“Website Tracking” is when a company’s analyst team collects and analyzes information about site visitors to monitor their online behavior. Here you’ll find practical solutions to website tracking and how to use it for a better design and effective marketing campaigns.
User behavior analytics helps you gather insights into what’s going on on your website. Without user behavior analytics, you’re going to miss out on great opportunities to increase sales, reduce churn rate, and identify cybersecurity threats. Behavior analytics help you capture visitors’ and your own employees’ actions on your website. Only Measuring your time on …
What Is User Behavior Analytics (UBA/UEBA)? [How It Works] Read More »
When you want to go public with your product, you need to have a plan for gathering information about your product. Every possible data must be collected to be used in the future. The data can be used for releasing further upgrades, adding new features, or even a more significant decision. Therefore, data tracking can …
What is Data Tracking? Plans, Software & Benefits Read More »
Today, the pace at which the world is changing is unbelievably fast. In most case scenarios, you cannot implement the methodologies used years ago and still expect success. Many companies bombard people with many marketing campaigns every day, and there is nearly no way to stand out in the crowd. Here is where website tracking …
We know that website visitor tracking is the most efficient marketing technique in today’s marketing world. Session replay tools are necessary components of making your company visible on the internet. It enables you to see how real users are interacting with your website and lets you set a clear goal for the analysis. Moreover, it …
The Best Session Replay Software and Tools for 2022 [Reviews & Comparison] Read More »
There are many website analysis metrics, and most marketers focus on landing page metrics such as the bounce rate. But what about the exit rate? Does it have any benefits for our website to be studied more precisely? Can we find out any information about our customers’ behavior from it? These questions must be answered …
What Is Exit Rate and How to Reduce It to Maximize Revenue? Read More »
Mouse heatmap is a powerful user behavior analytics tool for tracking visitors’ mouse movements and clicks on a website. The data collected from mouse and click heatmaps allow marketers and websites’ admins to improve their websites for a higher conversion rate. This article will explain the definition of a mouse heatmap and why it’s essential. …
How to Create a Free Mouse Heatmap for Your Website Read More »
With more than 1.7 billion available websites it is getting increasingly difficult to compete in today’s digital world. That implies your competitors are virtually certain to have a website that functions similarly to yours. So, how can you ensure that your website is competitive? How can you understand that your internet marketing operations are yielding …
6 Reasons Why You Should Track Website Activity Logging Read More »
If you are looking for a way to understand user behavior effectively, website click tracking is the answer. The clicking activity on your website can tell you a lot about your visitors. Tracking clicks on your website helps you figure out what visitors do on your website and what they are interested in or not. …
Using heat map software is one of the most powerful ways to boost conversions. These days, many marketers get help from tools to track and analyze user behavior on their websites. These tools have considerably facilitated understanding website visitors’ behavior and interactions. Without them, marketers would face a lot of problems when designing strategies to …
Want to know more about scroll maps? You’ll find everything you need to know in this blog post. Heatmaps are one of the most powerful user behavior tracking tools. Many marketers use them to monitor user interactions and micro-conversions on their websites. Then, they analyze heatmaps to improve their marketing strategies. There are different types …
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