Marketing Analytics

Marketing Analytics” is the process of studying and analyzing users’ data of eCommerce sites to evaluate the effectiveness of marketing activities like marketing campaigns, UX design, and funnel optimization. Here you’ll find our top articles about Marketing Analytics.

Product Testing: Top 8 Types + Ultimate Guide in 2023

Product testing is a no-brainer when it comes to evaluating your progress. Nothing can provide you with the insight you need to optimize your conversion the way product testing does. It’s a key strategy in every marketing management plan, and you can use this method to guarantee a safe passage to functioning sales funnels! Utilizing …

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Product Testing: Top 8 Types + Ultimate Guide in 2023

The Ultimate Guide to Product Owner and Product Manager 2023

Product development is a complex and collaborative process that requires different roles and skill sets. Two of the key roles in product development are the product owner and product manager. While these roles share some similarities, they have distinct responsibilities that are essential for creating successful products.  Product owners and managers use different tools to …

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The Ultimate Guide to Product Owner and Product Manager 2023

Top 10 Customer Retention Metrics: Measuring Your Success in Keeping Customers Happy

Customer retention metrics are essential to every business that seeks to thrive and grow in today’s competitive landscape. These metrics provide valuable insights into how well a business is keeping its customers happy, satisfied, and engaged.  By using website analytic tools and measuring customer retention metrics, businesses can better understand the needs of their customers …

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Top 10 Customer Retention Metrics: Measuring Your Success in Keeping Customers Happy

Unlocking the Potential of Data Management in the Digital Age 2023 *Best Guide*

In today’s digital landscape, the volume and complexity of data continue to grow exponentially. For businesses to thrive and make informed decisions, effective data management is crucial.  To unlock the potential of their data, organizations must possess strong systems and tools such as customer experience management software that encompass the entire data lifecycle – from …

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Unlocking the Potential of Data Management in the Digital Age 2023

The 7 Best Free Marketing Analytics Tools to Grow Your Business in 2023

Without gathering data, you can’t call yourself a successful marketer or even a marketer at all. Data and marketing are two inseparable elements. Data-driven decisions make your business grow. Therefore, marketing analytics tools can be life saviors. They give you insight into designing your next campaign, solving customers’ problems, and optimizing your marketing efforts overall. …

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Best free marketing analytics tools

What Is Quantitative Data? How to Collect It + Examples

Data professionals work with two types of data: Quantitative and Qualitative. Quantitative data refers to measurable data, and we use numbers, while qualitative data refers to descriptive data, and instead of numbers, we use words. In this article, we are going to talk about quantitative data in detail and discuss the different types of quantitative …

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quantitative data