“Website Analytics” (also known as “Web Analytics“) is not just a process for measuring site traffic but can be used as a tool for business and market research to improve website effectiveness. Here you’ll find the most important topics about Web Analytics gathered by the WatchThemLive team.
Have you considered migrating to SAP S/4HANA yet? If not, then this article is for you. SAP ECC has long been a life support for countless companies, streamlining their performance and increasing the market output. Yet, tech development moves on, and SAP ECC can’t keep up with all the challenges of today, slowing down the
Observing how users interact with your online platforms is more important than ever. This is where digital experience monitoring (DEM) can help any company provide a more satisfying engagement for their users. Companies are focusing on their digital marketing so we have to deal with even more competitors now. Meanwhile, customers will also choose the
How often have you been asked to taste a bite of chocolate or have a perfume sample while crossing a busy street? Did the sellers try to start a conversation with you, and minutes later, you bought things you didn’t need? Yes, all these miraculous events are part of the Foot in the Door Technique
The digital world is akin to a crowded marketplace, and your content is your storefront, designed to catch the eye of those walking by. Yet, even the most engaging content can remain unnoticed without strategic SEO, especially the proper use of keywords. These keywords are the terms and phrases people use when searching for information
Google Analytics has been a massive help to marketers in the past few years and provides them with various reports on their websites. These reports can help remarket audiences, which means finding and targeting the audience that is most likely to convert or re-engage. One of the most asked questions about remarketing audiences is ‘What
In the world of online business, Google Analytics is a known tool for analyzing one’s website. Because of its vastness, GA can be confusing for new users and leave them with many questions, one of which is ‘What cannot be collected by the default Analytics tracking code?’ While this question may appear to be simple,
Understanding the type of devices that visit your website is valuable data and an important aspect of website analytics. Each year, the number of mobile device users grows. So, it is crucial for website owners to know ‘What report shows which types of mobile devices visited a website?’ One of the best web analytics tools
Basing strategies on the ‘prediction’ of customers’ responses is a mistake marketers often make. By putting themselves in the users’ shoes, they decide what is best for them without considering users’ different behavioral patterns. That is why many companies use a popular strategy called Behavioral Segmentation that helps them acknowledge customer differences. Basing strategies on
The world of website analytics is vast, and Google Analytics remains one of the most prominent and widely used tools in this domain. However, using GA is not without its struggles. While exploring this tool for gathering data on your website’s performance or when taking the Google Analytics Individual Qualification exam, you might find yourself
Whether you’re preparing for the Google Analytics Individuals Qualification exam or using GA to analyze and keep track of your website performance, you might face a critical question: ‘What campaign parameter is not available by default in Google Analytics ?’ Google Analytics is a web analytics tool used by businesses, brands, and basically anyone who
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