Why do you need a landing page checklist? 

There is no doubt that the internet has created many opportunities for businesses. These days, many companies are making every effort to take advantage of these opportunities. And they do their best to create websites that are well organized, easy to use, and attractive. 

One of the key parts of a website is the landing page. The more effective your landing page, the more leads you would capture, which in turn results in more conversions. A landing page checklist is what you need to make sure you have included all the key components to earn more revenue. 

Keep reading to find out what are the essential elements of a landing page and how to optimize it. We will also show you how to audit your landing page by visual representation at the end of the article. 

What Should a Landing Page Have?

Using a landing page checklist, you can be sure you have added all the key elements for an effective landing page. The main purpose of a landing page is to encourage visitors to become leads and take action towards the conversion goal. Therefore, remember to include the elements mentioned below on your landing page to ensure it’s doing its job. 

1- Headline

Your headline is the first thing that captures users’ interest when they visit your landing page. It gives them a first impression of your brand. So, it’s crucial to write your headline carefully.

These are the things you should consider when writing a headline:

  • Make sure it’s clear.
  • Keep it short. 
  • It should tell visitors what your product or service does. 
  • It should be relevant to the ad that users’ have clicked. 
  • It should focus on the benefits of your product or service. 

landing page example

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2- Subheadline

The second essential component on a landing page is a subheadline which is the element that encourages visitors to stay. Your subheadline should be persuasive to make visitors take action. It should also provide more details about your product or service. 

Use subheads to show the value of your offer, and just like the headline, make it relevant to your ad. 

landing page example

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3- Hero Image

The hero image is probably the first image visitors see on your landing page. It’s usually placed at the top of the page in full width. The hero header visually displays your offer to your website’s visitors. 

Remember these things when you are choosing the image:

  • It should be of high quality.
  • Make sure the image size is optimized so it doesn’t affect the page load time.
  • Choose an image that adds value to your landing page.

landing page example

4- Benefits

Benefits are the next element on our landing page checklist. You need something more than the headline and subhead to encourage visitors to convert. This is why you should include your features and how they can benefit customers on your landing page. 

Give more information about your product and service to users and explain what it can do for them. Try to answer the questions that visitors might have about your offer.    

5- Social Proof

Anyone who has ever made an online purchase understands the importance of customer reviews. Social proof is a powerful tool to persuade visitors to take action. Recommendations and user reviews can affect people’s purchasing decisions significantly. In fact, 72% of customers will trust a business more if they see positive reviews and testimonials. 

Visitors are more likely to convert when they see there are satisfied people who have purchased from you before. 

These are some types of social proof that are great for landing pages:

  • Reviews
  • Number of customers
  • Trust seals
  • Awards
  • Testimonials
  • Case studies

landing page example social proof

6- Call to Action

The most important component of a landing page checklist is the call to action. The main goal of your landing page is to draw visitors’ attention to the CTA and increase conversions.

For a more effective call to action, keep in mind these things:

  • Make sure it’s big enough to be easily visible. 
  • Write an engaging copy.
  • Choose a contrasting color. 
  • Let visitors know what happens after they click the button.

7- Contact Information 

Adding contact information is the last thing on our landing page checklist. By including the contact information, you show visitors that you are reliable and can gain their trust more easily. A phone number and a physical address are a must to assure you are a real company. But, it’s an excellent idea to add other methods of contact, such as email address, contact form, and live chat, to let visitors get in touch with you conveniently. 

Visitors are more likely to convert when they can easily contact you to ask their questions and express their concerns.  

How Do You Audit a Landing Page?

After including all the essential elements on the landing page checklist, it’s time to see how your landing page is performing to optimize it.  

Landing page optimization is necessary for converting as many visitors as possible. Therefore, you need to perform landing page testing to find out how users interact with your landing page.

There are many useful tools that can help you analyze your landing page. And one of the most powerful ones is website heat maps.


Heat mapping is an excellent way to find out how users are interacting with the elements on your landing page. To use heat maps, you need a behavior analytics tool that offers a heat mapping service, such as Watch Them Live

WTL click maps allow you to track your visitors’ clicking activity on your landing page. You can find out if they are paying enough attention to your CTA or not. Moreover, you can figure out if anything is distracting users from the landing page goal; maybe an unclickable element is confusing them.   

This tool also offers other features, such as session replays and website analytics, that provide you with valuable information about your visitors.  

Want to track your landing page with Watch Them Live heat maps? Check out the plans here and choose the one that best suits your needs.

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A landing page checklist helps you make a more effective landing page to achieve a higher conversion rate. The landing page is a crucial stage of a customer’s journey. So, make sure to include the elements discussed in this blog post. 

And don’t forget to evaluate your landing page after designing it. Use the right tools to find out how to improve its performance.

Published On: May 12th, 2021 / Categories: CRO, UX /

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