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Marketing Analytics

“Marketing Analytics” is the process of studying and analyzing users’ data of eCommerce sites to evaluate the effectiveness of marketing activities like marketing campaigns, UX design, and funnel optimization. Here you’ll find our top articles about Marketing Analytics.

Top 10 Customer Retention Metrics: Measuring Your Success in Keeping Customers Happy

Marketing Analytics / By / May 12, 2023

Customer retention metrics are essential to every business that seeks to thrive and grow in today’s competitive landscape. These metrics provide valuable insights into how well a business is keeping its customers happy, satisfied, and engaged.  By using website analytic tools and measuring customer retention metrics, businesses can better understand the needs of their customers …

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Top 10 Customer Retention Metrics: Measuring Your Success in Keeping Customers Happy

Product Testing: Top 8 Types + Ultimate Guide in 2023

Marketing Analytics, Marketing / By / May 8, 2023

Product testing is a no-brainer when it comes to evaluating your progress. Nothing can provide you with the insight you need to optimize your conversion the way product testing does. It’s a key strategy in every marketing management plan, and you can use this method to guarantee a safe passage to functioning sales funnels! Utilizing …

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Product Testing: Top 8 Types + Ultimate Guide in 2023

The Ultimate Guide to Product Owner and Product Manager 2023

Marketing Analytics, Marketing / By / May 7, 2023

Product development is a complex and collaborative process that requires different roles and skill sets. Two of the key roles in product development are the product owner and product manager. While these roles share some similarities, they have distinct responsibilities that are essential for creating successful products.  Product owners and managers use different tools to …

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The Ultimate Guide to Product Owner and Product Manager 2023

CPM Calculator: Definition & How to Calculate It in 2023

Marketing Analytics / By / January 31, 2023

Are you one of those who are looking for a way to evaluate a digital marketing strategy and improve results? There are certain metrics you need to pay attention to and one of these metrics is CPM. CPM calculations are a critical part of understanding how your digital marketing campaigns work. But what exactly is …

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CPM calculator

The 7 Best Free Marketing Analytics Tools to Grow Your Business in 2023

Analytics, Marketing Analytics / By / May 7, 2023

Without gathering data, you can’t call yourself a successful marketer or even a marketer at all. Data and marketing are two inseparable elements. Data-driven decisions make your business grow. Therefore, marketing analytics tools can be life saviors. They give you insight into designing your next campaign, solving customers’ problems, and optimizing your marketing efforts overall. …

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Best free marketing analytics tools

What Is Quantitative Data? How to Collect It + Examples

Marketing Analytics, Analytics / By / August 21, 2022

Data professionals work with two types of data: Quantitative and Qualitative. Quantitative data refers to measurable data, and we use numbers, while qualitative data refers to descriptive data, and instead of numbers, we use words. In this article, we are going to talk about quantitative data in detail and discuss the different types of quantitative …

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quantitative data 

eCommerce Analytics: The Only Guide You Need

Analytics, Marketing Analytics / By / April 30, 2022

Customers are the most important and also the most powerful element in eCommerce. They compare different stores and consider other customers’ reviews. Then they decide which store to choose based on their expectations and how each one meets them. Customers’ expectations are high. The only way for you to win the competition is to offer …

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eCommerce Analytics

Make Your Product Shine in the Shortest Time. Your Users Deserve a Bug-Free App. 

Make Your Product Shine in the Shortest Time. Your Users Deserve a Bug-Free App. 

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