Google Analytics, as the name implies, is an analytical tool that can give you an in-depth look at your website performance. Google Analytics is a helpful tool for getting a holistic view of your website, seeing people’s interactions with your pages and their most and least favorite pages. It also gained popularity due to its …
Google Analytics Landing Pages: The Only Guide You Need Read More »
In a world where businesses are competing for customers, if you want to beat your competitors in business; it’s important to try your best to improve customer experience. A study by Forrester Research found that 89% of companies believe customer experience is a differentiator in their industry. By improving customer experience, businesses can drive sales, …
Many companies compete to create a great customer experience, and this has become one of the hardest goals in today’s competitive digital world. In 2021, 68.8% of organizations in Canada alleged that improving CX is a key success factor impacting customer loyalty. If customers are unhappy with their experience, they are likely to take their …
What do your customers really want? Do you think all business owners can answer this question? Regardless of the size of your business, you need to compete mostly on the customer experience and create a great customer experience map to stand out among your competitors, but this is just one part of the story. You …
Customer Experience Map: What Is It and How to Create One Perfectly Read More »
Data professionals work with two types of data: Quantitative and Qualitative. Quantitative data refers to measurable data, and we use numbers, while qualitative data refers to descriptive data, and instead of numbers, we use words. In this article, we are going to talk about quantitative data in detail and discuss the different types of quantitative …
What Is Quantitative Data? How to Collect It + Examples Read More »
In 2016, ACSI interviewed 4,786 customers to evaluate the largest fast food restaurants based on their recent experiences. According to ACSI’s restaurant report, McDonald’s faced a big problem because of its poor customer service. The ACSI’s report demonstrated that McDonald’s ranked in last place with a customer satisfaction score of 69 out of 100. This …
Customer Experience Program: How to Get Started and Best Practices Read More »
One way to monitor and measure web traffic is to track individual user sessions in Google Analytics which allows you to understand how many visitors entered your website within a specific time frame. Google Analytics is a free and easy-to-use reporting service offered by Google that enables you to analyze your incoming and outcoming website …
Tracking Users in Google Analytics: The Complete Guide Read More »
About 70% of companies consult their product strategies before making important decisions. It is proven that a detailed and comprehensive plan is vital in order to make sure that the tasks are performing correctly and efficiently. Note: If your business is also related to online marketing or you have a website to administrate, you may …
If you are experiencing a traffic drop, there are many reasons why this could be the case. There might be an issue with your site, or it might just be that the search terms you were ranking highly for in the past are no longer bringing in traffic to your site. Whatever the reason, if …
Is Your Site Experiencing a Traffic Drop? Here Are 15 Reasons Why Read More »
Many business owners get frightened when they hear the term “conversion funnel.” Let’s assure you right now before we start that if you have an online shop and sell products or services online, you already have a conversion funnel! However, having the conversion funnel is not really a concern, but optimizing it for maximized revenue …
What Is a Conversion Funnel: The Complete Guide Read More »
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