Snackable content is what today’s impatient web users are craving for who are hungry for content more than ever. This type of content is easy to consume and more attention-grabbing than other types. It is also highly shareable, which allows you to reach more people and connect with more prospects. Snackable content is not only …
Snackable Content: How to Satisfy Your Audience’s Appetite Read More »
MVT testing is a type of experimentation used to decide on UI/UX design hypotheses or ad campaigns. In this method, many website elements are evaluated to see which combination gets the highest conversion rate. The most general example of multivariate testing is a page with numerous parts for consideration. For example, you may want to …
Remember Hansel and Gretel’s breadcrumb trail? Well, I know the breadcrumbs didn’t help the kids find their way back home in the fairy tale, but it won’t be like that for your website visitors. A breadcrumb trail lets users track their path through your website from their current location to the beginning point, helping them …
How to Improve Website Navigation with Breadcrumb Trail Read More »
The conversion rate is simply the percentage of visitors who did what you wanted them to do on your website. “What you wanted them to do” means the goal behind your CTAs (call-to-actions). There are various CTA goals on websites. It can be clicking on a button, subscribing to your newsletter, making a purchase, downloading …
More and more businesses are turning to account-based selling thanks to the data-driven insights provided by the new technologies. Having access to these insights allows companies to find key target accounts and personalize their marketing for them. Therefore, account-based marketing can fuel revenue growth; as a matter of fact, it has increased the win rates …
Developing a sales lead management system is vital for all businesses. Success in any business is usually determined by the ability to generate, develop, and close leads. Keeping your sales funnel active and properly moving leads through the funnel to conversion allows for a steady revenue stream. Also, it helps businesses avoid incurring needless debt. …
Sales Lead Management: 6 Revenue Maximizing Tips Read More »
As podcasts gain in popularity every day, sales podcasts are no exception. Listening to podcasts is an excellent way to learn new things; they are easy to consume and quickly provide valuable information. What makes them even better is listening to them while doing other activities. If you want to listen to sales podcasts but …
Best Sales Podcasts that You Should Listen in 2021 Read More »
Why do you need to track website performance metrics? These days, having a website is essential for any business as people are spending more time on the internet. However, there is much more to it than just owning a website. Your website is the door to your business where customers get a first impression. That’s …
10 Key Website Performance Metrics You Need to Analyze Read More »
As more and more businesses are using data-driven insights to fuel growth, employing this approach is becoming crucial to surviving the competition. However, the vast number of data sources has created many challenges for marketers and webmasters. Having access to tons of data doesn’t necessarily mean you’ll gain a better understanding of your target market. …
How to Get the Data-Driven Insights for Your Website? Read More »
You’ve decided to use outbound sales strategies to attract more b2b leads? Excellent! These strategies are great if you want to generate leads more quickly. Marketers usually spend resources on increasing the number of visitors to their website. But with the increasing competition and ever-changing search engine algorithms, it’s not easy to drive more traffic …
Outbound Sales: A Simple B2B Lead Generation Guide Read More »
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