Website Tracking

Website Tracking” is when a company’s analyst team collects and analyzes information about site visitors to monitor their online behavior. Here you’ll find practical solutions to website tracking and how to use it for a better design and effective marketing campaigns.

What Is a Metric in Google Analytics: All You Need to Know

Any Google Analytics report is made of metrics and dimensions. A metric is a quantifiable measure used to track and assess the status of a process, goal, or activity, while a dimension is the attribute of visitors to your website. To assess your website’s performance on the marketing goals, the most reliable way is to …

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what is a metric in google analytics

Google Analytics Segments: The Only Guide You Need

Imagine you want to figure out what percentage of your users converted or completed at least one of your goal conversions to understand your website’s performance, how can you access this information? In this case, Google Analytics segments can help you filter data to focus on specific kinds of users to analyze and compare different …

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google analytics segments

Google Analytics Landing Pages: The Only Guide You Need

Google Analytics, as the name implies, is an analytical tool that can give you an in-depth look at your website performance. Google Analytics is a helpful tool for getting a holistic view of your website, seeing people’s interactions with your pages and their most and least favorite pages. It also gained popularity due to its …

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Google Analytics Landing Pages

Tracking Users in Google Analytics: The Complete Guide

One way to monitor and measure web traffic is to track individual user sessions in Google Analytics which allows you to understand how many visitors entered your website within a specific time frame. Google Analytics is a free and easy-to-use reporting service offered by Google that enables you to analyze your incoming and outcoming website …

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How to Track User Activity on a Website [Tools & Examples]

Have you ever considered the opportunity to know about your visitors’ and customers’ behavior? By knowing your customers, you are able to optimize different aspects of your business according to them. This will lead to higher conversion and more sales. And these are possible if you track user activity on your website.  Here in this …

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track user activity on a website

What Is User Behavior Analytics (UBA/UEBA)? [How It Works]

User behavior analytics helps you gather insights into what’s going on on your website. Without user behavior analytics, you’re going to miss out on great opportunities to increase sales, reduce churn rate, and identify cybersecurity threats. Behavior analytics help you capture visitors’ and your own employees’ actions on your website. Only Measuring your time on …

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user behavior analytics UBA/UEBA

What is Data Tracking? Plans, Software & Benefits

When you want to go public with your product, you need to have a plan for gathering information about your product. Every possible data must be collected to be used in the future. The data can be used for releasing further upgrades, adding new features, or even a more significant decision. Therefore, data tracking can …

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data tracking

The Best Session Replay Software for 2022 [Reviews & Comparison]

Session replay software is necessary for making your company visible on the internet. It aids in analyzing data and the conversion of data into actionable insights for growing your business. However, you need a complete session replay guide to use them in the best way possible. Fortunately, we have prepared it for you. Here, we …

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The Best Session Replay Software for 2022
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