise (from 250,000 responses): custom pricing
4. Flodesk: Email Marketing Tool
Flodesk is an excellent email marketing tool for marketers who want more creative control over their marketing efforts. It has powerful features like unlimited templates and automations that let you get the most out of your time spent designing emails.
Flodesk’s automation feature helps you create emails that are personalized and individualized. For example, if you want to send a welcome email to new customers when they sign up for your service, this is a powerful option. You can choose a welcome email template and set it up so that the welcome email goes out automatically on the day they first use your service.
Flodesk lets you create powerful opt-in forms that are easy to customize, collect email subscribers and grow your list. You can use templates and design emails to help people join your email list or use an opt-in form as a lead magnet on your website. This is an effective way to capture the information needed for future follow-ups with new prospects.
Pricing
- $38 per month
5. HubSpot: Marketing Automation Tool
There are numerous marketing automation tools, each different from the others based on functionality and features. However, some comprehensive marketing automation tools like HubSpot also cater to a lot of your marketing automation needs on a single platform.
These comprehensive marketing automation tools are especially recommended for SaaS businesses. Because of their business model, which is mainly online, they can either have the help of an SEO agency with SaaS expertise or a comprehensive tool like HubSpot.
HubSpot’s marketing automation software is powerful, easy to use, and affordable. It helps businesses improve their sales and conversion rates and nurture their leads.
It provides all the tools needed to create a customized digital marketing plan. Its features include Social Media Management, Live Chat, Ad Tracking & Management, Landing Page Builder, Email Marketing, etc.
Note that HubSpot integrates with countless apps, tools, and software. Check out some of the best HubSpot integrations.
Pricing
- Free: $0/month
- Starter: $45/month
- Professional: $800/month
- Enterprise: $3,200/month
6. Customer.io: Automated Messaging Platform
Customers.io is the perfect solution for marketers who want to send messages that are more personalized and relevant to their audience.
Customer.io is an automated messaging platform that uses algorithms to process your data and then delivers a personalized message in real-time or when your event triggers it.
The platform provides multiple integrations with your product or service, so you can get real-time business data from your product into the platform to power all of your automated messaging and keep your user database up-to-date.
Customer.io allows you to narrow down your audience and target the right users with highly relevant content. This feature makes it easier to create a personalized experience for each audience member.
Most automated systems send the same message to all users, but with Customer.io, you can create different versions of the same message and send them at different times.
Pricing
- Basic: $150 minimum per month
- Premium: $995 minimum per month
7. Omnisend: Email & SMS Marketing Automation for eCommerce
Omnisend is the perfect marketing automation tool for businesses that need to automate their email marketing campaigns or can’t spend hours on repetitive and tedious tasks involved in email marketing.
Omnisend allows you to have one powerful workflow that combines your email, SMS marketing, and web push notification marketing efforts into a single workflow. This saves time by making it easier to set up workflows across your different channels easier.
Another benefit of using Omnisend is that you don’t have to create one message for every campaign you send out. Instead, you can use pre-built messages, subject lines, and workflow settings customized specifically for your business needs. This will save you a lot of time while providing your customers with a better experience.
Pricing
- Free: $0/month
- Standard: $16/month
- Pro: $59/month
8. Buffer: Social Media Automation Tool
Buffer is a social media automation tool that makes it easy to schedule and publish posts on all your social media accounts. You can use Buffer to automate your content, so you don’t have to post manually.
Buffer has a great feature that lets you easily analyze your social media performance. You can see how many people have seen your posts, the number of likes and retweets, and even the total engagements per day.
Pricing
- Free: $0/month per social channel
- Essentials: $5/month per social channel
- Team: $10/month per social channel
- Agency: $100/month per 10 social channels
9. Hootsuite: Social Media Automation Tool
Hootsuite is one of the most popular social media management tools available. It helps you schedule, automate, and analyze social media activity.
One of the best things about Hootsuite is its publish feature. This feature allows you to share your content and schedule it for future publishing across all your social networks.
Hootsuite also helps you engage with people that are contacting your business. This includes responding to comments, sending messages, scheduling posts, and organizing your feed.
Pricing
- Professional: $49/month
- Team: $129/month
- Business: $739/month
- Enterprise: custom pricing
10. CoSchedule: Marketing Scheduling Tool
CoSchedule is a powerful tool for managing and scheduling your marketing tasks and automating much of the process.
Whether you’re a small business owner scaling your marketing efforts, or a marketing manager responsible for a large budget, CoSchedule can save you time and energy while giving your marketing the support it needs.
CoSchedule’s Marketing Calendar allows you to plan your marketing efforts by setting deadlines for specific tasks. You can also set up milestones and create “what-if” scenarios with the calendar so you can explore different outcomes and discover new opportunities.
Pricing
- Free: $0
- Pro: $29 per user / month
- Business: custom pricing
Conclusion
Marketing automation is a crucial part of growing your business. It’s the key to ensuring that your marketing is consistent, targeted, and efficient.
In this article, we have given you a rundown of the top ten marketing automation tools to keep an eye out for in this year and the coming years. We’ve also discussed how these tools can help you improve your marketing and make your business more scalable.
Although these tools are already in use by thousands of companies, we are confident that new developments will continue to happen in the marketing automation space. By staying on top of the latest marketing trends, you’ll be able to make the most of any exciting new developments.
