“Website Analytics” (also known as “Web Analytics“) is not just a process for measuring site traffic but can be used as a tool for business and market research to improve website effectiveness. Here you’ll find the most important topics about Web Analytics gathered by the WatchThemLive team.
Are you one of those who are looking for a way to evaluate a digital marketing strategy and improve results? There are certain metrics you need to pay attention to and one of these metrics is CPM. CPM calculations are a critical part of understanding how your digital marketing campaigns work. But what exactly is
Customer psychographic segmentation is a new approach in marketing. It starts by answering the question, ‘why each customer group buys the goods and services you offer?’ In conventional methods, marketing gurus define customer personas based on demographic data. They determine the most valuable customers’ age, gender, location, marital status, and profession. Interestingly, in digital marketing,
ClickFunnels is one of the popular sales funnel software that promises to help you implement the essential steps of a successful sales funnel and track important metrics along the way. However, this is not the only CRO tool available. After using Clickfunnels, I feel confident enough to express my opinion on the matter. If you
Today, many businesses are using third-party tools to save time and increase efficiency. One of these tools is a website heatmap. A heatmap tool can help you collect data more effectively and make more informed decisions. However, not all businesses can afford to pay for these tools, or they may just want to test them
Inspectlet is a website monitoring tool for tracking customers’ behaviors. It uses session recording to analyze users’ journeys to detect the issues they encounter. Inspectlet claims to be one of the best CRO tools in the market. it promises to monitor site visits in real-time. And it also offers some additional features like heatmaps, and
Website analysis has become a crucial step that you should consider in order to understand which part needs to be improved and which is working perfectly well. If you’re looking for a way to analyze your website performance, web analytics tools are the solution. Like CRO tools, these tools can be a valuable asset for
Managing an online business is practically impossible without using analytics tools. Some even believe that Google Analytics (GA) is an indispensable part of their digital marketing. But have you ever wondered if this tool is enough? Have you ever wanted to check out Google Analytics alternatives? Without the best web analytics tools, you’re basically making
Have you ever felt overwhelmed and confused, facing many options when you want to buy something? That’s why they say that having too many options is no different than having no options at all. The same goes for choosing a CRO tool to help your online business. So how should you choose? There are way
Have you ever considered the opportunity to know about your visitors’ and customers’ behavior? By knowing your customers, you are able to optimize different aspects of your business according to them. This will lead to higher conversion and more sales. And these are possible if you track user activity on your website. There are many
Did you know every second of load time costs you a 4.42% decrease in website conversion rates? That’s why you might want to sign up for speed testing tools like Pingdom to fix that problem. But is that enough to prevent conversion rates from dropping? Does Pingdom tell you what your users think while browsing
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