“Website Tracking” is when a company’s analyst team collects and analyzes information about site visitors to monitor their online behavior. Here you’ll find practical solutions to website tracking and how to use it for a better design and effective marketing campaigns.
Managing an online business is practically impossible without using analytics tools. Some even believe that Google Analytics (GA) is an indispensable part of their digital marketing. But have you ever wondered if this tool is enough? Have you ever wanted to check out Google Analytics alternatives? Without the best web analytics tools, you’re basically making …
Have you ever considered the opportunity to know about your visitors’ and customers’ behavior? By knowing your customers, you are able to optimize different aspects of your business according to them. This will lead to higher conversion and more sales. And these are possible if you track user activity on your website. There are many …
How to Track User Activity on a Website [Tools & Examples] + Best 5 Ways Read More »
Since Google Analytics is one of the most popular website tracking tools, many website owners would prefer Google Analytics heatmapping. This feature allows you to visualize the website’s data on and make it easier to understand. In this article, we will discuss Google Analytics heatmapping in 2023, how to use it, and what information it …
Google Analytics Heat map: How to Use + Best 5 Alternatives in 2023 Read More »
As a business owner, generating more and more revenue should be your top priority. Session replay tools are here to help you achieve it. We know for a fact that website visitor tracking is the most efficient marketing technique known in today’s world. Session replay is one of the critical components of website visitor tracking. …
Best Session Replay Tools and Software for Businesses on a Budget Read More »
Figuring out your company’s retention rate is extremely important as it can help you to understand how efficient your business is. Your retention rate is a key metric that tells you how well your company is retaining customers. The higher your retention rate, the more efficient your business is. In this article, we go over …
What Is Retention Rate and How to Calculate it: Strategies + Examples Read More »
Any Google Analytics report is made of metrics and dimensions. A metric is a quantifiable measure used to track and assess the status of a process, goal, or activity, while a dimension is the attribute of visitors to your website. To assess your website’s performance on the marketing goals, the most reliable way is to …
What Is a Metric in Google Analytics: All You Need to Know Read More »
Imagine you want to figure out what percentage of your users converted or completed at least one of your goal conversions to understand your website’s performance, how can you access this information? In this case, Google Analytics segments can help you filter data to focus on specific kinds of users to analyze and compare different …
Google Analytics Segments: The Only Guide You Need Read More »
Google Analytics, as the name implies, is an analytical tool that can give you an in-depth look at your website performance. Google Analytics is a helpful tool for getting a holistic view of your website, seeing people’s interactions with your pages and their most and least favorite pages. It also gained popularity due to its …
Google Analytics Landing Pages: The Only Guide You Need Read More »
One way to monitor and measure web traffic is to track individual user sessions in Google Analytics which allows you to understand how many visitors entered your website within a specific time frame. Google Analytics is a free and easy-to-use reporting service offered by Google that enables you to analyze your incoming and outcoming website …
Tracking Users in Google Analytics: The Complete Guide Read More »
Event tracking is the process of monitoring the interactions users have with a website. Only building a website is not enough. It has to be an engaging website. When users engage with your website effectively, it means that you also have a high conversion rate. In order to understand how engaging your website is, you …
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