How to Track User Activity on a Website [Tools & Examples]

track user activity on a website

Have you ever considered the opportunity to know about your visitors’ and customers’ behavior? By knowing your customers, you are able to optimize different aspects of your business according to them. This will lead to higher conversion and more sales. And these are possible if you track user activity on your website. 

Here in this article, we will go through the explanation of user tracking and how to track user activity on your website. Afterward, it’s time to introduce you to the best tool on the market that can help you out in this process. By reading this article, you will be ready to use this method and decently boost your business. So, let’s start.

How Does Website User Tracking Work?

If you need to track user activity on a website, cookies are essential. So, what exactly are cookies? Cookies are just like footprints. When you enter a website, these cookies will gather every detail of your visit, such as your browser, time, clicks, etc. 

User tracking uses this technology to gather information about customers. Websites need to install third-party cookies and ask visitors if they agree with their information to be stored or not. This is important because it can lead to significant legal issues if the customers aren’t informed before storing their data. 

Research by arxiv.org shows us that 99% of cookies on the net are used precisely for user tracking purposes. This indicates the importance of this matter and how big a deal it is in today’s marketing era. 

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Best User Tracking Software for Your Business

Now that you know how to track user activity on a website, it’s time to introduce you to one of the best user tracking software on the market. These platforms help you in the process of gathering information and analyzing them.

WatchThemLive user tracking software is our choice for you. This platform includes every feature that a great user tracking software needs. The main features that can be mentioned are session replays, heatmaps, analytics, user tracking, and goal tracking. 

All you need to do to use all these great features are:

  1. Sign up free and confirm your email address.
  2. Add your Website to the dashboard.
  3. Add the tracking code to your website.
  4. Start tracking user web activity.

Why Should You Track User Activity on a Website?

There are lots of reasons to track user activity on a website. However, the most important one is that you will get the insight you need about your customers and make decisions according to that by using this method.

Here are some of the reasons you should track user activity on your website:

1. Performance

Many website functionalities will not operate without tracking. For example, websites that need to keep customers logged in while they go through pages or e-commerce websites that need to save the shopping cart items when the user refreshes the page must use cookies and track user activity on your website.

Without tracking, many functions would not work Consider when you’re watching videos on YouTube, and the algorithm suggests videos to watch next. This function works because YouTube remembers what you’ve watched before and utilizes that information to recommend more videos you might enjoy.

2. Advertising

Targeted advertising is a well-known usage to track user activity on a website.

Retargeting is a common procedure. This is when a website tracks the websites you visit and then shows you ads based on that information. This is why you often see advertisements that are related to activities you have done recently.

Advertisements are also displayed based on information gathered about your search history, location, interests, and the time of day you visit a website.

3. Analytics

Using data that has been gathered this way for analytics purposes is common nowadays.

Websites commonly use analytics software to gather information about their visitors. The information includes the visitors’ demographics and how they use the site. For instance, it contains how visitors get to the site and how many pages they browse.

This data can assist website owners in making business decisions and optimizing their site based on how users interact with it.

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What Are The Examples of User Tracking?

There are several types of user behavior that can be tracked and analyzed to give you the information you need:

1. Content Performance

Content can be measured by popularity, the number of shares, engagement, etc. You can use user tracking software to filter and track the most popular pages. Or find out which one of them are getting repeated visits and which content has the most bounces and exits. These can help to optimize the content on your website.

2. Engagement

Not every visit results in a sale.

Before your customers complete any purchase, they will go through some steps, and they can face problems throughout the funnel.

You must guide and support your website visitors by engaging them and assisting them at each step. Live chats and chatbots are standard solutions for this matter and you need to track user activity to help you with this matter.

3. User Experience

User experience (UX) is one of the most important and broadest categories in user behavior.

It requires a specific team that monitors every experience your customers have and solve their problems in a short time. Some of the factors that tracking them help you  analyze your customers’ experience are:

  • Clicks and mouse movement
  • Scroll depth
  • User journey through your website
  • Website speed

Conclusion

Now that you know the basics and foundations of user tracking, you can see the importance of tracking user activity on a website. You have the chance to use this technology and benefit your business a lot. However,  make sure to use the tools on the market, such as WatchThemLive that help you with your journey. 

Abtin
Abtin
Abtin Bahramian is a game programmer who now concentrates on the web content area. Abtin loves to write beautiful content about digital marketing strategies. But, while not writing, he is probably learning some other languages, playing guitar, having fun with his friends, or most likely making video games.
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