Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Visit my profile here: https://brandid.app/cyrus ==> Contact: [email protected]

The Importance of Perceived Value in Converting Customers

Perceived value is an important concept, both in eCommerce and brick-and-mortar stores. It’s not an exaggeration to say customers purchase your products because of your product’s perceived value. Understanding how perceived value works and improving it brings what almost any business wants: revenue! So, you should always consider products’ perceived value in your online shop’s …

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the importance of perceived value in conversion rate optimization

Product Management as a Service: Complete Definition

Is there any difference between product management and product management as a service?  This is a very common question that, surprisingly, there isn’t that much content about it on the internet. So, what are they exactly? You can read our latest article about product management for detailed information. But here, we will be discussing service …

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flip the script: a new approach to product management as a service

Digital Experience 101: The Essential Guide

The field of digital experience is littered with comparable phrases. You can expect 100 distinct replies if you ask 100 people to define digital experience and all of them can be right in certain situations. Which one of them is correct, though? To illustrate, there is a strong relationship between digital experience and customer experience. …

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Digital Experience 101-The Essential Guide

8 Worst Mistakes Landing Page Testing Rookies Make

A landing page, like an elevator pitch, provides a brief overview of your company, its products or services, and the problems it can solve. Landing pages, like the rest of your website’s pages, have the same purpose in mind: to convert visitors into customers. These factors make landing page checklist testing of critical importance. A …

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The 8 Worst Mistakes Landing Page Testing Rookies Make and How to Avoid Them

What Is Exit Rate and How to Reduce It to Maximize Revenue?

There are many website analysis metrics, and most marketers focus on landing page metrics such as the bounce rate. But what about the exit rate? Does it have any benefits for our website to be studied more precisely? Can we find out any information about our customers’ behavior from it? These questions must be answered …

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What Is Exit Rate and How to Reduce it to Maximize Revenue

Why Is CRO Marketing a Winning Strategy?

Imagine you’ve invested a lot in your SEO to get more organic visitors to your website. Everything is going well; your traffic increases as visitors visit your website. But they leave without taking any meaningful action. Something is not working well here, right? This is where conversion rate optimization marketing shines. You need to apply …

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Why Is CRO Marketing a Winning Strategy

Website Redesign: Top 7 Tips for the Best Mobile User Experience

Having a perfect mobile website design is essential for making the mobile user experience great. As it is right now, over %80 of internet users have access to mobile or other different devices other than a usual desktop monitor. So, this will make it urgent for your business to redesign your website in a way …

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Top 7 Tips on Website Redesign for the Best Mobile User Experience

Funnel Metrics: What Is Their Importance in Marketing?

Tracking sales funnel metrics is essential as it enables you to identify the leaks in your funnel. Therefore, you’ll be able to optimize your sales funnel more effectively and improve your marketing strategies to boost conversions. First, however, you need to know which marketing funnel metrics to focus on for the best results. This blog …

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what are funnel metrics and why are they important in marketing