13 Best Customer Analytics Software in 2023: Free & Paid

Best customer analytics software

If you are looking for a customer analytics tool to improve your website’s UX, you are at the right place. After all, your business is more about your customers than about you!

What’s a singer without her fans? Nothing! Customers are the ones that are going to put money in your pocket, and if you want that money, there are things you have to do. One of the things that can help you improve conversion rate and drive revenue is knowing your customers’ needs, thoughts and behavior through different services such as CRO tools and customer analytics software. 

To know your customers, you need customer analytics software. If you want to know more about this software and the best ones, keep reading this article.

But to give you a quick getaway, one of the best customer analytics tools is WatchThemLive, which allows you to track and analyze visitors’ behavior with excellent features. Interested? Sign up for free and snag their free plan!

What Is Customer Analytics Software

Customer analytics software solutions track and analyze customer behavior to help you make data-driven decisions. Whether you own a website or social media account, customer analytics software should be a part of your marketing plan, of course, if you want your business to grow. 

What Are the Benefits of Customer Analytics

As you may already know, customer analytics refers to the use of data analysis techniques to gain insights into customer behavior and preferences. The benefits of customer analytics are numerous and can help businesses in a variety of ways:

#1: Understanding Customer Behavior

The right customer analytics tool can help businesses gain a better understanding of their customers’ behavior, including their buying patterns, preferences, and interests. This information can help businesses tailor their products and services to meet their customers’ needs more effectively.

#2: Improving Customer Engagement

By examining and analyzing customer data, businesses can gain valuable insights into what motivates their customers to engage with their brand.

Armed with this information, businesses can create more personalized and highly-targeted marketing campaigns that are better suited to the specific needs and preferences of their customers. This approach is more likely to resonate with customers and leads to increased engagement and loyalty over time.

#3: Increasing Customer Loyalty

By using customer analytics to better understand their customers’ needs and preferences, businesses can create more personalized experiences that build trust and loyalty. This can help increase customer retention rates and drive long-term growth.

#4: Identifying New Opportunities

Customer analytics can help businesses identify new markets and opportunities for growth. By analyzing customer data, businesses can identify emerging trends and customer needs, which can help them develop new products and services that meet those needs.

#5: Improving Operational Efficiency

Businesses can enhance their efficiency and decrease their costs by utilizing customer analytics services to optimize their operations. This involves analyzing customer data to identify areas where processes can be streamlined or automated, leading to greater efficiency and cost savings.

Overall, customer analytics is a powerful tool that can help businesses gain a competitive edge by providing insights into customer behavior and preferences. By leveraging this information, businesses can create more personalized experiences, improve customer engagement and loyalty, and identify new opportunities for growth.

What Are the Best Customer Analytics Tools

Here we introduce the 13 best customer analytics software for your website.

1. WatchThemLive

As the best customer analytics tool, WatchThemLive is the first tool on our list. It has multiple features which we’re going to review here.

customer analytics software WatchThemLive

Session Replays

Session replay tools are a great way to know how visitors actually feel as it records their whole journey. WatchThemLive’s session replays won’t let a single move be unrecorded. You can also understand where users are getting stuck so that you can help them. Know your customers first; sell to them after!

WatchThemLive's session replay
WatchThemLive Session Recording


Sometimes, understanding data is complicated and time-consuming. Heatmaps are solutions that make understanding even complex data simple. On top of that, you can find the most clicked features and areas of your website, so you can put your important CTAs and buttons there. 

Heatmaps WatchThem;ive
WatchThemlive Heatmaps

Web Analytics

WatchThemLive analytics reveals important information about your visitors. This information includes their country, device type, email, operating system, and much, much more.

WatchThemlive web analytics

Other Features

  • Goal tracking
  • Creating heatmaps for any page of choice
  • User tracking 
  • Visitor profiling
  • Real-time tracking

WatchThemLive’s Plans and Pricing

  • Free Plan: ✅
  • Individual Silver: $29/mo
  • Individual Gold: $49/mo
  • Team Silver: $69/mo
  • Team Gold: $99/mo

Don’t waste any more time; sign up now and see what’s waiting for you! 

2. KissMetrics

KissMetrics is a customer analytics software program that focuses on improving the customer journey. It gives you real-time reports about several things and key metrics on a customizable dashboard. This data involves calculating average revenue per person, identifying who your best customers are, and what their common points are. You can also see the growth rate of first-time buyers and repeat customers. 

KissMetrics Customer analytics tool
Kissmetrics Homepage

KissMetrics helps marketing and sales teams target users who visit their app or website through Facebook and email campaigns and then track the effectiveness of their email campaigns.

Kissmetrics Features

  • Customer segmentation 
  • Tracking churn rate
  • Discovering how you acquired your best customers
  • Tracking features of your website that are getting the most clicks
  • Integration with Shopify

Kissmetrics Pricing

It has a  14-day free trial. Paid plans start at $299 per month.

3. Google Analytics

Google Analytics is a customer analytics software solution that helps you with tracking user behavior, website analytics, and conversion. You are also able to make custom marketing funnels.

Google analytics homepage
Google Analytics

With Google Analytics, you can optimize your website based on visitor analytics. It integrates with Google Advertising and publishing tools. 

GA is popular for being free, but it’s not suited for complex data and big companies. 

GA Features

  • Finding the source of user traffic,
  • Goal tracking,
  • Visitor demographics,
  • Measuring the effectiveness of your marketing campaigns,
  • Heatmaps.

GA Pricing

It is free.

4. Mixpanel

Mixpanel is a customer analytics platform that focuses on customer retention. With Mixpanel, you can follow visitors’ interactions with your product. By following their interactions, you can figure out the most popular features on your website and who your important customers are.  

Mixpanel - customer analytics tool

Using the Mixpanel reporting feature, you can improve customer experience by tracking usage statistics, events, trends, and A/B testing.

Mixpanel Features

  • Creating cohorts,
  • Send at-risk customers timely messages,
  • Funnel tracking.

Mixpanel Pricing

They have a free plan and their paid plans start from $25 per month. 

5. Omnisend

As an omnichannel marketing automation platform, Omnisend offers several tools for tracking your eCommerce website visitors. It focuses on creating email campaigns and clickable newsletters. You can grow your subscribers’ list by sending converting sign-up forms. It also creates customer profiles for each visitor by website tracking, behavioral tracking, and transactional data.

omnisend homepage

Omnisend Features

  • Customer segmentation,
  • Content editor for newsletters,
  • Reports about customers,

Omnisend Pricing

They have a free plan. Paid plans start from $16 per month.

6. Leadfeeder

With Leadfeeder you are able to identify who your visitors are without them filling out a form or sending an email. It uses Google Analytics data to turn your anonymous visitors into companies’ names and then track the behavior of these companies. This cloud-based tool is more suitable for B2B businesses.

leadfeeder customer analytics platform

Leadfeeder Features

  • It automatically sends an email when an important person visits your website
  • Integration with CRM systems
  • Lead segmentation by their form completions, browning behavior, etc.

Leadfeeder Pricing

They have a free plan that shows the leads in the last 7 days. Their premium plan has a free trial and starts from $79 per month. 

7. Woopra

Woopra is a customer analytics software package for tracking customer behavior in different channels such as live chat, email, and help desk. It builds profiles for all your customers, which allows you to understand who they are, whether they have opened an email, and what features they use while interacting with you. 

Woopra homepage

They send automated emails, messages, etc., to the users who get stuck to guide them through the way. 

Woopra Features

  • Customer segmentation,
  • Data-driven analytics to create custom funnel and retention reports,
  • Integration with MailChimp, Marketo, Salesforce, Capsule CRM, etc.

Woopra Pricing

They have a free plan and their paid plans start from $349 per month. 

8. Zoho Pagesense

Zoho Pagesense is one of the user analytics platforms that focus on optimizing conversion rate by tracking behavioral data and website metrics. It allows you to run A/B testing and compare two versions of your product and see which one of them is better. 

customer analytics software Zoho Pagesense
Zoho Pagesense

It also enables you to set goals and measure the success of your campaigns. Zoho Pagesense integrates with third-party platforms such as Google Ads, Kissmetrics, and other Zoho products.

Zoho Features

Zoho Pricing

It has a free 15-day trial. Paid plans start from $20 per month.

9. Crazyegg

Crazyegg is one of the customer analytics tools with a feature called snapshots. There are multiple reports inside every snapshot. These reports include a heat map, a scroll map, a confetti report, an overlay report, and a list report. 

User analytics platform - crazy egg

Snapshots track website visitor interaction with each version of your website to see which one is better and what’s working and what’s not. 

Crazyegg Features

  • Visitors’ usage patterns,
  • Customer segmentation, 
  • Split testing.

Crazyegg Pricing

They have a free limited plan. Their paid plans start from $24 per month, billed annually. 

10. Totango

Totango increases customer success by tracking customers’ struggles and health signals. It optimizes customer engagement throughout the whole customer journey. 

Totango homepage

This free customer analytics platform lets you build a customer journey from their templates or build one from scratch. You can also design, run, and measure your best customer engagements. 

Totango Features

  • Activity sessions,
  • Engagement score,
  • Conversion streams such as purchase, upgrade, cancellation. 

Totango Pricing

They have a free plan. Paid plans start from $199 per month.

11. Amplitude

Amplitude is a product analytics platform that helps companies understand user behavior in their digital products. It enables businesses to collect and analyze user data to gain insights into how customers interact with their products, identify patterns and trends, and make data-driven decisions to improve their product and drive growth.

Amplitude customer analytics platform
Amplitude Homepage

Amplitude offers a range of features such as user segmentation, funnel analysis, retention analysis, A/B testing, and behavioral cohort analysis. These tools allow businesses to segment users based on their behavior, track how users move through the product, measure user engagement, and optimize their product to increase user retention and revenue.

Overall, Amplitude is designed to help businesses make better decisions based on data-driven insights, and drive growth by improving the user experience of their product.

Amplitude Features

  • A/B testing,
  • Segmentation,
  • Funnel analysis,
  • Retention analytics,
  • Behavioral cohort analysis.

Amplitude Pricing

This customer analytics platform didn’t mention its prices on its website. So, you have to contact them to learn about their prices.

12. Salesforce

Salesforce customer analytics software is a tool that helps businesses to analyze their customer data in order to gain insights and make data-driven decisions. The software integrates with Salesforce CRM and other data sources to collect and analyze customer data such as demographics, behavior, interactions, and preferences.

Salesforce Homepage
Salesforce Homepage

With Salesforce customer analytics software, businesses can create dashboards and reports to visualize and analyze customer data. The software uses artificial intelligence (AI) and machine learning (ML) algorithms to uncover patterns and trends in customer behavior, allowing businesses to make informed decisions about customer engagement, retention, and acquisition.

Some of the key features of Salesforce customer analytics software include customer segmentation, predictive analytics, data visualization, and real-time analytics. The software is designed to be user-friendly and accessible to businesses of all sizes, allowing them to leverage their customer data to improve their overall customer experience and drive business growth.

Salesforce Features

  • Contact and lead management,
  • Sales forecasting,
  • Marketing automation,
  • Detailed analytics and reporting.

Salesforce Pricing

  • Essentials: $25/mo,
  • Sales professional: $75/mo,
  • Service professional: $75/mo,
  • Marketing cloud account engagement: $1250/mo.

13. Talkwalker

If you’re looking to enhance your customer experience, create more personalized content, or gain a deeper understanding of your audience, Talkwalker offers a variety of features that can help. It’s like having an extra hand to assist you, similar to attending a fun and relaxed event like a Paint and Sip.

Talkwalker website analytics software
Talkwalker Homepage

Talkwalker Features

Talkwalker Pricing

The pricing for this customer analytics platform is not listed on their website. To obtain pricing information, you will need to contact them directly.

What Are Some Examples Of Customer Analytics At Work

Customer analytics involves analyzing customer data to gain insights and improve customer experience. Here are a few examples of customer analytics in action:

  1. Customer Segmentation: Companies can use customer analytics to segment their customers into different groups based on their demographics, behavior, preferences, etc. This can help them to create targeted marketing campaigns, personalized product recommendations, and customized pricing plans for each segment.
  2. Customer Lifetime Value (CLV): CLV is a metric that estimates the total value of a customer over their entire relationship with a company. Companies can use customer analytics to calculate CLV, which can help them to identify their most valuable customers and focus their marketing efforts on retaining them.
  3. Churn Analysis: Churn analysis involves identifying customers who are likely to leave a company and predicting when they will do so. Companies can use customer analytics to analyze customer behavior and identify patterns that indicate a high likelihood of churn. This can help them to take proactive measures to retain these customers.
  4. Customer Satisfaction (CSAT) Analysis: CSAT analysis involves collecting feedback from customers and analyzing it to identify areas where the company can improve its customer experience. Companies can use customer analytics to collect feedback through surveys, social media, customer reviews, etc. and identify trends and patterns that indicate areas of improvement.
  5. Personalization: Personalization involves tailoring the customer experience to meet the unique needs and preferences of each customer. Companies can use customer analytics to analyze customer data and personalize their marketing messages, product recommendations, and pricing plans. This can help to improve customer engagement and retention.

Customer Analytics Software FAQs

Here are some frequently asked questions about customer analytics software:

Q1. What Is Customer Analytics Software?

Customer analytics software is a tool that helps businesses collect and analyze customer data to gain insights into customer behavior, preferences, and needs. This software enables businesses to improve their customer experience, optimize their marketing campaigns, and enhance customer loyalty and retention.

Q2. What Kind of Data Can Customer Analytics Software Collect?

Customer analytics software can collect a wide range of data, including demographic data, purchasing behavior, website behavior, social media activity, customer service interactions, and more. The data collected depends on the software’s features and the business’s specific needs.

Q3. How Does Customer Analytics Software Benefits Businesses?

Customer analytics software enables businesses to gain a deeper understanding of their customers, which helps them improve customer satisfaction, target marketing efforts more effectively, increase sales and revenue, and ultimately, boost business growth.

Q4. What Are Some Popular Customer Analytics Software Options?

There are many customer analytics software options available, including Google Analytics, Adobe Analytics, Salesforce Analytics, Mixpanel, and more. The best option for a business depends on their specific needs and budget.

Q5. Is Customer Analytics Software Difficult to Use?

The complexity of customer analytics software varies depending on the tool, but many software options have user-friendly interfaces and offer training and support to help businesses use them effectively. However, it may take some time to learn how to use the software and analyze the data effectively.

Customer Analytics Software: Final Words

You probably understand the importance of customer analytics software now. There are many different customer insights tools in this world, and the choice is up to; we can only guide you through your way.

In this article, we introduced the 10 best customer analytics software with their pricing to help you decide better.

Among this list, our favorite customer analytics software is WatchThemLive since it has lots of amazing features for an affordable price. They also have a very good free plan that includes unlimited heatmaps! Don’t lose this chance, and sign up now!

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Mohammad Sayar
Mohammad Sayar
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