“Marketing Analytics” is the process of studying and analyzing users’ data of eCommerce sites to evaluate the effectiveness of marketing activities like marketing campaigns, UX design, and funnel optimization. Here you’ll find our top articles about Marketing Analytics.
Product testing is a no-brainer when it comes to evaluating your progress. Nothing can provide you with the insight you need to optimize your conversion the way product testing does. It’s a key strategy in every marketing management plan, and you can use this method to guarantee a safe passage to functioning sales funnels! Utilizing …
Product Testing: Top 8 Types + Ultimate Guide in 2023 Read More »
Product development is a complex and collaborative process that requires different roles and skill sets. Two of the key roles in product development are the product owner and product manager. While these roles share some similarities, they have distinct responsibilities that are essential for creating successful products. Product owners and managers use different tools to …
The Ultimate Guide to Product Owner and Product Manager 2023 Read More »
Are wondering ‘how to read a heatmap’? Do you find it difficult to interpret the colors and patterns on your screen? If so, you’re not alone. Many people are intimidated by the complexity of heatmaps, but with the right approach, they can be a powerful tool for understanding data. Reading a heatmap can be intimidating …
Customer retention metrics are essential to every business that seeks to thrive and grow in today’s competitive landscape. These metrics provide valuable insights into how well a business is keeping its customers happy, satisfied, and engaged. By using website analytic tools and measuring customer retention metrics, businesses can better understand the needs of their customers …
Top 10 Customer Retention Metrics: Measuring Your Success in Keeping Customers Happy Read More »
In today’s digital landscape, the volume and complexity of data continue to grow exponentially. For businesses to thrive and make informed decisions, effective data management is crucial. To unlock the potential of their data, organizations must possess strong systems and tools such as customer experience management software that encompass the entire data lifecycle – from …
Unlocking the Potential of Data Management in the Digital Age 2023 *Best Guide* Read More »
Are you one of those who are looking for a way to evaluate a digital marketing strategy and improve results? There are certain metrics you need to pay attention to and one of these metrics is CPM. CPM calculations are a critical part of understanding how your digital marketing campaigns work. But what exactly is …
CPM Calculator: Definition & How to Calculate It in 2023 Read More »
Without gathering data, you can’t call yourself a successful marketer or even a marketer at all. Data and marketing are two inseparable elements. Data-driven decisions make your business grow. Therefore, marketing analytics tools can be life saviors. They give you insight into designing your next campaign, solving customers’ problems, and optimizing your marketing efforts overall. …
The 7 Best Free Marketing Analytics Tools to Grow Your Business in 2023 Read More »
Data professionals work with two types of data: Quantitative and Qualitative. Quantitative data refers to measurable data, and we use numbers, while qualitative data refers to descriptive data, and instead of numbers, we use words. In this article, we are going to talk about quantitative data in detail and discuss the different types of quantitative …
What Is Quantitative Data? How to Collect It + Examples Read More »
Form analysis is a must if you use web forms on your website or app to collect user data. Understanding how users interact with your forms through website visitor tracking tools helps you optimize them to increase conversions. In this blog post, we will discuss what form analysis is, why it’s important, and how to …
Marketing is a very dynamic field, so you should try your best to keep up with every big or minute change as a marketer. In order to get the best results from your marketing efforts, you need to first and foremost know what you’re doing and how well it’s performing. If your marketing campaign’s performance …
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