Saas marketing or marketing for software as a service is a unique and developing area. The most important things in this area include product features, user experience, and the support you provide. It is a distinct and challenging marketing subset, mainly because of its nature being intangible. Saas model work based on two key elements: …
A UX-friendly website layout not only helps you strengthen your customer relationship but also develops trust and attracts new customers. As customers are the core of any business, customer-oriented marketing approaches are effective. Thus, creating a great experience for your customers and prospects can bring conversion and lead to your business’s success. Designing a great …
These Website Layouts Are UX Friendly & Bring Conversion Read More »
Above the fold is the part of your website that makes the first impression on your visitors. And we all know how first impressions count. That’s why you must make sure the first thing people see on your website encourages them to stay. So, in this blog post, we will discuss the best practices to …
Why would anyone want to use CRAP design principles? If it’s the first time you’ve heard of it, I know what you’re thinking, but don’t be fooled by its name. CRAP is actually a set of graphic design principles described by Robin Patricia Williams in her book, The Non-Designer’s Design Book. An effective visual design …
CRAP Design Principles: Creating a Great UX Design [Infographic] Read More »
The “add to cart” button is a crucial visual feature that contributes to your online store’s success. Most eCommerce businesses take action to improve the shopping cart design. But “add to cart” buttons are viewed as an afterthought. You may say, “it’s just a button!” but it’s not. Neglecting the importance of this button’s design …
Simply, microsite definition is “small sites with one or two web pages.” It is the top priority of any customer-centric business, as it offers an adequate representation of your business. The primary landing page of the microsite might have its domain name or subdomain. This single or set of pages is designed to serve as …
B2B marketing KPIs should be measured to understand how effective your B2B strategies are, and what needs change. Keep an eye on your B2B marketing metrics to ensure your marketing efforts are in line with your business targets. KPIs or Key Performance Indicators are measurable and evaluated data compared to a specific target or goal. …
Are You Sure You Track Every B2B Marketing KPIs? Let’s Check Read More »
Looking to learn more about funnel optimization? That’s great because growing your business isn’t just about creating the best product and improving it. These days, successful marketing strategies require a more customer-centric approach. You need to know your prospects and create a customer journey that leads to more conversions. A marketing funnel shows all the …
Creating a conversion rate optimization program is essential for building a successful online business. You must define your goals, know who your audience is, and develop the right strategies to maximize your revenue and conversion rate. If you’re looking for how to design a CRO program, you’re about to find out. In this blog post, …
eCommerce metrics must be tracked to ensure the success of businesses in this sector. These parameters provide you with a thorough understanding of your company’s success factors. Moreover, they allow you to make crucial changes in your operations to meet strategic objectives. Finding and tracking the appropriate eCommerce KPIs are the prerequisites for making educated …
Key eCommerce Metrics That You Should Be Tracking in 2021 Read More »
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