Visual Representation of Data: Definition and Use Cases in 2022


If you are a webmaster, you know how the visual representation of your website’s data is essential. Marketers and web admins use data visualization to understand numerical data more efficiently. Furthermore, visualizing data facilitates data analysis; therefore, it takes less time.

This article will look at the importance and different types of visual representation for analyzing website data and some examples. We will also discuss how it can help you to improve your website.

Read on and find all you need about visual representation for optimizing your website.

Note: Looking for a cost-effective solution to get deep insight by visualizing your data? WatchThemLive is a behavior analytics tool that visualizes users’ journeys and interactions using heatmaps and session replays.

What Is Visual Representation?

Before we delve into the topic, you need to know what data visualization is. Data visualization is the representation of data and information which uses visual elements such as graphs, charts, and maps.

Visual Representation Examples

Nowadays, there are various types of data visualization used in a wide range of applications from business dashboards to the COVID 19 pandemic. Here, we bring some historical and contemporary data visualization examples.

1. Napoleon Chart Map

This chart has become famous because of the detailed illustration of  Napoleon’s story of marching to Moscow in order to conquer the city. There are some wide lines on the map that represent the number of soldiers (around 470,000) and some paths toward Moscow that are shown by colors.

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2. New Chart of History

Joseph Priestley is famous because of the chart of biography and the chart of history which tell the fascinating visual stories of history. The first one represented the timeline of well-known leaders and philosophers who were active in history at that time and the second one represented the timeline of major empires and cultures.

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3. Interactive Government Budget

During Barak Obama’s presidency, the white house decided to put the government programs in context and used a chart to show the budget breakdown of the United States in 2016. This particular visualization grabs the world’s attention not because of publishing the major world power’s interactive budget visualization, but rather for providing a way to communicate with taxpayers.

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4. Film Dialogue

Hannah Anderson and Matt Daniels broke down the scripts for 2000 famous movies to question gender disparity in pop culture. They used visualization to categorize Disney movies and compare the percentage of spoken lines of dialogue for men and female roles.

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What Is the Importance of Visual Representation of Data?

Visual representation helps us better understand quantitative data by using visual elements such as charts, graphs, colors, etc. This is because our brains can process visual information more easily.

Visualizing your website’s data allows you to notice trends and patterns that are hard to recognize using numerical data. It helps you figure out what changes and what improvements you need to make more quickly. Graphical representation of data also enables you to design more effective strategies and make better decisions.

Data visualization is beneficial if you have to deal with a large amount of data, as analyzing it is more time-consuming.

Even if you can successfully gain insights from your data without visualizing it, explaining them to others wouldn’t be easy. Using visual representation methods is an excellent way to communicate data analysis more effectively.

How Does Visual Representation Work?

Anyone in the marketing world knows that seeing is believing. This is because of the way our eyes communicate with our brains. 

In our daily routine of life, we can figure out what’s going on just by looking around and seeing the objects. Our brains interpret this information to help us understand abstract concepts. Similarly, data visualization communicates concepts and ideas so our brains can understand them. For example, a line chart shows how things change, and a bar chart helps you compare values over time.

Common Visual Representation of Information Use Cases

Here we will mention some of the most common use cases for the visual representation of information in different areas:

1. Sales and Marketing

According to the research conducted by the Magna media agency, 50% of all worldwide advertising budgets will be spent online by the end of 2022. Therefore, marketing teams must know their web traffic sources and their web domains’ revenue. Thanks to the different methods of visual representations of information, it’s simple to examine the traffic they have gained over time via their marketing activities.

sales visualization

2. Healthcare

Choropleth maps are among the most important tools in the healthcare industry. These maps show how a specific variable, such as lung disease, distributes over different territories. Therefore, they help scientists obtain the needed information out of it. 

healthcare visualization

3. Finance

When deciding whether to buy or sell an asset, finance professionals must keep track of the performance of their investment selections. Candlestick charts are trading tools that aid finance professionals in analyzing price movements over time by displaying crucial information. Likewise, data analysts and finance experts can spot trends by examining how prices have changed over time.

visual representation of data

4. Politics

Visual representations of information are used frequently in politics. An example is a geographical map that shows political parties where their votes come from.

political map

What Are the Types of Visual Representation of Data?

There are many types of visual representation, and each can help you differently. Here are some of the most popular data visualization techniques.

Types of visual representation of data

1- Line Charts

Line charts are one of the most straightforward types of data visualization. They display changes and trends over time. For example, you can use a line chart to present the number of clicks your call to action has received over the past week or to show your total sales in a year.

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2- Bar Charts

Bar charts show information over time like line charts. But they are more useful when comparing different variables across time. For example, a bar chart can help you assess your shopping cart’s abandonment rate on different devices.

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3- Heat Maps

Heat maps are one of the most powerful visualizations of a website’s data. They provide marketers and webmasters with valuable information about user behavior. Moreover, they are simple and easy to understand.

Heat maps visualize data using colors, and they enable you to track users’ activity, such as clicks, taps, scrolling, etc., throughout your website.


Heat mapping can help you in many ways, such as:

  • It gives you a comprehensive understanding of your audience.
  • You can understand your website’s issues more quickly.
  • The information helps you create a better user experience.
  • It’s an excellent tool for usability testing.

Find out more about heatmaps here: Heatmaps: The Complete Guide

Are you looking for data visualization tools to create heat maps for your website? WatchThemLive offers a heat mapping service that provides you with click maps. With the click maps, you can measure the effectiveness of your CTAs, track micro-conversions, eliminate distractions, and so much more.

WatchThemLive also offers other valuable features like session replays which is another excellent way to track your website’s visitors.

Want to try out WatchThemLive heat maps? Sign up now!


4- Scatter Plots

Scatter plots present the value of two variables with points. They help you find correlations between the two variables and see how they are distributed. Scatter charts are used to identify trends. They are also convenient when it comes to detecting outliers in your data.

For example, you can use a scatter plots to show the relationship between your shares on social media channels and the visits directed from those networks.


5- Bubble Charts

Bubble charts are three-dimension scatter plots in which bubbles are used instead of points. The bubbles have different sizes that present the third variable on the chart. The critical thing about bubble charts is that they can display different values in one chart. For example, you can use bubble charts to represent the relationship of sales to advertising.

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6- Pie Charts

Pie charts are usually used for the visual representation of numerical proportions and percentages. However, this type of data visualization is not suitable for comparing data. For example, you can use a pie chart to demonstrate your website’s bounce rate on different devices or your business budget allocation..

pie chart
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7- Funnel Charts

Funnel charts are a visual representation of the steps in a process, usually the sales process. They are a great way to identify problems and barriers and optimize the sales funnel.

Each stage on the funnel shows a percentage. Generally, the first stage has the highest rate, and each step gets smaller than the previous one. So, the funnel chart helps you figure out at which stage a significant data reduction happens.

Funnels are very easy to understand, and by looking at the shape of the chart, you can quickly know if the process is working well or not. 

Here are some examples of the data that you can visualize by funnel charts:

  • Conversions
  • Marketing campaign effectiveness
  • Shopping cart performance

Look at the chart below as an example. You can use a funnel chart to demonstrate your website conversions.

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Today, visual representation of data is helping many website owners improve their websites. Data visualization makes information much more understandable. Therefore, you need less time to analyze your website’s data. As a result, you will detect problems more quickly and take action as soon as possible. . Imagine you had a platform to help you with all these matters. WatchThemLive is exactly what you need. So, sign up here to make the process easier and more efficient.

There are many methods to visualize your website’s data, and we introduced the most important ones in this article. Make sure to use these data visualization techniques to get the most out of your website.

Negar Farazmand
Negar Farazmand
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