What does lead conversion mean? A lead conversion happens when one of your website’s visitors converts to a customer. Lead conversions don’t happen by themselves. It requires a lot of effort to make users complete the conversion goal. First of all, you need to achieve a deep understanding of your visitors. After knowing what your …
Customer-centric marketing is a marketing strategy focusing on the preferences and needs of customers. It is about prioritizing consumers above all other considerations, using a blend of customer behavior insight, rational thinking, and data. Customer-centric marketing is one of several methods and techniques available in marketing. And, as you also know, customers are the heart …
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Why do you need a landing page checklist? There is no doubt that the internet has created many opportunities for businesses. These days, many companies make every effort to take advantage of these opportunities and create websites that are well organized, easy to use, and attractive. One of the key parts of a website is …
Using heat map software is one of the most powerful ways to boost conversions. These days, many marketers get help from tools to track and analyze user behavior on their websites. These tools have considerably facilitated understanding website visitors’ behavior and interactions. Without them, marketers would face a lot of problems when designing strategies to …
Want to know more about scroll maps? You’ll find everything you need to know in this blog post. Heatmaps are one of the most powerful user behavior tracking tools. Many marketers use them to monitor user interactions and micro-conversions on their websites. Then, they analyze heatmaps to improve their marketing strategies. There are different types …
Are you looking for WordPress heatmap tools to understand how people interact with your website? Great! The only problem is that there are tons of tools and plugins for creating website heatmaps. You might be confused about which one to choose to achieve better results. In this blog post, I’ll introduce some of the best …
It’s important to obtain user feedback, but why? If you don’t allow your customers to share their negative experiences with you, they will talk about them with friends or family or post them on social media. This is how some businesses begin to lose their customers without knowing the reason. Can this be avoided? Yes, …
Why is landing page testing so important to marketers? It’s because landing pages are only designed to encourage users to take action and nothing else. Therefore, landing pages play a big role in conversion rate optimization. You can only know how effective your landing page is after it’s published. That’s why you should constantly test …
Micro-conversions are a set of actions that create the user’s path to conversion. While it’s easy to overlook these small steps, any flaw throughout the journey can stop visitors from reaching the conversion goal. Micro-conversions play a big role in increasing your conversion rate. And the good news is that optimizing them doesn’t take much …
Shopping carts design plays a significant role in eCommerce Websites’ conversion rate. The more user-friendly, the higher your conversion rate will be. The question is, how can you make your shopping cart design more convenient for your users? The key to a more effective design is having a deep understanding of your customers’ behavior. When …
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