Cyrus Nambakhsh

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Funnel Optimization: A Complete Guide

Looking to learn more about funnel optimization? That’s great because growing your business isn’t just about creating the best product and improving it.  These days, successful marketing strategies require a more customer-centric approach. You need to know your prospects and create a customer journey that leads to more conversions. A marketing funnel shows all the …

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How To Develop a Successful CRO Program?

Creating a conversion rate optimization program is essential for building a successful online business. You must define your goals, know who your audience is, and develop the right strategies to maximize your revenue and conversion rate. If you’re looking for how to design a CRO program, you’re about to find out. In this blog post, …

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Key eCommerce Metrics That You Should Be Tracking in 2021

eCommerce metrics must be tracked to ensure the success of businesses in this sector. These parameters provide you with a thorough understanding of your company’s success factors. Moreover, they allow you to make crucial changes in your operations to meet strategic objectives. Finding and tracking the appropriate eCommerce KPIs are the prerequisites for making educated …

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Key eCommerce Metrics That You Should Be Tracking in 2021

Why Is Customer-centric Marketing A Winning Strategy?

Customer-centric marketing is a marketing strategy focusing on the preferences and needs of customers. It is about prioritizing consumers above all other considerations, using a blend of customer behavior insight, rational thinking, and data. Customer-centric marketing is one of several methods and techniques available in marketing. And, as you also know, customers are the heart …

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7 Ways Heat Map Softwares Boost Your Conversion

Using heat map software is one of the most powerful ways to boost conversions.  These days, many marketers get help from tools to track and analyze user behavior on their websites. These tools have considerably facilitated understanding website visitors’ behavior and interactions. Without them, marketers would face a lot of problems when designing strategies to …

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Scroll Maps: All You Need to Know

Want to know more about scroll maps? You’ll find everything you need to know in this blog post. Heatmaps are one of the most powerful user behavior tracking tools. Many marketers use them to monitor user interactions and micro-conversions on their websites. Then, they analyze heatmaps to improve their marketing strategies. There are different types …

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