The goal of every businessperson is to boost their revenue by adopting certain conversion funnels regardless of how small or big a business is. The importance of sales and marketing funnels can not be denied, however, you should know that there is a fine line between the sales funnel and the marketing funnel. That’s why …
Sales Funnel Vs. Marketing Funnel: Differences & Examples Read More »
If you put yourself in your customer’s shoes, what makes you decide to purchase a product? The whole decision-making process depends on how that brand creates value for you as a customer. The success of every business depends on many factors. One of the most important factors that determine your future success in the eCommerce …
How to Create an Exceptional eCommerce Customer Experience in 2022 Read More »
Most business owners spend a lot of time developing their websites in order to attract more visitors. Their websites should be performing perfectly; otherwise, not only will they lose their returning users, but also lose the new ones. To improve the performance of your website, you can focus on conversion rate optimization (CRO). In this …
Micro Conversion vs. Macro Conversion: Definition, Difference, & Examples Read More »
Your conversion rate optimizer may find a leak in your funnel and decide to fix it. This process takes a long time, and it may not work as you expected. It is not easy to recognize what the problem is and what your next step should be. So, as a CRO specialist, you may ask …
5 Necessary Skills to Become a Real Conversion Rate Optimization Expert Read More »
Digital marketers are constantly wandering about what e-commerce metrics they should be measuring. These metrics enable you to ensure the success of your marketing efforts. The more you pay attention to them, the better you can establish a foothold in your business. Two of these important metrics are click-through rate and conversion rate. Which one …
Conversion Rate vs. Click-Through Rate: Which One Is More Important? Read More »
There are some popular areas on your website that your visitors engage with more than the other parts. The question is, which are the sections that attract the visitors the most? This is one of the many questions that UX designers can find the solution to. If your website fails to attract visitors’ attention, they …
How to Improve the User Experience with Heatmaps Read More »
You may encounter a lot of confusing terminology in the digital world. It is normal if you mistake user experience (UX) with customer experience (CX). These two terms are very similar. The question here is, are they different? Or not? The answer is both yes and no! Before explaining the difference between CX and UX, …
Conversion rate optimization boosts the percentage of visitors to a website that converts into customers, or more generally, visitors that take any desired action on a web page. Sometimes businesses ignore conversion rate optimization and focus on increasing the traffic. However, that’s not always the solution to more revenue, and it can be more expensive. …
7 Key Reasons Why Conversion Rate Optimization Is Important Read More »
If your website looks perfect, but you are not getting results, there might be a problem with your conversion rate optimization strategies. Conversion rate is one of the most vital digital marketing metrics. But why is the conversion rate so significant? Your conversion rate is the percentage of visitors that land on your website and …
If customers leave e-commerce stores without making a purchase, they will go bankrupt because of a high bounce rate. The primary purpose of an e-commerce store is to sell items online. A low e-commerce bounce rate may have nothing to do with your appealing website, brand name, etc. The question is that why are people …
What Is A Good Bounce Rate For E-commerce In 2022? Read More »
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