Micro conversion vs macro conversion explained with a three-question test, examples by business type, GA4 tracking tips and a worked funnel example.
Conversion Rate Optimization
Conversion Rate Optimization (also known as “CRO“) is the process of implementing strategies to increase the number of users who complete the conversion goal on your website. Here you’ll find good topics about Conversion Rate Optimization.
CRO skills explained: a self-rating scorecard of analytics, testing, research and communication skills, plus a six-month plan to build them.
16 CRO best practices organized into a research, prioritize, test and learn loop, plus tactics to test first, myths to avoid and a pre-launch checklist.
Learn 9 CRO personalization strategies, from traffic source and device to behavior triggers, plus how to measure lift with holdouts and handle privacy.
15 mobile conversion rate optimization tips: faster pages, thumb-friendly design, short forms, easy payment and tests, with tables and benchmarks.
Run a CRO audit in 10 steps: verify analytics, study funnels and forms, add recordings and surveys, then prioritize tests. Free checklist table included.
Learn how to use analytics for CRO: set goals and KPIs, then use 7 GA4 views to find leaks by device, source, funnel step and landing page.
Use this conversion rate optimization checklist for 2026: home page, landing pages, navigation, product pages, checkout and follow-up, with data.
Prepare for CRO testing: goals to measure, 5 preparations, how to check sample size and how to build a prioritized CRO roadmap for your tests.
Explore the 10 conversion rate optimization trends for 2026, from AI and personalization to speed, trust and checkout, and how to test each one.
