Marketing Analytics

Marketing Analytics” is the process of studying and analyzing users’ data of eCommerce sites to evaluate the effectiveness of marketing activities like marketing campaigns, UX design, and funnel optimization. Here you’ll find our top articles about Marketing Analytics.

What Is Quantitative Data? How to Collect It + Examples

Data professionals work with two types of data: Quantitative and Qualitative. Quantitative data refers to measurable data, and we use numbers, while qualitative data refers to descriptive data, and instead of numbers, we use words. In this article, we are going to talk about quantitative data in detail and discuss the different types of quantitative …

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quantitative data 

What Is Form Analysis? + Top Tools for 2022

Form analysis is a must if you use web forms on your website or app to collect user data. Understanding how users interact with your forms through website visitor tracking tools helps you optimize them to increase conversions.  In this blog post, we will discuss what form analysis is, why it’s important, and how to …

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what is form analysis? + top tools

eCommerce Analytics: The Only Guide You Need

Customers are the most important and also the most powerful element in eCommerce. They compare different stores and consider other customers’ reviews. Then they decide which store to choose based on their expectations and how each one meets them. Customers’ expectations are high. The only way for you to win the competition is to offer …

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eCommerce Analytics

The 6 Best Free Marketing Analytics Tools to Grow Your Business

Without gathering data, you can’t call yourself a successful marketer or even a marketer. Data and marketing are two inseparable elements. Data-driven decisions make your business grow. They give you insight into designing your next campaign, solving customers’ problems, and optimizing your marketing efforts overall.  In order to gather data, you need some tools to …

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Free marketing analytics tools

Top 5 eCommerce Analytics Tools to Boost Sales

Countless online stores have started their work in the past few years, and the number is still increasing. The business is booming, and the competition is tight. So, to uplift your online business and stay ahead of your competitors, you must look for any possible way to improve. There’s a famous saying by Peter Drucker, …

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eCommerce analytics tools

Product Analytics: An In-Depth Guide

Product analytics give you a complete insight into how your customers interact with your product. Generally, It’s all about how your customers engage with your product. It helps you understand how your customer is using your product, what problems and questions they have, and what they like and dislike about your product. It lets you …

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an in-depth guide of product analytics

Important Product Metrics Every Business Must Track

Tracking product metrics is essential as they can tell you what customers think and feel about your product. You can also find out how much business value the product is creating.  Now, you might be asking which metrics you should exactly be tracking? Well, the answer to this question is different for each business depending …

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important product metrics every business must track

Shopping Cart Abandonment Statistics: All You Need for 2022

A high shopping cart abandonment rate is the death signal for any online business. As shopping cart abandonment statistics demonstrate, failing to convert potential consumers on your site into paying customers is akin to throwing money away. There isn’t a single internet store that isn’t vulnerable. Even the most well-optimized and well-designed eCommerce stores may …

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shopping cart abandonment statistics: everything you need to know for 2022

What Is Product Success and How to Measure It?

Goals are vital in defining and measuring success. Even if the road changes, once a plan is set, the destination is apparent. Outlines help you tie your mission to your strategy, roadmaps, projects, and tactics by assigning a target and a time frame to the single metric you care about the most. This technique will …

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what is product success and how to measure it
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