How Personalization Improves CRO? [2022 CRO Growth Hacks]

There are many ways to optimize website conversion rates, and one of them is personalization. With personalization strategies, you can better meet customers’ expectations, In this article, we will talk about if personalization can improve your conversion rate optimization or if you should put your focus somewhere else.  Note: One way to give customers tailored …

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how personalization improves cro

How to Recruit Users for Usability Testing: Advice No One Will Give You

At some point in your work, you will feel the need for usability testing. This desire derives from the fact that you want to know if you are on the right path or not. Therefore, you will need to recruit users for testing. This may sound like a hard and complicated task, especially if you’ve …

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how to recruit users for usability testing

How to Add Speech to Text: Automatic Speech Recognition

Time never stops. It is a precious resource that is scarce and has no substitute. This is why we often find ourselves trying to save time while performing our daily activities. One such recently-brought technology with which you can save time is speech-to-text technology.  As per a research, 79% of the respondents selected ‘time-saving’ as …

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How to Leverage Analytics for Effective CRO

Everyone likes a high conversion rate, right? A higher conversion rate means more sales, and having more sales means more money. However, conversion rate optimization is not that easy of a task. For increasing conversion rate, you need to understand customers’ wants and needs. For this purpose, an analytics tool is needed to give you …

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How to leverage analytics for effective cro

Top Simple Ways to Benefit From AI As a Service Without Sophisticated Tech Skills

AI as a service (AIaaS) has been continuously automating business operations and constantly improving the customer experience, product quality, and employee efficiency. Moreover, with its fast pace of growth in the market, many new AI applications are coming to the market that organizations are looking forward to using.  AIaaS allows companies to leverage Artificial intelligence …

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What Are Consumer Insights and Why Are They Important?

In today’s competitive marketing era, it’s essential to maintain a complete and valuable knowledge base about your customers. The marketing term for this database is consumer insights. The primary purpose of consumer insight is that it will help you understand your customers deeply. Therefore, you will be able to make your products according to them …

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The Comprehensive Usability Testing Checklist

One of the most important processes that you need to go through to finalize the design of a product before release is usability testing. It’s even more important than the marketing phase, or at least that’s what Jeff Bezos believes.  If you don’t know where to start and what steps to take, usability testing might …

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the comprehensive usability testing checklist

10 Essential User Engagement Metrics to Keep an Eye on

Any business should be tracking how customers engage with their product. There are so many user engagement metrics to measure, and you can’t track all of them. User engagement metrics measure customers’ engagement with your product or content. Measuring these metrics uncovers valuable data about your business and helps you increase engagement.  Note: To understand …

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Usability Testing Questions: Get Better Answers with the Right Questions

You need usability testing to build a smooth customer experience. Also, conducting usability testing is essential for designing a product that users want and need and finding the pain points of your existing product. An important part of usability testing is asking users questions, and this is no easy task. Developing the right questions will …

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User Testing vs. Usability Testing: What’s the Difference?

The subject of user testing vs. usability testing has always been debatable among developers, designers, and anyone else who has anything to do with the process of creating an app, website, or any other type of product. Below we will go through different opinions people usually have on this matter and then make our discussion …

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User Testing vs. Usability Testing What's the Difference