“Marketing Analytics” is the process of studying and analyzing users’ data of eCommerce sites to evaluate the effectiveness of marketing activities like marketing campaigns, UX design, and funnel optimization. Here you’ll find our top articles about Marketing Analytics.
Data professionals work with two types of data: Quantitative and Qualitative. Quantitative data refers to measurable data, and we use numbers, while qualitative data refers to descriptive data, and instead of numbers, we use words. In this article, we are going to talk about quantitative data in detail and discuss the different types of quantitative
Form analysis is a must if you use web forms on your website or app to collect user data. Understanding how users interact with your forms through website visitor tracking tools helps you optimize them to increase conversions. In this blog post, we will discuss what form analysis is, why it’s important, and how to
Marketing is a very dynamic field, so you should try your best to keep up with every big or minute change as a marketer. In order to get the best results from your marketing efforts, you need to first and foremost know what you’re doing and how well it’s performing. If your marketing campaign’s performance
Customers are the most important and also the most powerful element in eCommerce. They compare different stores and consider other customers’ reviews. Then they decide which store to choose based on their expectations and how each one meets them. Customers’ expectations are high. The only way for you to win the competition is to offer
Countless online stores have started their work in the past few years, and the number is still increasing. The business is booming, and the competition is tight. So, to uplift your online business and stay ahead of your competitors, you must look for any possible way to improve. There’s a famous saying by Peter Drucker,
Product analytics give you a complete insight into how your customers interact with your product. Generally, It’s all about how your customers engage with your product. It helps you understand how your customer is using your product, what problems and questions they have, and what they like and dislike about your product. It lets you
Tracking product metrics is essential as they can tell you what customers think and feel about your product. You can also find out how much business value the product is creating. Now, you might be asking which metrics you should exactly be tracking? Well, the answer to this question is different for each business depending
A high shopping cart abandonment rate is the death signal for any online business. As shopping cart abandonment statistics demonstrate, failing to convert potential consumers on your site into paying customers is akin to throwing money away. There isn’t a single internet store that isn’t vulnerable. Even the most well-optimized and well-designed eCommerce stores may
Goals are vital in defining and measuring success. Even if the road changes, once a plan is set, the destination is apparent. Outlines help you tie your mission to your strategy, roadmaps, projects, and tactics by assigning a target and a time frame to the single metric you care about the most. This technique will
Tracking sales funnel metrics is essential as it enables you to identify the leaks in your funnel. Therefore, you’ll be able to optimize your sales funnel more effectively and improve your marketing strategies to boost conversions. First, however, you need to know which marketing funnel metrics to focus on for the best results. This blog
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