Top 10 Customer Analytics Software for 2022

customer analytics software

Your business is more about your customers than about you! What’s a singer without her fans? Nothing! Customers are the ones that are going to put money in your pocket, and if you want that money, there are things you have to do. One of the things that can help you improve conversion rate and drive revenue is knowing your customers’ needs, thoughts and behavior. 

For knowing your customers, you need customer analytics software. If you want to know more about these software and the best ones, keep reading this article.

Note: One of the best customer analytics tools is WatchThemLive, which allows you to track and analyze visitors’ behavior with excellent features. Interested? Sign up for free and snag their free plan!

What Is Customer Analytics Software?

Customer analytics software solutions track and analyze customer behavior to help you make data-driven decisions. Whether you own a website or social media account, customer analytics software should be a part of your marketing plan, of course, if you want your business to grow. 

What Are the Best Customer Analytics Tools?

Here we introduce the 10 best customer analytics software for your website.

1. WatchThemLive

watchthemlive homepage

As the best customer analytics tool, WatchThemLive is the first tool on our list. It has multiple features which we’re going to review here.

Session Replays

WatchThemLive session recording

Session replays are a great way to know how visitors actually feel as it records their whole journey. WatchThemLive’s session replays won’t let a single move be unrecorded. You can also understand where users are getting stuck so that you can help them. Know your customers first; sell to them after!

Heatmaps

WatchThemLive

Sometimes, understanding data is complicated and time-consuming. Heatmaps are solutions that make understanding even complex data simple. On top of that, you can find the most clicked features and areas of your website, so you can put your important CTAs and buttons there. 

Web analytics

WatchThemLive

WatchThemLive analytics reveals important information about your visitors. This information includes their country, device type, email, operating system, and much, much more.

Other Features

  • Goal tracking
  • Creating heatmaps for any page of choice
  • User tracking 
  • Visitor profiling
  • Real-time tracking

Pricing: They have a free plan with 5,000 session replays and unlimited heatmaps per month. Paid plans start from $19 per month.

Don’t waste any more time; sign up now and see what’s waiting for you! 

2. KissMetrics

KissMetrics homepage

KissMetrics is a customer analytics software program that focuses on improving the customer journey. It gives you real-time reports about several things and key metrics on a customizable dashboard. This data involves calculating average revenue per person, identifying who your best customers are, and what their common points are. You can also see the growth rate of first-time buyers and repeat customers. 

KissMetrics helps marketing and sales teams target users who visit their app or website through Facebook and email campaigns and then track the effectiveness of their email campaigns.

Features

  • Customer segmentation 
  • Tracking churn rate
  • Discovering how you acquired your best customers
  • Tracking features of your website that are getting the most clicks
  • Integration with Shopify

Pricing: It has a  14-day free trial. Paid plans start at $299 per month.

3. Google Analytics

Google analytics homepage

Google Analytics is a customer analytics software solution that helps you with tracking user behavior, website analytics, and conversion. You are also able to make custom marketing funnels.

With Google Analytics, you can optimize your website based on visitor analytics. It integrates with Google Advertising and publishing tools. 

GA is popular for being free, but it’s not suited for complex data and big companies. 

Features

  • Finding the source of user traffic
  • Goal tracking
  • Visitor demographics
  • Measuring the effectiveness of your marketing campaigns
  • Heatmaps

Pricing: It is free.

4. Mixpanel

Mixpanel homepage

Mixpanel is a customer analytics platform that focuses on customer retention. With Mixpanel, you can follow visitors’ interactions with your product. By following their interactions, you can figure out the most popular features on your website and who your important customers are.  

Using the Mixpanel reporting feature, you can improve customer experience by tracking usage statistics, events, trends, and A/B testing.

Features

  • Creating cohorts
  • Send at-risk customers timely messages
  • Funnel tracking

Pricing: They have a free plan and their paid plans start from $25 per month. 

5. Omnisend

omnisend homepage

As an omnichannel marketing automation platform, Omnisend offers several tools for tracking your eCommerce website visitors. It focuses on creating email campaigns and clickable newsletters. You can grow your subscribers’ list by sending converting sign-up forms. It also creates customer profiles for each visitor by website tracking, behavioral tracking, and transactional data.

Features

  • Customer segmentation
  • Content editor for newsletters
  • Reports about customers

Pricing: They have a free plan. Paid plans start from $16 per month.

6. Leadfeeder

leadfeeder homepage

With Leadfeeder you are able to identify who your visitors are without them filling out a form or sending an email. It uses Google Analytics data to turn your anonymous visitors into companies’ names and then track the behavior of these companies. This cloud-based tool is more suitable for B2B businesses.

Features

  • It automatically sends an email when an important person visits your website
  • Integration with CRM systems
  • Lead segmentation by their form completions, browning behavior, etc.

Pricing: They have a free plan that shows the leads in the last 7 days. Their premium plan has a free trial and starts from $79 per month. 

7. Woopra

Woopra homepage

Woopra is a customer analytics software package for tracking customer behavior in different channels such as live chat, email, and help desk. It builds profiles for all your customers, which allows you to understand who they are, whether they have opened an email, and what features they use while interacting with you. 

They send automated emails, messages, etc., to the users who get stuck to guide them through the way. 

Features

  • Customer segmentation 
  • Data-driven analytics to create custom funnel and retention reports
  • Integration with MailChimp, Marketo, Salesforce, Capsule CRM, etc.

Pricing: They have a free plan and their paid plans start from $349 per month. 

8. Zoho Pagesense

Zoho Pagesense homepage

Zoho Pagesense is one of the customer analytics platforms that focus on optimizing conversion rate by tracking behavioral data and website metrics. It allows you to run A/B testing and compare two versions of your product and see which one of them is better. 

It also enables you to set goals and measure the success of your campaigns. Zoho Pagesense integrates with third-party platforms such as Google Ads, Kissmetrics, and other Zoho products.

Features

Pricing: It has a free 15-day trial. Paid plans start from $20 per month.

9. Crazyegg

crazy egg homepage

Crazyegg is one of the customer analytics tools with a feature called snapshots. There are multiple reports inside every snapshot. These reports include a heat map, a scroll map, a confetti report, an overlay report, and a list report. 

Snapshots track website visitor interaction with each version of your website to see which one is better and what’s working and what’s not. 

Features

  • Visitors’ usage patterns
  • Customer segmentation 
  • Split testing

Pricing: They have a free limited plan. Their paid plans start from $24 per month, billed annually. 

10. Totango

Totango homepage

Totango increases customer success by tracking customers’ struggles and health signals. It optimizes customer engagement throughout the whole customer journey. 

It lets you build a customer journey from their templates or build one from scratch. You can also design, run, and measure your best customer engagements. 

Features

  • Activity sessions
  • Engagement score
  • Conversion streams such as purchase, upgrade, cancellation 

Pricing: They have a free plan. Paid plans start from $199 per month.

Conclusion

You probably understand the importance of customer analytics software now. There are many different customer insights tools in this world, and the choice is up to; we can only guide you through your way.

In this article, we introduced the 10 best customer analytics software with their pricing to help you decide better.

Among this list, our favorite customer analytics software is WatchThemLive since it has lots of amazing features for an affordable price. They also have a very good free plan that includes unlimited heatmaps! Don’t lose this chance, and sign up now!

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Kimia Rafiee
Kimia Rafiee
Kimia is a content writer at WatchThemLive. She mostly writes about digital marketing, web design, and UI/UX.
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