A good user experience is an important factor for your business success and usability testing is the key to achieving that. Nowadays, it’s hard to compete with your rivals without having loyal customers who are satisfied with your brand. However, you are lucky, because there are multiple usability testing tools that can help you in this process. They can help you to find out how to analyze your customers’ behaviors and make decisions according to them.
In this blog post, our main purpose is to provide you with the best usability testing tools in the market. Therefore, you will be able to use them according to your needs and benefit from them. If you want to make a great impact on your customers and make them happy stay with us till the end. So, let’s not waste time and dive into it.
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What Does Usability Testing Mean?
Usability testing is a method of making sure that a product or service works exactly the way it should.
Let’s clear things up a little more. You have worked so hard and made service to help your users on a subject, but how do you know that your service works the way you expect it to? This is the exact question that usability testing will answer. By using usability testing tools you will be sure that everything is going according to plan. If you are completely new to this matter, you should check out our article about how to run usability testing.
To fully understand the importance of usability testing tools, let’s look at an article about how much revenue you can get with a good user experience. According to this article, in some cases, there is 41% room to grow just by changing the UX design. This is a huge number and will grow if nothing is done about it.
Top 5 Free Usability Testing Tools for 2022
We hope that by now you have understood the importance of usability testing tools for your business. Now, let’s take a look at some of the best free user testing tools on the market.
WatchThemLive is a user testing software and it’s the best answer to your needs. This platform provides you with lots of features. You can see your website heatmap or gather detailed data about your customers. But here we want to talk about the session replay service. This service works exactly as you guess. It will record every movement of users when they are on your website. This will give you a complete database of your visitors’ behavior. Therefore, you can take decisions with detailed insight. Another fact about WatchThemLiv is its user-friendly dashboard. Everything is in the right place and easy to find and work with.
Don’t forget to give this platform a try. It’s free and can make your life much much easier. Sign up here to get all these perfect features for your business.
FiveSecondTest is the ultimate low-cost usability testing tool. Each test takes five seconds to complete and is designed to capture a visitor’s first impression of a website. The procedure is straightforward and consists of only three steps:
- With a simple query about the design or functionality, upload a screenshot or page mock-up.
- Before answering the question, each tester has five seconds to look at your page.
- The responses are compiled by UsabilityHub.
This five-second method may seem weird at first sight. However, this method will cause the users to give their first impression and it is the most important thing in the testing process.
Qualaroo urges your users to respond in real-time to specific questions and surveys that you have prepared before. These surveys must address your main concerns and features to get the right answers. This will help you to expand your database and make your changes according to them. There are lots of options and settings to choose from, including:
- Exit surveys which are used to figure out why visitors don’t convert and the reason they leave your website without taking any actions.
- Skip logic which is a type of logic that analyzes a visitor’s response before sending them a personalized follow-up question.
- Other technologies like Salesforce and Marketo that can be integrated with.
UsabilityHub is one of the usability testing tools that allow you to gather information and do a great study on your product. This platform is well-known for the wide range of tests it can perform. You can perform surveys, preference tests, five-second tests, and many other types of tests just in a little time. The interesting part is their offer for over 170,000 testers. It can help you if you lack the resources for this matter.
However, there are a few cons that must be mentioned in this case.
First, you should be aware that the tutorial section is not the way it should be. At first, it’s a little difficult to grasp how it works and you will probably have a difficult time starting with it.
Second, it lacks a video/audio recording and rapid feedback feature. In some cases, this feature can drive more information than other methods like surveys and direct questions.
TryMyUI is one of the usability testing tools that can help you with recording videos from users while working with your website UI. It has many of the same basic capabilities as other user testing programs, such as impression testing, written questionnaires, demographic curation, and so on. By the way, their reporting feature allows you to perform more detailed activities on your data, such as highlighting reels, giving comments on videos, and much more.
There is no overkill when it comes to the matter of user experience. You should do anything to give your customers the best experience with your services or products, and the key to having a good user experience is usability testing.
In this article, we discussed some of the best usability testing tools that exist in the market. Each one of these five choices has their strengths. However, our first recommendation is WatchThemLive and that is mainly because of its peerless free plan and its ease of use. Make sure to give it a try by signing up here.