What Remarketing Audiences Cannot Be Defined By Default? Best 2024 Guide

What Remarketing Audiences Cannot Be Defined By Default Best 2024 Guide

Google Analytics has been a massive help to marketers in the past few years and provides them with various reports on their websites. These reports can help remarket audiences, which means finding and targeting the audience that is most likely to convert or re-engage. One of the most asked questions about remarketing audiences is ‘What remarketing audiences cannot be defined by default?’ which we are going to answer today.

Reaching suitable people with your online ads is crucial and increases conversion rates. The customer behavior analytics reports that GA provides will allow you to create your own custom audience to target, which can make a big difference in your marketing endeavors.

In this guide, we talk about remarketing audiences, what does and doesn’t cover, and teach how to make your own audience groups on Google Analytics and give your campaigns a real boost. So, if you’re wondering, ‘What remarketing audiences can’t be defined by default?’ stick around, and by the end, you’ll be able to make your ads more efficient!

What Is Remarketing Audiences?

Remarketing Audiences means setting up marketing campaigns to target the users who have previously visited your website or interacted with your brand but didn’t complete an action like making a purchase or signing up.

According to Google, this procedure involves targeting these potential customers with tailored ads to re-engage them. It’s a targeted approach to convert their initial interest into actual sales while respecting user privacy and data protection regulations, of course!

What Remarketing Audiences Cannot Be Defined By Default?

Users who visited a physical store cannot be defined as a remarketing audience by default. While Google Analytics provides rich data on online user behaviors, it cannot track offline data of the customers.

A remarketing audience is basically a collection of cookies or mobile IDs, like digital fingerprints, that consists of users who have shown an interest in a product or service but haven’t yet acquired it.

Google Analytics can provide data on users’ language preferences, video plays, or specific page visits, but it lacks the ability to include their offline interactions like in-store purchases. This limitation means businesses can’t directly remarket to these offline audiences through Google Analytics unless they find ways to integrate this offline data into their online systems.

How To Create A Remarketing Audience In Google Analytics?

After signing into your Google Analytics, follow this step-by-step guide to make a Remarketing Audience:

  1. Go to ‘Admin’ and select ‘Property’.
  2. Under the ‘Property’ segment, click on ‘Audience Definitions.’
  3. Select ‘Audiences’ and click on ‘+ New Audience.’
  4. Select a ‘View’ that best suits the users you need to focus on for remarketing. Users that are not included in this view won’t be will not be among the remarketing audience.
  5. Choose the advertising account in the ‘Sharing’ menu where you’ll use the audience. (This can’t be changed after saving.)
  6. Click ‘Next step’.
  7. Define your audience either by choosing from the available preconfigured audience definitions or making a new one.
  8. Set the ‘Membership duration,’ determining how long users are eligible for remarketing after meeting the criteria.
  9. Enter a name for your audience and click ‘Save.’
How To Create A Remarketing Audience In Google Analytics?
How To Create A Remarketing Audience In Google Analytics?

Google Analytics allows you to remarket your audiences based on their behavioral data on your website. Following these steps, you can set up a remarketing audience in Google Analytics and effectively target specific user groups with advertising campaigns.

Example Of Remarketing Audiences

Imagine you’re managing a home decorating brand’s website with many visitors browsing your site daily. They show interest in items such as wooden dining tables, but most don’t make any purchases. In this case, your remarketing audience is those who looked closely at certain products, but their visit was not converted into a purchase.

To re-engage these previous visitors, you make designated advertisements for these particular items. These ads then appear to these visitors as they browse other websites or use social media, reminding them of their initial interest. This method often leads them back to your website, increasing the chances they’ll complete the purchase. This is how you use remarketing audiences in Google Analytics to reconnect with potential customers and encourage them to return and make purchases.

Now that we understand the concept of remarketing audiences, we can tell you what remarketing audiences cannot be defined by default, which is among the most common questions on Google Analytics Individual Qualification exam.

FAQs – What Remarketing Audiences Cannot Be Defined By Default?

So far, we have learned what remarketing audiences are and how to find them on Google Analytics, as well as the benefits they provide us with. Having answered the critical question about what remarketing audiences cannot be defined by default, let’s change our focus to other frequently asked questions regarding remarketing audiences.

Q1. Which Remarketing Audiences Can Be Defined In Google Analytics?

In Google Analytics, you can create Remarketing Audiences for individuals who speak a certain language and interact by playing videos on your site or surfing particular web pages. As a limitation, it cannot track those who have physically visited a store, keeping it for online users.

Q2. How Long Does Remarketing Audience Take?

Once you create a new audience, it might take up to 24 hours to start and become actionable in campaigns. Think of it as letting the audience ‘bake’ until it’s ready.

Q3. How Does Google Analytics Collect Data For Remarketing Audiences?

Google Analytics uses cookies to track user behavior on your site. It’s like digital breadcrumbs showing where users have been and what they’ve done on your site.

Q4. Can I Use Google Analytics Data For Remarketing Audiences?

Absolutely! Google Analytics is like a treasure for creating remarketing audiences. You can use the rich data from user interactions on your site to convert specific audiences’ visits for your campaigns.


We have learned a lot about remarketing audiences, as we now know its definition and limitations. This helps us understand how to use Google Analytics to remarket audiences effectively in the digital marketing world.

Knowing what remarketing audiences cannot be defined by default is just as important as knowing which ones are. With this information about your users, creating good marketing strategies that really work is not considered a dream anymore.

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