“Website Analytics” (also known as “Web Analytics“) is not just a process for measuring site traffic but can be used as a tool for business and market research to improve website effectiveness. Here you’ll find the most important topics about Web Analytics gathered by the WatchThemLive team.
You can drive all the traffic in the world to your Amazon links, but if you can’t track where your sales are coming from… you’re basically flying blind with a really expensive flashlight. Affiliate marketing — especially Amazon affiliate marketing — isn’t just about dropping links and hoping for the best. It’s about knowing what
Knowing the answers to questions like ‘How is my website performing?’ and ‘Does my social media bring enough engagement?’ is usually harder than you would think. There are lots of metrics and variables in play that can change the answers completely. This is exactly where digital analytics tools would shine. By using one of the
When you have an online business, you definitely want every visitor to stay on your website longer. In other words, you want that ‘session duration‘ to be higher. But is longer always better? Not really! If they stay on your website longer just because they can’t seem to find what they’ve been looking for, it’s
With over 1 billion active users, TikTok has become one of the best platforms for marketers looking to connect with younger audiences. Whether you want to analyze TikTokers for your next influencer marketing plan or just enhance your performance, you should learn to analyze engagement metrics, which is possible by using TikTok Analytics tools. In
If you are a webmaster, you know how the visual representation of data on your site is essential. Marketers and web admins use data visualization to understand numerical data more efficiently. Furthermore, visualizing data facilitates data analysis; therefore, it takes less time. You can use a CRO tool to visualize customers’ journeys if you are
A digital footprint is just like your physical footprint while running, playing, and having fun on the beach with some small differences. These footprints can show exactly the places you’ve been and things you’ve seen and done. Your footprint can easily be gathered with website visitor tracking tools or other more complicated methods. Unfortunately, unlike
Google Analytics has been the backbone of marketing and a big help for them in the past years. It has helped marketers with lots of beneficial reports about their customers and how they behave. However, there are questions around GA in the market such as ‘When will Google Analytics be unable to identify sessions from
Achieving a high CTR is an important goal for any business because it can have a direct impact on your revenue. That’s why a CTR calculator is an invaluable tool for marketers and advertisers to keep track of their campaign performance and optimize their strategies effectively. Imagine a potential customer who is surfing the internet
Have you considered migrating to SAP S/4HANA yet? If not, then this article is for you. SAP ECC has long been a life support for countless companies, streamlining their performance and increasing the market output. Yet, tech development moves on, and SAP ECC can’t keep up with all the challenges of today, slowing down the
Observing how users interact with your online platforms is more important than ever. This is where digital experience monitoring (DEM) can help any company provide a more satisfying engagement for their users. Companies are focusing on their digital marketing so we have to deal with even more competitors now. Meanwhile, customers will also choose the
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