Website Tracking

Website Tracking” is when a company’s analyst team collects and analyzes information about site visitors to monitor their online behavior. Here you’ll find practical solutions to website tracking and how to use it for a better design and effective marketing campaigns.

How to Track User Activity on a Website [Tools & Examples] + Best 5 Ways

Have you ever considered the opportunity to know about your visitors’ and customers’ behavior? By knowing your customers, you are able to optimize different aspects of your business according to them. This will lead to higher conversion and more sales. And these are possible if you track user activity on your website.  There are many …

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Track user activity on website

Google Analytics Heat map: How to Use + Best 5 Alternatives in 2023

Since Google Analytics is one of the most popular website tracking tools, many website owners would prefer Google Analytics heatmapping. This feature allows you to visualize the website’s data on and make it easier to understand.  In this article, we will discuss Google Analytics heatmapping in 2023, how to use it, and what information it …

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Google Analytics Heatmap

Best Session Replay Tools and Software for Businesses on a Budget

As a business owner, generating more and more revenue should be your top priority. Session replay tools are here to help you achieve it. We know for a fact that website visitor tracking is the most efficient marketing technique known in today’s world. Session replay is one of the critical components of website visitor tracking. …

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What Is Retention Rate and How to Calculate it: Strategies + Examples

Figuring out your company’s retention rate is extremely important as it can help you to understand how efficient your business is. Your retention rate is a key metric that tells you how well your company is retaining customers. The higher your retention rate, the more efficient your business is. In this article, we go over …

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retention rate

What Is a Metric in Google Analytics: All You Need to Know

Any Google Analytics report is made of metrics and dimensions. A metric is a quantifiable measure used to track and assess the status of a process, goal, or activity, while a dimension is the attribute of visitors to your website. To assess your website’s performance on the marketing goals, the most reliable way is to …

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what is a metric in google analytics

Google Analytics Segments: The Only Guide You Need

Imagine you want to figure out what percentage of your users converted or completed at least one of your goal conversions to understand your website’s performance, how can you access this information? In this case, Google Analytics segments can help you filter data to focus on specific kinds of users to analyze and compare different …

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google analytics segments

Google Analytics Landing Pages: The Only Guide You Need

Google Analytics, as the name implies, is an analytical tool that can give you an in-depth look at your website performance. Google Analytics is a helpful tool for getting a holistic view of your website, seeing people’s interactions with your pages and their most and least favorite pages. It also gained popularity due to its …

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Google Analytics Landing Pages

Tracking Users in Google Analytics: The Complete Guide

One way to monitor and measure web traffic is to track individual user sessions in Google Analytics which allows you to understand how many visitors entered your website within a specific time frame. Google Analytics is a free and easy-to-use reporting service offered by Google that enables you to analyze your incoming and outcoming website …

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What Is User Behavior Analytics (UBA/UEBA)? [How It Works]

User behavior analytics helps you gather insights into what’s going on on your website. Without user behavior analytics, you’re going to miss out on great opportunities to increase sales, reduce churn rate, and identify cybersecurity threats. Behavior analytics help you capture visitors’ and your own employees’ actions on your website. Only Measuring your time on …

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user behavior analytics UBA/UEBA