Have you ever received an email or text message from a company you did business with before? It makes you feel special and cared for, right? That’s why businesses are using email and SMS marketing tools to generate new leads and keep their existing customers. Klaviyo is one of the platforms that can help you …
Klaviyo: Features & Pricing + Best Alternatives in 2023 Read More »
Much like many other forms of art, music is integrally tied to design. Problem-solving, collaboration, and creativity are all commonalities and are enhanced when good music is put to use in the right way. As UI/UX designers, it’s important to make sure that every detail of your product serves a purpose and enhances the user …
Improve User Experience with Music: 7 Best Ideas To Try Read More »
Tracking mobile analytics is the best way to find out how to optimize your app. As it gives you an in-depth understanding of users’ behavior, you can discover valuable clues about what improvements you need to make. Today, businesses are paying more attention to mobile analytics to elevate their strategies. Analytics for apps gives them …
Mobile Analytics: All Information You Need + 5 Best Tools Read More »
Are you one of those who are looking for a way to evaluate a digital marketing strategy and improve results? There are certain metrics you need to pay attention to and one of these metrics is CPM. CPM calculations are a critical part of understanding how your digital marketing campaigns work. But what exactly is …
CPM Calculator: Definition & How to Calculate It in 2023 Read More »
Entering the world of social media is so frightening. How can you compete with all other Instagram accounts with thousands of followers? How to increase Instagram followers rapidly with different marketing plans? And how much money should you pay for that purpose? It’s one of the most challenging moments for every business that has just …
From Zero to Hero: How to Increase Instagram Followers Rapidly in 2023 Read More »
Customer psychographic segmentation is a new approach in marketing. It starts by answering the question, ‘why each customer group buys the goods and services you offer?’ In conventional methods, marketing gurus define customer personas based on demographic data. They determine the most valuable customers’ age, gender, location, marital status, and profession. Interestingly, in digital marketing, …
Psychographic Segmentation: The Ultimate Guide in 2023 + Best 3 Examples Read More »
Are you curious to know whether your website is performing the way you wish? You’ve heard about how important the conversion rate metric is, but the question ‘how to calculate conversion rate’ sounds like Greek to you?! Then you’re in the right place! After all, what is the use of visitor tracking and click tracking …
How to Calculate Conversion Rate in 2 Easy Steps + Formula Read More »
Have you been searching for the best Shopify apps? Shopify is an on-demand eCommerce platform that allows you to create and manage an online store from anywhere with an internet connection. What sets Shopify apart from other eCommerce platforms is its vast selection of apps designed to help any individual. Like eCommerce marketing tools, Shopify …
B2B SaaS marketing is a highly competitive arena where many companies struggle to stand out. With all those products and ads, you can easily get overlooked in the increasing competition. Therefore, marketers need to constantly come up with new ways to catch the attention of today’s picky customers. The rise of technology has made digital …
B2B SaaS Marketing: 9 Best Plans to Save Your Business in 2023! Read More »
When you start a business, you should pay attention to different variables. One of them is the user experience which we also know by UX. Your UX design can make or break your business. So it’s important to take some measurements. That’s why quantitative vs. qualitative testing is a delicate subject! Quantitative and qualitative testing …
Quantitative Vs. Qualitative Testing: The Best Guide in 2023 Read More »
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