Behavioral Analytics

Behavioral Analytics” is an E-commerce term that reveals new insights into the behavior of consumers on eCommerce platforms, websites, and mobile apps. Here you’ll find the main topics of “Behavioral Analytics“.

Psychographic Segmentation: The Ultimate Guide in 2023 + Best 3 Examples

Customer psychographic segmentation is a new approach in marketing. It starts by answering the question, ‘why each customer group buys the goods and services you offer?’ In conventional methods, marketing gurus define customer personas based on demographic data. They determine the most valuable customers’ age, gender, location, marital status, and profession. Interestingly, in digital marketing, …

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Psychographic-Segmentation-Definition,-Examples,-and-Types

ClickFunnels Review: Is It Worth Your Money? + Best Alternative in 2023

ClickFunnels is one of the popular sales funnel software that promises to help you implement the essential steps of a successful sales funnel and track important metrics along the way.  However, this is not the only CRO tool available.  After using Clickfunnels, I feel confident enough to express my opinion on the matter. If you …

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ClickFunnels Review

15 Free Website Heatmap Tools to Track User Activity in 2023

Today, many businesses are using third-party tools to save time and increase efficiency. One of these tools is a website heatmap. A heatmap tool can help you collect data more effectively and make more informed decisions. However, not all businesses can afford to pay for these tools, or they may just want to test them …

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Free heatmap tools

What is Foot in the Door Technique: Ultimate Guide + How to Leverage in 2023

How often have you been asked to taste a bite of chocolate or have a perfume sample while crossing a busy street? Did the sellers try to start a conversation with you, and minutes later, you bought things you didn’t need? Yes, all these miraculous events are part of the Foot in the Door Technique …

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foot in the door technique

Inspectlet Review in 2023: Is It Worth the Money? + Best Alternative

Inspectlet is a website monitoring tool for tracking customers’ behaviors. It uses session recording to analyze users’ journeys to detect the issues they encounter. Inspectlet claims to be one of the best CRO tools in the market. it promises to monitor site visits in real-time. And it also offers some additional features like heatmaps, and …

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Inspectlet review

Visual Representation of Data: Definition & Best Examples in 2023

If you are a webmaster, you know how the visual representation of data on your site is essential. Marketers and web admins use data visualization to understand numerical data more efficiently. Furthermore, visualizing data facilitates data analysis; therefore, it takes less time. You can use a CRO tool to visualize customers’ journeys if you are …

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Best 7 Tools to Record Website Visitors in 2023+Tips 

Despite being relatively new, tools that help us record website visitors have become necessary for almost every marketer. Website visitor recording solutions have also given UX designers comprehensive and accurate insights to improve their Key Website UX Metrics. Like website visitor tracking tools, they can point out every interaction visitors have with a website and …

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Top Tools to Record Website Visitors

Top 13 Website Click Tracker Tools in 2023

As a marketer, it is vital to know if your efforts are actually paying back and raising your return on investment (ROI). This is where the click tracking process and click-tracking tools come into play. Click tracking will give you insight into which one of your website elements, pieces of content, or advertisements is getting …

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Glassbox Review: Is It Your Best Bet? + Best Alternative in 2023

Have you ever felt overwhelmed and confused, facing many options when you want to buy something? That’s why they say that having too many options is no different than having no options at all. The same goes for choosing a CRO tool to help your online business. So how should you choose? There are way …

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How to Track User Activity on a Website [Tools & Examples] + Best 5 Ways

Have you ever considered the opportunity to know about your visitors’ and customers’ behavior? By knowing your customers, you are able to optimize different aspects of your business according to them. This will lead to higher conversion and more sales. And these are possible if you track user activity on your website.  There are many …

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Track user activity on website