May 2021

These Website Layouts Are UX Friendly & Bring Conversion

A UX-friendly website layout not only helps you strengthen your customer relationship but also develops trust and attracts new customers. As customers are the core of any business, customer-oriented marketing approaches are effective. Thus, creating a great experience for your customers and prospects can bring conversion and lead to your business’s success. Designing a great …

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CRAP Design Principles: Creating a Great UX Design [Infographic]

Why would anyone want to use CRAP design principles? If it’s the first time you’ve heard of it, I know what you’re thinking, but don’t be fooled by its name. CRAP is actually a set of graphic design principles described by Robin Patricia Williams in her book, The Non-Designer’s Design Book. An effective visual design …

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5 Tips for Designing the “Add To Cart” Button

The “add to cart” button is a crucial visual feature that contributes to your online store’s success. Most eCommerce businesses take action to improve the shopping cart design. But “add to cart” buttons are viewed as an afterthought. You may say, “it’s just a button!” but it’s not. Neglecting the importance of this button’s design …

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tips for designing add to cart button

Are You Sure You Track Every B2B Marketing KPIs? Let’s Check

B2B marketing KPIs should be measured to understand how effective your B2B strategies are, and what needs change. Keep an eye on your B2B marketing metrics to ensure your marketing efforts are in line with your business targets. KPIs or Key Performance Indicators are measurable and evaluated data compared to a specific target or goal. …

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Are You Sure You Track Every B2B Marketing KPIs?

Funnel Optimization: A Complete Guide

Looking to learn more about funnel optimization? That’s great because growing your business isn’t just about creating the best product and improving it.  These days, successful marketing strategies require a more customer-centric approach. You need to know your prospects and create a customer journey that leads to more conversions. A marketing funnel shows all the …

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How To Develop a Successful CRO Program?

Creating a conversion rate optimization program is essential for building a successful online business. You must define your goals, know who your audience is, and develop the right strategies to maximize your revenue and conversion rate. If you’re looking for how to design a CRO program, you’re about to find out. In this blog post, …

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Key eCommerce Metrics That You Should Be Tracking in 2021

eCommerce metrics must be tracked to ensure the success of businesses in this sector. These parameters provide you with a thorough understanding of your company’s success factors. Moreover, they allow you to make crucial changes in your operations to meet strategic objectives. Finding and tracking the appropriate eCommerce KPIs are the prerequisites for making educated …

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Key eCommerce Metrics That You Should Be Tracking in 2021