Persona mapping is a critical step for businesses that apply a customer-centric approach. The process of mapping buyer personas enables businesses to more effectively identify their customers to elevate their marketing efforts. Understanding who your customers are allows you to create a marketing message that resonates with your audience. In this blog post, we’ll help …
Persona Mapping in 2022: What Is It and Why It’s Vital Read More »
Your existing customer base is undeniably a goldmine full of opportunities to grow your business. Unfortunately, sometimes businesses overlook these precious customers, focusing resources on converting new customers. You have already convinced your existing customers to buy from you once, so why not try to win their loyalty, keeping them coming back again and again. …
Existing Customer: The Precious Treasure in Your Hands Read More »
Funnel analysis helps businesses find overlooked opportunities to increase conversions. It enables them to identify the drop-off points on their websites and find out how to make the most out of their traffic. Analyzing and optimizing the marketing funnel will help you understand the effectiveness of your marketing campaigns and customer acquisition and retention strategies. …
One of the best and most important places to engage with your customer is your website. Imagine a customer that visits your website and with no interaction leaves it. This is why website engagement is a key parameter of your success. Engaging users is the crucial first step in the conversion process. You must engage …
Top 10 Ways to Increase User Engagement on Your Website Read More »
Mouse heatmap is a powerful user behavior analytics tool for tracking visitors’ mouse movements and clicks on a website. The data collected from mouse and click heatmaps allow marketers and websites’ admins to improve their websites for a higher conversion rate. This article will explain the definition of a mouse heatmap and why it’s essential. …
How to Create a Free Mouse Heatmap for Your Website Read More »
Each customer is unique and has their own experience and feedback on a website; we can not make an official recipe for all of them. But for making a good and effective buyer journey map, we should consider two main things: Identify the goal behind it Know how to apply and use it A buyer …
With more than 1.7 billion available websites it is getting increasingly difficult to compete in today’s digital world. That implies your competitors are virtually certain to have a website that functions similarly to yours. So, how can you ensure that your website is competitive? How can you understand that your internet marketing operations are yielding …
6 Reasons Why You Should Track Website Activity Logging Read More »
To thrive in the mobile app development world, creating a great mobile app is not the end of the story. Mobile accounts for 70% of screen time (ComScore) and 92% of time spent on mobile applications (TechCrunch). So, you should optimize the app to keep users interested at all times. For this purpose, companies measure …
To outsource or to stay fully in-house in terms of getting help from lead generation companies? That’s the most common question that new companies and startups ask themselves. What are the best lead generation companies to work with? What are the risks and benefits of this cooperation? What’s the cost of it? These all are very …
Top 7 Lead Generation Companies To Grow Your Business Read More »
In today’s world where any little aspect of marketing and sales can have a big impact on the margin of progress and profit, B2B lead generation plays a big role. That’s the main goal for this article, using this fact in our favor. Read more: Marketing Strategies and User Behavior Are You Sure You Track …
Best B2B Lead Generation Techniques You Should Know in 2021 Read More »
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