Marketing

Marketing refers to all the activities a business does to draw potential customers’ interest in their products or services. The goal is to attract ideal customers and then acquire and retain them by fulfilling their needs.

Marketing Optimization: Best Practices and Tools

In eCommerce marketing, some strategies work well; others don’t. That is what marketing optimization is for. Marketing optimization looks at your marketing data and decides which ads or spends (time or money) should keep running and which should be paused. This article will provide you with the best practices and tools for marketing optimization. Note: …

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Marketing Optimization: Best Practices and Tools

How to Design a Seamless eCommerce Checkout Flow? 8 Best Practices

One of the biggest challenges for an online store is offering a seamless checkout flow that can convert visitors to buyers. The process, design, and features of eCommerce checkout flow are essential in satisfying customers; it also allows them to order and pay quickly on your website.  The best checkout flow can improve conversions, create …

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Best Practices to design a seamless eCommerce checkout flow

7 Best Digital Marketing Tips You Must Know for Success

Today, digital marketing has proven to be one of the most effective ways for all businesses to promote themselves as it is simple to use and cost-effective compared to traditional marketing. For anyone in the field today, it is no longer an undiscovered term. It has been prospering and expanding for a while now. But …

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digital marketing tips

A Simple But Complete Guide to Product Strategy

About 70% of companies consult their product strategies before making important decisions. It is proven that a detailed and comprehensive plan is vital in order to make sure that the tasks are performing correctly and efficiently. Note: If your business is also related to online marketing or you have a website to administrate, you may …

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Product strategy 

What Is Product Development Strategy? + Examples

It’s been eleven years since the founder of Apple, Steve Jobs passed away. Steve Jobs believed that customers do not always know what they want. Apple’s product development strategy is derived from this idea. They knew that people were willing to pay for their higher-priced products. Although many people think Apple has become a financially-focused …

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product development strategy

Top 11 B2B Marketing Strategies You Need to Know in 2022

The B2B marketing landscape is dynamically evolving, which means what may work today may not drive effective results tomorrow.  74% of the B2B marketers set marketing goals, but only 3% achieve them. Yes, these stats prove that if you want to stay ahead in the B2B marketing game, you need to keep on top of …

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b2b marketing strategies

A Comprehensive Guide on Product-Led Content

It is a well-known fact that content is a driving power for any business. Business owners hire professional website developers to create a website. The next step is to hire content creators and marketers. The role of the content creators and marketers is to create an actionable content marketing strategy. Content marketing strategys aim to …

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A guide on product-led content
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