The field of digital experience is littered with comparable phrases. You can expect 100 distinct replies if you ask 100 people to define digital experience and all of them can be right in certain situations. Which one of them is correct, though? To illustrate, there is a strong relationship between digital experience and customer experience. …
A landing page, like an elevator pitch, provides a brief overview of your company, its products or services, and the problems it can solve. Landing pages, like the rest of your website’s pages, have the same purpose in mind: to convert visitors into customers. These factors make landing page checklist testing of critical importance. A …
8 Worst Mistakes Landing Page Testing Rookies Make Read More »
We are living in an era where data and information play a big role in upcoming events. It is safe to say that whoever has access to data controls the area of that data. Therefore, in e-commerce and any other business it is vital to lookup website traffic. That’s because it gives them the data …
There are many website analysis metrics, and most marketers focus on landing page metrics such as the bounce rate. But what about the exit rate? Does it have any benefits for our website to be studied more precisely? Can we find out any information about our customers’ behavior from it? These questions must be answered …
What Is Exit Rate and How to Reduce It to Maximize Revenue? Read More »
Imagine you’ve invested a lot in your SEO to get more organic visitors to your website. Everything is going well; your traffic increases as visitors visit your website. But they leave without taking any meaningful action. Something is not working well here, right? This is where conversion rate optimization marketing shines. You need to apply …
Having a perfect mobile website design is essential for making the mobile user experience great. As it is right now, over %80 of internet users have access to mobile or other different devices other than a usual desktop monitor. So, this will make it urgent for your business to redesign your website in a way …
Website Redesign: Top 7 Tips for the Best Mobile User Experience Read More »
Tracking sales funnel metrics is essential as it enables you to identify the leaks in your funnel. Therefore, you’ll be able to optimize your sales funnel more effectively and improve your marketing strategies to boost conversions. First, however, you need to know which marketing funnel metrics to focus on for the best results. This blog …
Funnel Metrics: What Is Their Importance in Marketing? Read More »
In brief, user onboarding is a stage early on the user journey map that users will go through. It could be the reason that a user becomes an active customer or abandons the product and uses an alternative. And, as users have many options, they can easily find an alternative. There are lots of apps …
One of the best eCommerce metrics that can help you measure your sales and revenue performance is average order value (AOV). Unfortunately, most salesmen and marketing experts just focus on metrics like conversion rate or website traffic. But, in the grand scheme of things, these metrics won’t matter if the customers don’t spend much money. …
Average Order Value (AOV): What Is It and 5 Ways to Improve It Read More »
The checkout process is where the main goal of your eCommerce is achieved: sales. It’s very important and crucial to bring in more traffic and potential buyers to your website. But, if they don’t convert, the traffic you drive to your website won’t matter at all. You are supposed to increase your conversion rate for …
Resources
Company
