Top 11 Website Click Tracker Tools in 2022

Top Website Click Tracking Tools

As a marketer, it is vital to know if your efforts are actually paying back and raising your return on investment (ROI.) This is where the click tracking process and click tracker tools come into play. 

Click tracking will give you insight into which one of your website elements, pieces of content, or advertisements is getting more clicks so that you can increase your chances for better conversion rates. They also help you understand the weaknesses and strengths of your marketing campaigns. 

It is usual for head managers to ask for detailed information and specific returns for their expenses. Website click tracking tools will give you these answers besides lots of other benefits. 

Here in this article, we will discuss how these tools work and how they benefit your business. Then, we’ll make a list of the best website click tracking tools accessible on the market right now.

So, let’s begin our journey with some definitions.

Note: One of the best and most cost-effective click tracking tools is WatchThemLive. Keep reading to learn more.

How Do Website Click Tracking Tools Work?

There are three methods for using a click tracking tool:

  • Email tracking
  • Link tracking
  • UX click tracking

Each one of these has its unique usage and benefits. For example, email click tracking will provide information about how many people have opened your mail and where they clicked. UX click tracking will gather data about how your UX design is performing, such as which part of your website is more interactive or where your website conversion points are.

However, the way link tracking works is a bit different. Website click tracking works by replacing the link in the body of a message with a link to your own portal, redirecting the user to the final destination.

For instance, If you paste a link like “,” a new unique link will be created for you. When a customer clicks on this link, the click tracker will increment by one. After this process, the customers will be redirected to the original destination without knowing what has happened in the background.

This process will help us to count the clicks and where they come from.

Website Click Tracking Tools: How Do They Benefit Your Business?

You must assess how everything works to ensure that your marketing activities are productive and yield a great return on investment. Website click tracking tools help you see the direct impact of marketing efforts such as ad campaigns on your company’s growth. Instead of sifting through mountains of data to figure out where your visitors are coming from, you can use click tracking to do it quickly. You can observe which links your visitors are clicking and where they are coming from and calculate your conversion rates with click tracking tools.

As shown in the picture, all big tech companies use tracking tools to analyze customers’ behavior and make better decisions. So, why shouldn’t you get the advantage of this technology?

Top 11 Website Click Tracking Tools

Here we are going to list the best website tracking tools in the market. Since there are many click tracking software solutions, we try to apply strict conditions to our list. So, you will find out about the very best in the market.  

These are our top 11 website click tracking tools for your business:

1. WatchThemLive; the Best Choice for Tracking Clicks on a Website

watchthemlive homepage
  • Free trial: ✅
  • Pricing: Free; paid plans start at $39/month.

There are two ways WatchThemLive will help you in click-tracking.

1.1. Heatmaps

One of our great features is the heatmap service. This tool will let you know which parts of your website have attracted more attention or have issues interacting with customers.
Heatmaps visualize the density of clicks in different sections of a page. This is the easiest and most comprehensive way of studying the efficiency of a page’s design. With heatmaps, tracking clicks on a website and analyzing it is extremely effortless and inexpensive.

WatchThemLive heatmaps

1.2. Goal-Tracking

Goal-tracking can do so much, and being a website click tracking tool is just a fraction of its abilities. Using WatchThemLive’s goal tracking feature, you can focus on the number of clicks of a certain button, anchor, etc.

For example, you can use goal-tracking to count the number of clicks a link to one of your landing pages has received. Goal-tracking makes evaluating the effectiveness of your campaigns so much easier. Take a look at this short clip to see how the goal-tracking feature works.

WatchThemLive’s coverage of both heatmaps and goal-tracking features makes it the best click tracking software solution out there. 

WatchThemLive provides a FREE plan that offers more than most other paid plans in the market. 

We will cover all your needs, from website tracking tools to other beneficial services such as session replay and heatmapping.

If you are interested, sign up and snag our free plan now!


2. ClickMagick; an Extensive Click Tracking Software Solution

ClickMagic Homepage
  • Free trial: ✅
  • Pricing: Free; paid plans start at $37/month.

Take any list of the best website tracking tools, and ClickMagick is almost guaranteed to be in the top three. It’s a comprehensive platform that allows you to track and optimize all of your marketing models at once.

The link tracking tool in ClickMagick is extensive, allowing you to track an entire sales funnel. It works with almost every advertising channel and the product even also comes with advertising campaigns.

3. ClickMeter; Tracking Clicks on a Website in Real-Time

ClickMeter Homepage
  • Free trial: ❌
  • Pricing: Starts at $19/month.

ClickMeter is another prominent website tracking software solution in the present digital market. Apart from marketing companies, it stands out since it has specific tools for publishers and marketers.

The click-based link tracking feature can track the viewer’s location. Users may monitor and share the results of their links in real-time.

4. Bitly; a Click Tracking Tool for Companies of Any Size

bitly homepage
  • Free trial: ✅
  • Pricing: Free; paid plans start at $35/month.

This link tracker, formerly known as, continues to conquer the marketing industry with its benefits. Bitly is a website tracking tool that helps marketers to create short links to fuel digital marketing campaigns. It is designed for small or more significant companies with no limitations. Bitly currently acts as a fantastic tool for monitoring the performance of links through analytics, among other things.

5.; a Significant Tool for Website Click Tracking

Click-org Homepage
  • Free trial: ❌
  • Pricing: Starts at $9/month.

A few well-known marketers use as a secret weapon. It is regarded as one of the most significant link-tracking tools in the world. It allows you to track your links in real-time.

To grow your business, you may effortlessly target and retarget your traffic. That is to say, can help you with email marketing, affiliate marketing, CPA marketing, blogging, and more.

6. Voluum; a Click Tracking Tool for Optimizing Your Advertising

Voluum Homepage
  • Free demo: ✅
  • Pricing: Starts at $89/month.

Voluum is a service that tracks URLs. People from many types of businesses have also utilized this software to track and optimize their advertising campaigns. This is, however, a website click tracker that may do a variety of tasks for a website. It optimizes and speeds up your website. You can also collaborate with your colleagues. As a result, numerous businesses and entrepreneurs use and promote Voluum to boost sales and revenue.

7. ClixTrac; a Free Click Tracking Software Solution

ClixTrac Homepage
  • Pricing: free

ClixTrac is a free website click tracking software program. ClixTrac’s free plan is being used by many new businesses to track the number of views and clicks for their promotional banners and links. ClixTrac is extremely simple to use. You can start using it without even installing it. You don’t even have to set up any scripts or databases.

8. Improvely; a Tool for Detailed Website Click Tracking

Improvely Homepage
  • Free trial: ✅
  • Pricing: Starts at $29/month.

Many different types of website click tracker software have been developed all around the world. However, Improvely is one of the best link trackers. It assists you in a variety of ways that are useful to the site. Improvely helps you to spot abnormal click activity on your website instantly.

It also keeps track of which traffic sources are working well and which ones are not. You can adjust the test rules even though it has an A/B test built-in.

9. ClickGum, Free Click Tracking Software for Marketing

ClickGum Homepage
  • Free trial: ✅ 
  • Pricing: Free; paid plans start at $9/month.

Today, ClickGum is one of the most popular free affiliate link tracking software solutions. It improves the speed and profitability of your website. In addition, It aids in marketing, affiliate marketing, and so on. 

You can utilize this tool for free. However, you will not be able to use all of the tool’s features in the free version.

10. AdsBrige; Click Tracking Software for Your Campaigns

AdsBridge Homepage
  • Free trial: ✅
  • Pricing: Starts at $29/month.

AdsBrige is among the best affiliate website click tracking software programs. Their worldwide coverage is among top-tier companies right now.

So, traffic can quickly travel through the shortest route. Moreover, AdsBridge has global coverage. They cover more than 160 countries.

11. TinyURL; a URL Shortner with Website Click Tracking Abilities

TinyURL Homepage
  • Free trial: ✅
  • Pricing: Free; paid plans start at $12.99/month.

TinyURL is a free click tracking software service that enables you to shorten your URLs and get various information about users’ interactions with the link. The information provided by this click tracking tool includes the number of clicks, unique visitors, referrers, traffic by region, and so on.


Nowadays, there are multiple choices for each one of our needs. You are not constricted with one brand, and it gives you much more power in your decision. It also makes things more complicated. Here, we tried to simplify this process and introduce the top 11 website click tracking tools in the market. We hope it makes your decision-making much easier.
Among the website click tracking software introduced in this article, we strongly recommend WatchThemLive. Sign up now and see what’s next!

Abtin Bahramian is a game programmer who now concentrates on the web content area. Abtin loves to write beautiful content about digital marketing strategies. But, while not writing, he is probably learning some other languages, playing guitar, having fun with his friends, or most likely making video games.
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