Google Analytics, as the name implies, is an analytical tool that can give you an in-depth look at your website performance. Google Analytics is a helpful tool for getting a holistic view of your website, seeing people’s interactions with your pages and their most and least favorite pages. It also gained popularity due to its …
Google Analytics Landing Pages: The Only Guide You Need Read More »
Data professionals work with two types of data: Quantitative and Qualitative. Quantitative data refers to measurable data, and we use numbers, while qualitative data refers to descriptive data, and instead of numbers, we use words. In this article, we are going to talk about quantitative data in detail and discuss the different types of quantitative …
What Is Quantitative Data? How to Collect It + Examples Read More »
About 70% of companies consult their product strategies before making important decisions. It is proven that a detailed and comprehensive plan is vital in order to make sure that the tasks are performing correctly and efficiently. Note: If your business is also related to online marketing or you have a website to administrate, you may …
If you are experiencing a traffic drop, there are many reasons why this could be the case. There might be an issue with your site, or it might just be that the search terms you were ranking highly for in the past are no longer bringing in traffic to your site. Whatever the reason, if …
Is Your Site Experiencing a Traffic Drop? Here Are 15 Reasons Why Read More »
Many business owners get frightened when they hear the term “conversion funnel.” Let’s assure you right now before we start that if you have an online shop and sell products or services online, you already have a conversion funnel! However, having the conversion funnel is not really a concern, but optimizing it for maximized revenue …
What Is a Conversion Funnel: The Complete Guide Read More »
As a business owner or marketing manager, you’re always looking for ways to improve your marketing ROI. But what if I told you there was a way to increase it by 15-20%? It’s called analytical marketing, the process of using data to optimize your marketing efforts. Through customer behavior analysis and analytical marketing, you can …
Event tracking is the process of monitoring the interactions users have with a website. Only building a website is not enough. It has to be an engaging website. When users engage with your website effectively, it means that you also have a high conversion rate. In order to understand how engaging your website is, you …
In today’s increasingly competitive marketplace, customers expect personalized experiences in their deals with brands; they are more likely to become loyal customers when businesses provide them with that kind of experience. Everybody likes to be recognized as a person, with all their preferences and needs. We all appreciate it when someone remembers our name or …
Personalized Customer Experience: What Is It and How Is to Create It Read More »
Before diving into defining customer experience marketing, think back to your last memorable customer experience. As a consumer, was the company helping you to solve your problem? Were they providing exceptional customer service? Were you satisfied with the service throughout the process of purchasing? If all the answers are “yes,” you are more likely to …
What Is Customer Experience Marketing? 10 Best Strategies to Increase Revenue Read More »
Customer experience (CX) is a part of customer relationship management (CRM). It is defined as your customer’s experience and interactions with your brand from the very first steps until they make a purchase and (hopefully) become your repeat and loyal customer. The point is, to have loyal customers, you need to take in some strategies …
How to Perform Customer Experience Research? A Complete Guide Read More »
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