9 Best Free Website Optimization Tools for Startups in 2022

cheap website optimization tools

For long-term success, it is essential to optimize your website continuously. One of the best strategies to attract visitors and increase conversions is constantly changing your website as your customers are changing. Therefore, website optimization tools can be a great help to achieve this goal.

Consider it taking your website to the next level: you’ve already put in the effort to create a website; now it’s time to optimize what you’ve got to stay ahead of the competition and achieve iterative growth. This can be done by multiple methods, such as website tracking, analyzing your customers’ behavior, etc. 

There is lots of room for improvement that website owners, web designers, or web developers can carry out by optimizing their websites. This includes every aspect of the website, such as the site’s speed, architecture, and conversion rate. It’s practically impossible to achieve this level of optimization without using tools.  

Now that we have a wider view of the subject let’s dive into it for more details. 

Note: Looking for a cost-effective solution to optimize your website to meet your visitors’ needs? Sign up for WatchThemLive for FREE and get started.

What Is Website Optimization?

The process of improving your user experience (UX), accessibility, and search performance and making modifications to enhance traffic or conversions is known as website optimization. 

There are multiple types of website optimization tools that can be used. Search engine optimization (SEO), conversion rate optimization (CRO), page performance enhancement, and other tools and tactics are used to optimize a website. Of course, you need to track some website performance metrics to measure all of these aspects at the same time. 

Why Is It Important to Use Website Optimization Tools?

You already know what website optimization tools are and how they may assist you in improving various aspects of your website’s performance. You will gain useful insights by using them. Here are some examples of how website optimization tools might help your website:

  • Increasing your website speed
  • Improving your SEO copy’s quality
  • Optimizing images and your content
  • Enhancing the customer experience
  • Allowing usability tests to be used to experiment with interface improvements

Your efforts, however, should not stop here. After you’ve optimized your website once, you’ll need to stay competitive and engage with your audience regularly. Due to the frequent updates to search ranking algorithms, you will always have competitors who may outrank you based on their keywords or best-performing content. This is why you should keep optimizing your web pages.

9 Best Website Optimization Tools for Startups

As a startup company, you must use tools that fulfill your needs and suit your budget. Here we will introduce some of the best tools for startups so you can choose between them according to your desires.

1. WatchThemLive – The Best Website Optimization Software

WatchThemLive analytics is a multi-purpose tool that can collect vital user data. The page optimization service provided by WatchThemLive is one of the services we focus on here. This service will give you all the information you need about your users’ actions. You’ll be able to see what they do while on your website with session recordings and figure out where your website’s flaws are. As a result, you can make informed decisions and reduce your user drop-off rate.

Example of session replay


  • Goal conversion tracking
  • Easy to understand insights via its web analytics feature
  • Heatmapping tool
  • Page optimization features 
  • Easy to use interface


  • Free plan: ✅
  • You can see the pricing for all of the paid packages here.

WatchThemLive is the right solution if you need a great service to optimize your website and increase your conversion rate at the lowest price. You can sign up here and make a significant improvement to your website.

2. Optimizely – One of the Best Web Optimization Software

Optimizely is one of the world’s most popular digital experience platforms, allowing you to test different aspects of your pages to improve conversions. This is a critical component of improving your revenue, and companies like IBM and Salesforce use this platform. You can double or even triple your revenue from the same amount of visitors by raising the conversion rate of your sales pages. They provide various tools for your website optimization, such as A/B testing.


  • You don’t need developers to run tests. 
  • You can run tests within 5 minutes 


  • They change their pricing constantly.
  • Redirect tests are hard to set up.
  • It’s not really reliable for making changes to a test that’s already running. 


  • You can try their Welcome package for free.
  • For premium packages, you have to request pricing from their site. 
Optimizely homepage

3. SmallBizSEO – A Multiuse Web Page Optimization Tool

SmallBizSEO is more than just a website optimizer software. It offers a collection of tools that you can use. One of the most common complaints among SEO specialists is that they use too many tools and must export and import data between them. SmallBizSEO completely solves this problem. 

You can streamline your marketing activities and optimize your website by using every tool you need in one platform. 


  • You have to contact their team for pricing. 
SmallBizSEO homepage

4. Screaming Frog – A Web Auditing Website Optimizer Software

Screaming Frog is a standard website optimization tool that contains many features despite its odd name. The Screaming Frog SEO Spider is a desktop website auditing tool that can detect broken links, evaluate page titles, extract data, and create XML sitemaps.


  • It integrates with Google Analytics and Google Search Console.
  • You can easily export the data.
  • It quickly crawls websites. 


  • It constantly updates itself and you have to wait for it to finish before you can use it again.
  • It doesn’t include API.
  • It doesn’t run in the cloud.


  • Free plan: ✅
  • Paid plan costs $185 per year. 
Screaming frog homepage

5. GTmetrix – A Speed Tester Web Page Optimization Software

GTmetrix  is web page optimization software that shows you how well your site operates, why it’s slow, and where you can improve it. You can test your pages considering a variety of factors, including what regions your customers are from, their browsers, and also connection speeds. GTmetrix reports break down your page’s performance. Lighthouse metrics, audits, and numerous analysis options are all included in their reports. This can help you a lot in your decision-making.


  • Speed test results are very detailed. 
  • It has a detailed analysis report.


  • With the free plan, you can only test the desktop version of Chrome, and if you want to see reports for other devices, you have to buy the paid plan. 


  • Free plan: ✅
  • Paid plans start from $13 per month.
GTmetrix homepage

6. Ahrefs – One of the Best SEO Website Optimization Services

Ahrefs is a site optimization tool that provides fantastic on-page tools. Even if your website runs JavaScript, their site audit will go over your website for over 100 of the most frequent SEO mistakes and present a list of fixes that you can implement.

While it may not be as powerful as dedicated on-page tools, they have many users that use their tools for optimization, making it an obvious choice for simple and rapid optimization.


  • Unlike most of the other tools that only perform keyword research for Google, ahrefs allows you to do this for several search engines such as YouYube, Amazon, Bing, etc.
  • It almost provides all the tools you need for SEO, such as backlink analysis, site auditing, and keyword research.
  • You can find broken internal and external links. 


  • It doesn’t support mobile devices.
  • It has a smaller link index compared to its competitors. 


  • Free trial: ✅
  • Paid plans start from $99 per month.
Ahrefs homepage

7. Moz – An On-Page Site Optimization Tool

Moz, undoubtedly one of the most well-known names in the digital marketing world, provides a fantastic on-page tool called page optimization. If you have a Moz Pro subscription, you can use this feature through MozBar, their toolbar, which allows you to analyze pages right away without having to log in and copy the URL. They also provide other tools such as content analysis that will check your content for SEO mistakes. 


  • It has excellent site crawling tools.
  • It supports SERP analysis.
  • It tracks the crucial website and SEO metrics.


  • It doesn’t have a mobile app.
  • Its UI is not as intuitive as competitors’.


  • Free trial: ✅
  • Paid plans start from $99 per month.
Moz homepage

8. Google Search Console (GSC) – One of the Free Website Optimization Tools

Google Search Console or GSC, is one of the free website optimization services that allows businesses to analyze their website’s performance. With GSC, you can understand the amount of your traffic, keyword impression, CTR, and measure SEO performance. To use GSC, you should simply sign in with your Google account, add your website to the tool and verify site ownership by installing an HTML code. 


  • Since GSC gathers data directly from Google, the information it gives you is more accurate compared to other SEO tools.
  • It easily identifies your website’s issues. 
  • It’s easy to track your website’s links and growth using this tool. 


  • Submitting an HTML sitemap is impossible. 
  • Sometimes the average position report is not accurate. 


It is Free.

Google Search Console homepage

9. Yoast SEO – A WordPress Plugin Website Optimizer Software 

Yoast SEO is a handy web optimization and WordPress plugin that helps you understand if you’re covering all of the SEO principles while publishing a blog post. Yoast SEO gives you a readability score that tells you if your article is easy to read or not. It also provides an in-depth analysis of your posts’ performance. 

For example, it tells you if you’re using enough of your main keyword to get ranked on Google. It also checks your article, paragraphs, sentences, meta description length,  title width, and if you’re using internal or external links, and more. To use Yoast SEO, you should install the plugin on your website and activate it. 


  • It is a user-friendly tool.
  • It also works as an SEO proofreader. 


  • Yoast doesn’t consider search intent. Sometimes it only scores you for the exact keywords and not its variations. 
  • More tutorials are needed. 


  • Yoast SEO is free.
  • Yoast premium: Pricing is not available. 
Yoast SEO homeoage


As a startup, it is your responsibility to ensure that your clients have the greatest website experience. You should ensure that any site you design is optimized for SEO, page speed, site architecture, and conversion rates. Here in this article, we went through some of the best websites for this matter. You must consider your needs and choose one of them for the time being. 

Any business needs an analytics tool like WatchThemLive to help them understand users’ interactions with their website. Sign up and snag your FREE plan now.

Abtin Bahramian is a game programmer who now concentrates on the web content area. Abtin loves to write beautiful content about digital marketing strategies. But, while not writing, he is probably learning some other languages, playing guitar, having fun with his friends, or most likely making video games.
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