2021

11 Simple Strategies to Optimize Shopify Checkout Page

If the effort and money you invested in making your Shopify store look perfect is paying off,  you’ve optimized your conversion rate successfully. You need to check over the home page, collection pages, and product pages to ensure nothing is missing. There should be nothing that discourages a potential customer from making a purchase. And …

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Simple Strategies to Optimize Shopify Checkout Page

What Is Behavioral Analytics: All You Need to Know

You might say to yourself, “Yes, we have heard its name so many times, but what do you mean by behavioral analytics?”Well, the world of business has changed drastically. The enhancements of technology have made so many things possible. Additionally, they have closed the gates on the older methodologies that worked out nearly fine.Previously, marketing …

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What-Is-Behavioral-Analytics-All-You-Need-to-Know

Website Tracking: The Only Guide You Need

Today, the pace at which the world is changing is unbelievably fast. In most case scenarios, you cannot implement the methodologies used years ago and still expect success. Many companies bombard people with many marketing campaigns every day, and there is nearly no way to stand out in the crowd. Here is where website tracking …

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Website tracking: the only guide you need

Everything About Shopping Cart Abandonment [Ultimate guide]

Shopping cart abandonment is an expected behavior among online shoppers in today’s eCommerce business. The average shopping cart abandonment rate is around 72 percent, significantly reducing store revenues.  As a result, many merchants have made reducing cart abandonment rates a top priority and have spent increasing resources to achieve it. Fortunately, pricing methods and website …

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Everything about shopping cart abandonment [ultimate guide]

What Is Customer Knowledge and How Can You Master It?

One thing is obvious: how marketers connect with clients has changed due to the increasing importance of customer knowledge. You’ve likely had firsthand experience with it. You are no longer limited to communicating with your customers via television and advertising. Your customers can talk with you too. Some marketers find this hard to manage but …

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What is customer knowledge and how can you master it

UX Analysis: A Start-to-Finish Guide

UX analysis is a must-do in today’s world. User experience is one of the most critical components of customer experience (CX). You need to conduct detailed analytics on your UX to ensure that it is constantly working out optimally. Obviously, you cannot expect to have a fully-functional business that generates tons of revenue without analyzing …

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UX analysis: a start-to-finish guide