Top 13 Website Click Tracker Tools in 2023

As a marketer, it is vital to know if your efforts are actually paying back and raising your return on investment (ROI). This is where the click tracking process and click-tracking tools come into play. Click tracking will give you insight into which one of your website elements, pieces of content, or advertisements is getting more clicks so that you can increase your chances for better conversion rates. They also help you understand the weaknesses and strengths of your marketing campaigns. 

Although these tools are just a small part of CRO tools, it is usual for head managers to ask for detailed information and specific returns for their expenses. And website click tracking tools will give you these answers besides lots of other benefits. 

Here in this article, we will discuss how these tools work and how they benefit your business. Then, we’ll make a list of the best website click tracking tools accessible on the market right now.

So, let’s begin our journey with some definitions.
Meanwhile, if you have no time to take a look at the whole list, we’re here to help you! One of the best and most cost-effective click tracking tools is WatchThemLive. Keep reading to learn more.

How Do Website Click Tracking Tools Work

Like website visitor tracking tools, these services are trending among businesses, marketers, and website owners. These tools have the ability to track clicks on your website by users, allowing you to observe user behavior in real time. This means that when someone visits your site, the tool records when they click on a link or button and tracks where they go after that. 

Now, there are three methods for using a click tracking tool:

  • Email tracking
  • Link tracking
  • UX click tracking

Each one of these has its unique usage and benefits. For example, email click tracking will provide information about how many people have opened your mail and where they clicked. UX click tracking will gather data about how your UX design is performing, such as which part of your website is more interactive or where your website conversion points are.

However, the way link tracking works is a bit different. Website click tracking works by replacing the link in the body of a message with a link to your own portal, redirecting the user to the final destination.

For instance, If you paste a link like, a new unique link will be created for you. When a customer clicks on this link, the click tracker will increment by one. After this process, the customers will be redirected to the original destination without knowing what has happened in the background.

This process will help us count the clicks and where they come from. 

Website Click Tracking Tools: How Do They Benefit Your Business

You must assess how everything works to ensure that your marketing activities are productive and yield a great return on investment. Website click tracking tools help you see the direct impact of marketing efforts such as ad campaigns on your company’s growth.

Instead of sifting through mountains of data to figure out where your visitors are coming from, you can use click tracking to do it quickly. You can observe which links your visitors are clicking and where they are coming from, and calculate your conversion rates with click tracking tools.

As shown in the picture, all big tech companies use tracking tools to analyze customers’ behavior and make better decisions. So, why shouldn’t you get the advantage of this technology?

Top 13 Website Click Tracking Tools

Benefits of tracking user activity on a website is not deniable. Here we are going to list the best website tracking tools in the market. Since there are many click tracking software solutions, we try to apply strict conditions to our list. So, you will find out about the very best in the market.  

These are our top 13 website click tracking tools for your business:

1. WatchThemLive: Best Choice for Tracking Clicks on a Website

WatchThemLive is one of the great website click tracking tools that assist you in click tracking in three ways:

1. Heatmaps 

One of our great features is the website heatmap tool. This tool will let you know which parts of your website have attracted more attention or have issues interacting with customers.

Heatmaps visualize the density of clicks in different sections of a page. This is the easiest and most comprehensive way of studying the efficiency of a page’s design. With heatmaps, tracking clicks on a website and analyzing it is extremely effortless and inexpensive.

WatchThemLive provides you with both click heatmaps and mouse tracking. Click heatmaps are an important website click tracking tool used by web developers to gain insight into user behavior. By tracking clicks, a heatmap can provide a visual representation of data, allowing developers to make more informed decisions about the design and layout of their website.

Heatmaps use color-coded dots or icons to show the frequency of clicks for each element on the page. For example, dark red colors indicate areas where most users have interacted with, while lighter colors represent less interaction from users. 

2. Goal-Tracking

This feature can do so much, and being a website click tracking tool is just a fraction of its abilities. Using WatchThemLive’s goal tracking feature, you can focus on the number of clicks of a certain button, anchor, etc.

 For example, you can use goal-tracking to count the number of clicks a link to one of your landing pages has received. Goal-tracking makes evaluating the effectiveness of your campaigns so much easier.

3. Web Analytics

With the help of web analytics tools, you can figure out what’s happening on your website. Although WatchThemLive’s analytics dashboard is simple and understandable, it has nine widgets that allows you to track visitor’s device, location, browser, OS, etc. These widgets are including:

  • Pages,
  • Referrers,
  • Countries,
  • OS,
  • Devices,
  • Browsers,
  • UTMs,
  • Screen Resolutions,
  • Browser languages. 

WatchThemLive’s coverage of both heatmaps and goal-tracking features makes it the best click tracking software solution out there. Meanwhile, it offers a FREE plan with one heatmap and three goals which allows you to make up your mind about our paid plans. 

We also promise to cover all your needs, from website tracking tools to other beneficial services such as session replay and heatmapping. If you are interested, sign up and snag our free plan now!

2. ClickMagick: Extensive Click Tracking Software Solution

Take any list of the best website tracking tools, and ClickMagick is there. It’s a comprehensive platform that allows you to track and optimize links and ads within your marketing campaigns.

The link tracking tool in ClickMagick is extensive, allowing you to track an entire sales funnel. It works with almost every advertising channel and the product even comes with advertising campaigns.

ClickMagic Homepage

Although it offers four different rotator modes and helps you track entire sales funnels using campaigns and rotators, as a newbie, it’s really hard to understand all its features and you need to require some tech skills.  

Clickmagick Key Features

  • Link clocking,
  • Automatic bot filtering,
  • Funnel tracking,
  • Split test.

Clickmagick Pricing 

This tool offers three plans, including:

  • Starter: $37/mo
  • Standard: $97/mo
  • Pro: $197/mo

3. ClickMeter: Tracking Clicks on a Website in Real-Time

It is another prominent website tracking software solution in the present digital market. Apart from marketing companies, it stands out since it has specific tools for publishers and marketers. The click-based link tracking feature can track the viewer’s location, browser type, language, IP, etc. Users may monitor and share the results of their links in real-time.

ClickMeter Homepage

Despite the fact that ClickMeter helps you get rid of bots and provides accurate reporting, you may find that your campaign is missing certain data points, so you need to upgrade your plan in order to gather the information.  

ClickMeter Key Features

  • Analytics and reporting,
  • Custom links,
  • Fraud detection,
  • Campaign management. 

ClickMeter Pricing

Although ClickMeter has no free plan, it has a 30-day money back guarantee that increases trust. It provides three plans, including:

  • Medium: $29/mo
  • Large: $99/mo
  • X-Large: $349/mo

4. Bitly: Click Tracking Tool for Companies 

This link tracker, formerly known as, continues to conquer the marketing industry with its benefits. Bitly is a website tracking tool that helps marketers to create short links to fuel digital marketing campaigns. It is designed for small or more significant companies with no limitations. And currently acts as a fantastic tool for monitoring the performance of links through analytics, among other things.

bitly homepage

According to their claim, you can customize the URLs; so, you can add or remove the characters that you think necessary. But there’s no way to edit links. 

Moreover, you can create up to 50 short links per month which is not enough for some users.   

Bitly Key Features

  • Audience insights,
  • Link analytics,
  • Branded short links,
  • URL creation. 

Bitly Pricing 

This tool has a free plan that includes 50 bitly links per month, and other plans, including:

  • Basic: $35/mo
  • Premium: $300/mo
  • Enterprise: Custom 

5. Significant Tool for Website Click Tracking

A few well-known marketers use as a secret weapon. It is regarded as one of the most significant link-tracking tools in the world. It allows you to track your links in real-time.

To grow your business, you may effortlessly target and retarget your traffic. That is to say, can help you with email marketing, affiliate marketing, CPA marketing, blogging, and more.

Click-org Homepage

Although it can be a good option for tracking all clicks and conversions online, it offers a lot of upsells and gives you too many choices that may overwhelm you. Key Features

  • Advanced link tracking
  • URL shortening and link cloaking,
  • Conversion tracking,
  • Social media marketing. Pricing

They promise to give your money back within 30-days, so you can choose your plans based on the needs of your business. Paid plans includes:

  • Basic: $7/mo
  • Pro: $23/mo
  • Plus: $39/mo
  • Extreme: $79/mo

6. Voluum: Click Tracking Tool for Optimizing Your Advertising

Voluum is a service that tracks URLs. People from many types of businesses have also utilized this software to track and optimize their advertising campaigns. This is, however, a website click tracker that may do a variety of tasks for a website. It optimizes and speeds up your website. You can also collaborate with your colleagues. As a result, numerous businesses and entrepreneurs use and promote Voluum to boost sales and revenue.

Voluum Homepage

The first thing that might discourage visitors is that this tool has no free plan. On top of that its pricing is too expensive which means only well-developed companies with an enormous budget can use it. 

Voluum Key Features

  • Promotional tools
  • Event tracking,
  • Push notification alerts,
  • Automatic campaign optimization. 

Voluum Pricing

Unfortunately, Voluum’s pricing can be expensive for startups. This tool offers three plans, including:

  • Start-up: $499/mo
  • Agency: $999/mo
  • Enterprise: $1999/mo

7. ClixTrac: Free Click Tracking Software Solution

It is a free website click tracking software. ClixTrac’s free plan is being used by many new businesses to track the number of views and clicks for their promotional banners and links. ClixTrac is extremely simple to use. You can start using it without even installing it. You don’t even have to set up any scripts or databases.

ClixTrac Homepage

On the downside, if you want to track your ads, ClixTrack can’t be a good option. Why? Because this tool only provides 100 clicks for 7 days, and when you use all the clicks provided for you in the span of seven days, the link will expire. 

ClixTrack Key Features

  • Banner ad tracking,
  • Link shortening,
  • Link management tools.

ClixTrac Pricing

It offers a free plan with unlimited banners and links. ClixTrac Premium pricing starts at $4.95. And its Professional plan starts at $9.95.

8. Improvely: Tool for Detailed Website Click Tracking

Many different types of website click tracker software have been developed all around the world. However, Improvely is one of the best link trackers. It assists you in a variety of ways that are useful to the site. Improvely helps you to spot abnormal click activity on your website instantly.

Improvely Homepage

It also keeps track of which traffic sources are working well and which ones are not. You can adjust the test rules even though it has an A/B test built-in.

However, you should know that there’s no documentation and video tutorial. So, as a novice user, you may be confused. 

Improvely Key Features

  • Action tracking,
  • Conversion tracking, 
  • Real-time campaign tracking,
  • A/B split test. 

Improvely Pricing

All plans come with a 14-day free trial. You can also cancel your plan any time. It offers four plans, including:

  • Freelancer: $29/mo
  • Startup: $79/mo
  • Small Agency: $149/mo
  • Large Agency: $299/mo

9. ClickGum: Free Click Tracking Software for Marketing

Today, ClickGum is one of the most popular free affiliate link tracking software solutions. It improves the speed and profitability of your website. In addition, It aids in marketing, affiliate marketing, and so on. 

You can utilize this tool for free. However, you will not be able to use all of the tool’s features in the free version. 

ClickGum Homepage

With all the features it provides, it would have been better if this tool provided services in languages other than English as well. 

ClickGum Key Features

  • Tracking tools,
  • Block click fraud,
  • Optimize marketing, 
  • A/B split test. 

ClickGum Pricing

Although they promise to provide you with a full refund within 30-day,  you can use their free plan which gives you 3k monthly clicks, unlimited links, unlimited rotators, and unlimited custom domains. Other paid plans are as follows:

  • Manager: $9/mo
  • Executive: $29/mo
  • Enterprise: $49/mo

10. AdsBridge: Click Tracking Software for Your Campaigns

AdsBrige is among the best affiliate website click tracking software programs. Their worldwide coverage is among top-tier companies right now.

So, traffic can quickly travel through the shortest route. Moreover, AdsBridge has global coverage. They cover more than 160 countries.

AdsBridge Homepage

But you need to know that there are limits on visits per month. And you’re not allowed to return or get refunds for services you have purchased.    

AdsBridge Key Features

  • Conversion tracking,
  • Split testing,
  • Landing page builder,
  • Ad tracking. 

AdsBridge Pricing

You have a 14-day trial with 50,000 visits limit. There are six plans provided by AdsBridge:

  • Starter: $29/mo
  • Professional: $89/mo
  • Advanced: $199/mo
  • Business: $379/mo
  • Agency: $499/mo
  • Enterprise: $799/mo

11. TinyURL: URL Shortener with Website Click Tracking Abilities

TinyURL is a free click tracking software service that enables you to shorten your URLs and get various information about users’ interactions with the link. The information provided by this click tracking tool includes the number of clicks, unique visitors, referrers, traffic by region, and so on. 

TinyURL Homepage

If you are in search of a free link shortening tool, TinyURL is an excellent option, though it only provides limited features and you need to upgrade your plan in order to get features like tagging capabilities and detailed analytics.

TinyURL Key Features

  • Activity dashboard, 
  • Click tracking,
  • URL shortener,
  • Website analytics. 

TinyURL Pricing

Besides it free plan, it offers two other plans:

  • Pro: Starting at $12.99/mo
  • Bulk 100k: Starting at $129.00/mo  

12. Fathom: A Tool for Website Analytics

This is a new website analytics solution that provides unsampled reporting and offers reporting, such as event tracking, content interactions, campaign tracking, goal tracking, and roll-up reporting.  Fathom uses a data encryption method. So it’s cookieless and its tracking script captures several data points regarding each visit instead of cookies. 

Unfortunately, this tool lacks integration with Google Search Console, Google Ads, Google Analytics. Although it allows you to add unlimited users, goals, segments, and 50 websites, you can only track 6 metrics.

Fathom Key Features

  • KPI analysis,
  • Report editor,
  • Business roadmap,
  • Trend analysis. 

Fathom Pricing 

Its pricing is based on the number of companies you connect to Fathom. It has no free plan, but you can try it for 14 days for free. Other paid plans, including:

  • Starter: $48/mo, one company included 
  • Silver: $250/mo, ten companies included
  • Gold: $360/mo, twenty five companies included
  • Platinum: $650/mo, fifty companies included

13. RedTrack: The Best Ad Tracking Tool

RedTrack is an ad tracking tool that was founded in 2015. This tool provides you with affiliate & performance campaign tracking and analytics. So, it can help you automate your ads tracking and set rules in order to get notified if the benchmark KPI isn’t met.

It might be beneficial to consider that certain plans include features which are not necessary at this point. And team sharing is only available on their two most costly plans.

RedTrack Key Features

  • Custom dashboards,
  • Autoscale,
  • AI-smartlinks,
  • LP pixel.

RedTrack Pricing

Its pricing is a bit more expensive than other solutions on the market. It offers two kinds of plans, namely Affiliate and Advertiser.The affiliate plan offers:

  • Solo: From $124/mo 
  • Team: From $208/mo 
  • Enterprise: From $628/mo

The advertise plan is as it follows:

  • Grow: From $124/mo
  • Scale: From $249/mo
  • Prevail: From $624/mo

FAQs on Website Click Tracking Tools

So far, we’ve discussed the great 13 tools to help you understand why users come to your website and how they behave by analyzing their experience. Now, we want to answer some of your frequently asked questions.  

Q1: How Do I Track Clicks on a Website?

Tracking clicks on a website is an essential part of understanding the performance of a website. It can help identify areas for improvement and provide insights into user behavior. Fortunately, we’ve covered several easy-to-use tracking tools that can help you monitor your web traffic, and track clicks with ease.

By using these powerful tools, you will be able to gain insight into your users’ behavior akin to analyzing footfall in a store – quickly gaining clarity into areas where improvements can be made or opportunities may exist.

Q2: What Is Click Tracking in SEO?

This is an important concept in search engine optimization (SEO). It is a process that allows digital marketers to measure the effectiveness of their SEO campaigns. By monitoring website clicks, digital marketers can gain insight into various aspects of their SEO efforts, including which keywords are driving the most traffic and where visitors are coming from.

The click tracking process begins with setting up a tracking code on the website. This code records each time someone visits the site and provides information on what has been clicked during their visit. 

The data collected can help businesses identify which pages are receiving the most clicks, as well as any patterns or trends in visitor behavior. Additionally, businesses can use this data to adjust their keyword strategies or even create new content to better meet customer needs. With click tracking, digital marketers have access to valuable insights about how visitors interact with their website and how they respond to specific marketing efforts.  


Nowadays, there are multiple choices for each one of our needs. You are not constricted with one brand, and it gives you much more power in your decision. It also makes things more complicated. Here, we tried to simplify this process and introduce the top 11 website click tracking tools in the market. We hope it makes your decision-making much easier.
Among the website click tracking software introduced in this article, we strongly recommend WatchThemLive. Sign up now and see what’s next!

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