Website Tracking

Website Tracking” is when a company’s analyst team collects and analyzes information about site visitors to monitor their online behavior. Here you’ll find practical solutions to website tracking and how to use it for a better design and effective marketing campaigns.

15 Free Website Heatmap Tools to Track User Activity in 2023

Today, many businesses are using third-party tools to save time and increase efficiency. One of these tools is a website heatmap. A heatmap tool can help you collect data more effectively and make more informed decisions. However, not all businesses can afford to pay for these tools, or they may just want to test them …

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Free heatmap tools

Best 7 Tools to Record Website Visitors in 2023+Tips 

Despite being relatively new, tools that help us record website visitors have become necessary for almost every marketer. Website visitor recording solutions have also given UX designers comprehensive and accurate insights to improve their Key Website UX Metrics. Like website visitor tracking tools, they can point out every interaction visitors have with a website and …

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Top Tools to Record Website Visitors

10 Best Google Analytics Alternatives for 2023

Managing an online business is practically impossible without using analytics tools. Some even believe that Google Analytics (GA) is an indispensable part of their digital marketing. But have you ever wondered if this tool is enough? Have you ever wanted to check out Google Analytics alternatives?  Without the best web analytics tools, you’re basically making …

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Best Google Analytics Alternatives

Top 13 Website Click Tracker Tools in 2023

As a marketer, it is vital to know if your efforts are actually paying back and raising your return on investment (ROI). This is where the click tracking process and click-tracking tools come into play. Click tracking will give you insight into which one of your website elements, pieces of content, or advertisements is getting …

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How to Track User Activity on a Website [Tools & Examples] + Best 5 Ways

Have you ever considered the opportunity to know about your visitors’ and customers’ behavior? By knowing your customers, you are able to optimize different aspects of your business according to them. This will lead to higher conversion and more sales. And these are possible if you track user activity on your website.  There are many …

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Track user activity on website

Website Visitor Tracking: 25 Best Free & Paid Tools in 2023

Many businesses are using website visitor tracking tools these days. But why have these tools become so popular? Today, a company’s online presence is more important than ever, and its website is the central aspect of that online presence. Companies need to optimize their websites based on visitors’ behavior to increase engagement. That’s why they …

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website visitor tracking tools

Google Analytics Heat map: How to Use + Best 5 Alternatives in 2023

Since Google Analytics is one of the most popular website tracking tools, many website owners would prefer Google Analytics heatmapping. This feature allows you to visualize the website’s data on and make it easier to understand.  In this article, we will discuss Google Analytics heatmapping in 2023, how to use it, and what information it …

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Google Analytics Heatmap

Best Session Replay Tools and Software for Businesses on a Budget

As a business owner, generating more and more revenue should be your top priority. Session replay tools are here to help you achieve it. We know for a fact that website visitor tracking is the most efficient marketing technique known in today’s world. Session replay is one of the critical components of website visitor tracking. …

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What Is Retention Rate and How to Calculate it: Strategies + Examples

Figuring out your company’s retention rate is extremely important as it can help you to understand how efficient your business is. Your retention rate is a key metric that tells you how well your company is retaining customers. The higher your retention rate, the more efficient your business is. In this article, we go over …

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retention rate

What Is a Metric in Google Analytics: All You Need to Know

Any Google Analytics report is made of metrics and dimensions. A metric is a quantifiable measure used to track and assess the status of a process, goal, or activity, while a dimension is the attribute of visitors to your website. To assess your website’s performance on the marketing goals, the most reliable way is to …

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what is a metric in google analytics