What Is User Behavior Analytics (UBA/UEBA)? [How It Works]

User behavior analytics helps you gather insights into what’s going on on your website. Without user behavior analytics, you’re going to miss out on great opportunities to increase sales, reduce churn rate, and identify cybersecurity threats. Behavior analytics help you capture visitors’ and your own employees’ actions on your website. Only Measuring your time on …

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user behavior analytics UBA/UEBA

CRO and UX: Does Improving User Experience Lead to More Conversions?

Even if you’re new to online business, you must have heard these two terms: user experience (UX) and conversion rate optimization (CRO). And if you are a little bit more familiar with these terms, you might wonder how these two can be the main focus of an article simultaneously? Well, UX and CRO are way …

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CRO and UX

8 Steps to Prepare Yourself for a Business Meeting

A meeting begins before the actual meeting.  The statement basically means–the preparation for the meeting begins long before the actual meeting. From deciding the venue, dates, and timings to coming up with the meeting agenda and who to invite, a lot goes behind conducting a meeting. Well, the preparation also largely depends on who it …

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prepare for a business meeting

CRO For Mobile: Increase Your Site’s Conversions For Mobile Traffic

Nearly half of us prefer to go shopping in person, but everything is changed since the WHO announced the COVID-19 Coronavirus as a pandemic on March 11, 2020. During the COVID-19 pandemic, most people were terrified and preferred to stay home. The situation allowed them to do online shopping anywhere, anytime, without ever leaving their …

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CRO for mobile

Moderated vs. Unmoderated Usability Testing: Which One to Use?

Usability testing is one of the most important parts of making an exceptional experience for your users. There are lots of usability testing methods and each one of them has its unique properties. However, we can put them into two main categories, moderated and unmoderated usability testing. These two are the types of usability testing …

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moderated vs. unmoderated usability testing

Usability Issues: 10 Effective Ways to Identify Them

You might be thinking “isn’t usability testing the only way to identify usability problems?” I gotta say no. There are other useful methods that can help you uncover usability issues. Identifying and fixing issues concerning website usability will lead to a smooth user experience and, eventually, happy customers. In this article, we’re going to review …

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effective ways to identify usability issues

20 Key Usability Issues you Need to Know

As a web developer, a big part of your job is to create a smooth user experience. Understanding customers’ wants and needs and their thinking pattern is what you need for this purpose.  Knowing common usability issues will help you throughout the process because you might think your website is perfect, but you’re actually very …

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