Conversion rate optimization boosts the percentage of visitors to a website that converts into customers, or more generally, visitors that take any desired action on a web page. Sometimes businesses ignore conversion rate optimization and focus on increasing the traffic. However, that’s not always the solution to more revenue, and it can be more expensive. …
7 Key Reasons Why Conversion Rate Optimization Is Important Read More »
If your website looks perfect, but you are not getting results, there might be a problem with your conversion rate optimization strategies. Conversion rate is one of the most vital digital marketing metrics. But why is the conversion rate so significant? Your conversion rate is the percentage of visitors that land on your website and …
User behavior analytics helps you gather insights into what’s going on on your website. Without user behavior analytics, you’re going to miss out on great opportunities to increase sales, reduce churn rate, and identify cybersecurity threats. Behavior analytics help you capture visitors’ and your own employees’ actions on your website. Only Measuring your time on …
What Is User Behavior Analytics (UBA/UEBA)? [How It Works] Read More »
If customers leave e-commerce stores without making a purchase, they will go bankrupt because of a high bounce rate. The primary purpose of an e-commerce store is to sell items online. A low e-commerce bounce rate may have nothing to do with your appealing website, brand name, etc. The question is that why are people …
What Is A Good Bounce Rate For E-commerce In 2022? Read More »
Even if you’re new to online business, you must have heard these two terms: user experience (UX) and conversion rate optimization (CRO). And if you are a little bit more familiar with these terms, you might wonder how these two can be the main focus of an article simultaneously? Well, UX and CRO are way …
CRO and UX: Does Improving User Experience Lead to More Conversions? Read More »
A meeting begins before the actual meeting. The statement basically means–the preparation for the meeting begins long before the actual meeting. From deciding the venue, dates, and timings to coming up with the meeting agenda and who to invite, a lot goes behind conducting a meeting. Well, the preparation also largely depends on who it …
8 Steps to Prepare Yourself for a Business Meeting Read More »
Did you know that only 22% of businesses are satisfied with their conversion rates? Do you belong to that 22%, or are you suffering a low conversion rate? A good conversion rate is higher than 10%, while the average conversion rate of most industries is between 2% and 5%. So what should you aim for? …
What Is Considered a Good Conversion Rate in 2022? Read More »
Nearly half of us prefer to go shopping in person, but everything is changed since the WHO announced the COVID-19 Coronavirus as a pandemic on March 11, 2020. During the COVID-19 pandemic, most people were terrified and preferred to stay home. The situation allowed them to do online shopping anywhere, anytime, without ever leaving their …
CRO For Mobile: Increase Your Site’s Conversions For Mobile Traffic Read More »
Usability testing is one of the most important parts of making an exceptional experience for your users. There are lots of usability testing methods and each one of them has its unique properties. However, we can put them into two main categories, moderated and unmoderated usability testing. These two are the types of usability testing …
Moderated vs. Unmoderated Usability Testing: Which One to Use? Read More »
You might be thinking “isn’t usability testing the only way to identify usability problems?” I gotta say no. There are other useful methods that can help you uncover usability issues. Identifying and fixing issues concerning website usability will lead to a smooth user experience and, eventually, happy customers. In this article, we’re going to review …
Usability Issues: 10 Effective Ways to Identify Them Read More »
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