You may encounter a lot of confusing terminology in the digital world. It is normal if you mistake user experience (UX) with customer experience (CX). These two terms are very similar. The question here is, are they different? Or not? The answer is both yes and no! Before explaining the difference between CX and UX,
User behavior analytics helps you gather insights into what’s going on on your website. Without user behavior analytics, you’re going to miss out on great opportunities to increase sales, reduce churn rate, and identify cybersecurity threats. Behavior analytics help you capture visitors’ and your own employees’ actions on your website. Only Measuring your time on
If customers leave e-commerce stores without making a purchase, they will go bankrupt because of a high bounce rate. The primary purpose of an e-commerce store is to sell items online. A low e-commerce bounce rate may have nothing to do with your appealing website, brand name, etc. The question is that why are people
Even if you’re new to online business, you must have heard these two terms: user experience (UX) and conversion rate optimization (CRO). And if you are a little bit more familiar with these terms, you might wonder how these two can be the main focus of an article simultaneously? Well, UX and CRO are way
A meeting begins before the actual meeting. The statement basically means–the preparation for the meeting begins long before the actual meeting. From deciding the venue, dates, and timings to coming up with the meeting agenda and who to invite, a lot goes behind conducting a meeting. Well, the preparation also largely depends on who it
Usability testing is one of the most important parts of making an exceptional experience for your users. There are lots of usability testing methods and each one of them has its unique properties. However, we can put them into two main categories, moderated and unmoderated usability testing. These two are the types of usability testing
You might be thinking “isn’t usability testing the only way to identify usability problems?” I gotta say no. There are other useful methods that can help you uncover usability issues. Identifying and fixing issues concerning website usability will lead to a smooth user experience and, eventually, happy customers. In this article, we’re going to review
As a web developer, a big part of your job is to create a smooth user experience. Understanding customers’ wants and needs and their thinking pattern is what you need for this purpose. Knowing common usability issues will help you throughout the process because you might think your website is perfect, but you’re actually very
Researching is one of the most necessary elements you must consider for building a business. Everybody has multiple ideas and opinions, but how do you know which ideas are the best? Listening to all opinions can be challenging when you only need to choose the best one. That’s because instead of getting vital information, you
If you’re new to this field and haven’t heard it like a thousand times, I shall inform you that usability testing is one of the most important steps of developing a product, and it cannot be skipped. Performing usability testing is a vast topic on its own, but here we’re going to discuss usability testing
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