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Why Is Customer-centric Marketing A Winning Strategy?

Customer Experience / By Cyrus Nambakhsh / May 13, 2021

Customer-centric marketing is a marketing strategy focusing on the preferences and needs of customers. It is about prioritizing consumers above all other considerations, using a blend of customer behavior insight, rational thinking, and data. Customer-centric marketing is one of several methods and techniques available in marketing. And, as you also know, customers are the heart …

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The Ultimate Landing Page Checklist

UX Design And Analysis / By Cyrus Nambakhsh / May 12, 2021

Why do you need a landing page checklist? There is no doubt that the internet has created many opportunities for businesses. These days, many companies make every effort to take advantage of these opportunities and create websites that are well organized, easy to use, and attractive. One of the key parts of a website is …

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7 Ways Heat Map Softwares Boost Your Conversion

Using heat map software is one of the most powerful ways to boost conversions. These days, many marketers get help from tools to track and analyze user behavior on their websites. These tools have considerably facilitated understanding website visitors’ behavior and interactions. Without them, marketers would face a lot of problems when designing strategies to …

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Scroll Maps: All You Need to Know

Analytics, Behavioral Analytics / By Cyrus Nambakhsh / May 8, 2021

Want to know more about scroll maps? You’ll find everything you need to know in this blog post. Heatmaps are one of the most powerful user behavior tracking tools. Many marketers use them to monitor user interactions and micro-conversions on their websites. Then, they analyze heatmaps to improve their marketing strategies. There are different types …

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Best Tools To Create WordPress Heatmap

Analytics, Behavioral Analytics / By Cyrus Nambakhsh / May 4, 2021

Are you looking for WordPress heatmap tools to understand how people interact with your website? Great! The only problem is that there are tons of tools and plugins for creating website heatmaps. You might be confused about which one to choose to achieve better results. In this blog post, I’ll introduce some of the best …

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6 Ways to Get Accurate User Feedback on Website

Customer Experience / By Cyrus Nambakhsh / May 2, 2021

It’s important to obtain user feedback, but why? If you don’t allow your customers to share their negative experiences with you, they will talk about them with friends or family or post them on social media. This is how some businesses begin to lose their customers without knowing the reason. Can this be avoided? Yes, …

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Landing Page Testing: Best Tips and Methods

UX Design And Analysis / By Cyrus Nambakhsh / May 1, 2021

Why is landing page testing so important to marketers? It’s because landing pages are only designed to encourage users to take action and nothing else. Therefore, landing pages play a big role in conversion rate optimization. You can only know how effective your landing page is after it’s published. That’s why you should constantly test …

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Micro Conversion: When Small Means Great

Conversion Rate / By Cyrus Nambakhsh / April 30, 2021

Micro-conversions are a set of actions that create the user’s path to conversion. While it’s easy to overlook these small steps, any flaw throughout the journey can stop visitors from reaching the conversion goal. Micro-conversions play a big role in increasing your conversion rate. And the good news is that optimizing them doesn’t take much …

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Shopping Carts Design: Best Practical Tips You Must Know

UX Design And Analysis / By Cyrus Nambakhsh / April 29, 2021

Shopping carts design plays a significant role in eCommerce Websites’ conversion rate. The more user-friendly, the higher your conversion rate will be. The question is, how can you make your shopping cart design more convenient for your users? The key to a more effective design is having a deep understanding of your customers’ behavior. When …

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shopping carts design tips for ecommerce websites

3 Conversion Rate Optimization Strategies to Consider in 2022

Conversion Rate, Conversion Rate Optimization / By Cyrus Nambakhsh / April 22, 2021

One of the most important factors that define an e-commerce business’ success is the conversion rate optimization strategies to increase sales. The conversion rate helps you measure your marketing performance, and optimize it for business growth. There is no doubt that digital marketing is more important than ever. With the significant influence of the COVID-19 …

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