Conversion Rate

“Conversion Rate”(also known as “CVR”) is the number of website visitors that complete a desired action (a conversion) out of the total number of users. Here you’ll find all you need to know about website conversion rate.

Micro Conversion vs. Macro Conversion: Definition, Difference, & Examples

Most business owners spend a lot of time developing their websites in order to attract more visitors. Their websites should be performing perfectly; otherwise, not only will they lose their returning users, but also lose the new ones. To improve the performance of your website, you can focus on conversion rate optimization (CRO). In this …

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How to Easily Measure Goal Conversion Rate in Google Analytics?

To determine your next business steps, you need to set goals. Goals guide you in the right direction and give you a purpose to seek. These goals include sign-ups, purchases, downloading your ebook, sharing your post on social media, adding items to shopping carts, etc. Google Analytics allows you to set goals and track them, …

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5 Necessary Skills to Become a Real Conversion Rate Optimization Expert

Your conversion rate optimizer may find a leak in your funnel and decide to fix it. This process takes a long time, and it may not work as you expected. It is not easy to recognize what the problem is and what your next step should be. So, as a CRO specialist, you may ask …

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Conversion Rate vs. Click-Through Rate: Which One Is More Important?

Digital marketers are constantly wandering about what e-commerce metrics they should be measuring. These metrics enable you to ensure the success of your marketing efforts. The more you pay attention to them, the better you can establish a foothold in your business. Two of these important metrics are click-through rate and conversion rate.  Which one …

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What Can Help CRO Experts Analyze Their CRO Best Practices?

One of the smart ways to stay up to date with CRO best practices is to follow the experts in this field. These experts work with or own successful companies to create content and digital marketing strategies, drive traffic، and boost conversions.  This article introduces the best CRO experts that you can follow on social …

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7 Key Reasons Why Conversion Rate Optimization Is Important

Conversion rate optimization boosts the percentage of visitors to a website that converts into customers, or more generally, visitors that take any desired action on a web page. Sometimes businesses ignore conversion rate optimization and focus on increasing the traffic. However, that’s not always the solution to more revenue, and it can be more expensive.  …

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Is Your Conversion Rate Low? 5 Reasons Why

If your website looks perfect, but you are not getting results, there might be a problem with your conversion rate optimization strategies. Conversion rate is one of the most vital digital marketing metrics. But why is the conversion rate so significant? Your conversion rate is the percentage of visitors that land on your website and …

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CRO and UX: Does Improving User Experience Lead to More Conversions?

Even if you’re new to online business, you must have heard these two terms: user experience (UX) and CRO (conversion rate optimization.) And if you are a little bit more familiar with these terms, you might wonder how these two can be the main focus of an article simultaneously? Well, UX and CRO are way …

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CRO and UX

CRO For Mobile: Increase Your Site’s Conversions For Mobile Traffic

Nearly half of us prefer to go shopping in person, but everything is changed since the WHO announced the COVID-19 Coronavirus as a pandemic on March 11, 2020. During the COVID-19 pandemic, most people were terrified and preferred to stay home. The situation allowed them to do online shopping anywhere, anytime, without ever leaving their …

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