Website Tracking: The Only Guide You Need

Today, the pace at which the world is changing is unbelievably fast. In most case scenarios, you cannot implement the methodologies used years ago and still expect success. Many companies bombard people with many marketing campaigns every day, and there is nearly no way to stand out in the crowd. Here is where website tracking …

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Website tracking: the only guide you need

Everything About Shopping Cart Abandonment [Ultimate guide]

Shopping cart abandonment is an expected behavior among online shoppers in today’s eCommerce business. The average shopping cart abandonment rate is around 72 percent, significantly reducing store revenues.  As a result, many merchants have made reducing cart abandonment rates a top priority and have spent increasing resources to achieve it. Fortunately, pricing methods and website …

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Everything about shopping cart abandonment [ultimate guide]

What Is Customer Knowledge and How Can You Master It?

One thing is obvious: how marketers connect with clients has changed due to the increasing importance of customer knowledge. You’ve likely had firsthand experience with it. You are no longer limited to communicating with your customers via television and advertising. Your customers can talk with you too. Some marketers find this hard to manage but …

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What is customer knowledge and how can you master it

UX Analysis: A Start-to-Finish Guide

UX analysis is a must-do in today’s world. User experience is one of the most critical components of customer experience (CX). You need to conduct detailed analytics on your UX to ensure that it is constantly working out optimally. Obviously, you cannot expect to have a fully-functional business that generates tons of revenue without analyzing …

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UX analysis: a start-to-finish guide

21 Customer Experience Metrics to Keep an Eye on

Tracking customer experience has turned into an inevitable part of every business. If a business craves to generate more revenue (which they should!), they must know how people use their product. They have to figure out how people interact with it and how they feel about their experience. To track customer experience, business owners can …

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21 Customer Experience Metrics

9 Essential UX Design Principles to Create the Best Design

There are various principles that, when applied to design, help designers and their work stand out. Understanding the people you’re designing for, for example, is a notion that should never be overlooked. Every excellent UX designer keeps all of these UX design principles in mind throughout the design process, sometimes without even realizing it.  I …

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9 Essential UX Design Principles to Create the Best Design