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What is Performance Marketing? A Comprehensive Guide in 2024

In the realm of digital marketing, terms like digital marketing, paid marketing, and performance marketing often can get mixed up, making people wonder if they are different things or just connected parts of the same thing. In this article, we will discover what is performance marketing. Then, we will explore the metrics and KPIs (Key …

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what is performance marketing

Privacy and Security in Live Streaming: Protecting Your Content and Audience in 2024

Individuals and businesses can communicate with audiences in real-time through the use of live streaming, which has become an increasingly popular form of content generation. On the other hand, worries around privacy and security in live streaming are growing in tandem with the growing popularity of this phenomenon.  We will cover tactics for safeguarding both …

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Privacy and Security in Live Streaming Protecting Your Content and Audience in 2024

Personalization in Customer Service: Using AI to Tailor Customer Experiences 2024

Because of advancements in artificial intelligence (AI), conventional limits in the realm of customer service have been broken down in today’s digital era. AI has emerged as a critical component in the process of developing individualized experiences for customers, ushering in a new era of consumer interaction.  This article digs at how artificial intelligence (AI) …

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Personalization in Customer Service Using AI to Tailor Customer Experiences 2024