Many companies compete to create a great customer experience, and this has become one of the hardest goals in today’s competitive digital world. In 2021, 68.8% of organizations in Canada alleged that improving CX is a key success factor impacting customer loyalty. If customers are unhappy with their experience, they are likely to take their …
What do your customers really want? Do you think all business owners can answer this question? Regardless of the size of your business, you need to compete mostly on the customer experience and create a great customer experience map to stand out among your competitors, but this is just one part of the story. You …
Customer Experience Map: What Is It and How to Create One Perfectly Read More »
In 2016, ACSI interviewed 4,786 customers to evaluate the largest fast food restaurants based on their recent experiences. According to ACSI’s restaurant report, McDonald’s faced a big problem because of its poor customer service. The ACSI’s report demonstrated that McDonald’s ranked in last place with a customer satisfaction score of 69 out of 100. This …
Customer Experience Program: How to Get Started and Best Practices Read More »
One way to monitor and measure web traffic is to track individual user sessions in Google Analytics which allows you to understand how many visitors entered your website within a specific time frame. Google Analytics is a free and easy-to-use reporting service offered by Google that enables you to analyze your incoming and outcoming website …
Tracking Users in Google Analytics: The Complete Guide Read More »
It’s been eleven years since the founder of Apple, Steve Jobs passed away. Steve Jobs believed that customers do not always know what they want. Apple’s product development strategy is derived from this idea. They knew that people were willing to pay for their higher-priced products. Although many people think Apple has become a financially-focused …
What Is Product Development Strategy? + Examples Read More »
The last two years feel like a fever dream, and the economic impact of the COVID-19 pandemic on business sales is not deniable. The Aviation industry is a good example. When travel demand reduced, airlines lost $201 Billion due to COVID-19 in 2020-22. Besides, B2B marketing is constantly changing, especially since the pandemic, not only …
Sometimes, everything doesn’t go well and you need to decide in which areas of your business you should invest now. The top priority of many businesses is to provide a superior customer experience because when customers are satisfied with your brand, they’ll return to make more purchases. If you are looking for a way to …
5 Customer Experience Benefits and Why You Should Improve It Read More »
The meaning of these two marketing terms “customer satisfaction” and “customer experience” is still not clear to many people. So they use these two words interchangeably although they prominently differ from each other. It can’t be said which one is a priority because both of them work hand in hand. First, you need to deeply …
Customer Experience vs. Customer Satisfaction: What’s Their Difference Read More »
Who would have thought that the Coronavirus pandemic would last so long? Most of us believed that Corona would last at most until the end of 2021. But everything changed with the arrival of Omicron. Even now, we must be prepared for everything even worse than before. The pandemic not only changed the way we …
Top 5 Customer Experience Trends You Must Know for 2022 Read More »
Have you ever been taught what is important besides product and price in B2B marketing? In B2B businesses , customer experience is an important factor which highly impacts revenue. Providing poor customer service experience can be detrimental to any business. When you fail to meet your customers’ expectations, your competitors can win your customers in …
7 B2B Customer Experience Best Practices You Need to Know Read More »
Resources
Company
