You’ve decided to use outbound sales strategies to attract more b2b leads? Excellent! These strategies are great if you want to generate leads more quickly. Marketers usually spend resources on increasing the number of visitors to their website. But with the increasing competition and ever-changing search engine algorithms, it’s not easy to drive more traffic …
Outbound Sales: A Simple B2B Lead Generation Guide Read More »
These days, conversion marketing is more popular than ever. But why has it become so important? The reason is that without effective conversion marketing, all your business efforts would come to nothing and you won’t be able to increase your conversion rate. You may be successful in search engine optimization and social media marketing. Perhaps …
Are you looking for a comprehensive Hotjar review to decide whether it’s worth it or not? This blog post will discuss everything you need to know about Hotjar. There are many tools available that work like Hotjar. You should do a good research to make sure you’re choosing the best one. Many marketers are now …
Hotjar Review: Does it Suit Your Business Needs? Read More »
Saas marketing or marketing for software as a service is a unique and developing area. The most important things in this area include product features, user experience, and the support you provide. It is a distinct and challenging marketing subset, mainly because of its nature being intangible. Saas model work based on two key elements: …
A UX-friendly website layout not only helps you strengthen your customer relationship but also develops trust and attracts new customers. As customers are the core of any business, customer-oriented marketing approaches are effective. Thus, creating a great experience for your customers and prospects can bring conversion and lead to your business’s success. Designing a great …
These Website Layouts Are UX Friendly & Bring Conversion Read More »
Above the fold is the part of your website that makes the first impression on your visitors. And we all know how first impressions count. That’s why you must make sure the first thing people see on your website encourages them to stay. So, in this blog post, we will discuss the best practices to …
Why would anyone want to use CRAP design principles? If it’s the first time you’ve heard of it, I know what you’re thinking, but don’t be fooled by its name. CRAP is actually a set of graphic design principles described by Robin Patricia Williams in her book, The Non-Designer’s Design Book. An effective visual design …
CRAP Design Principles: Creating a Great UX Design [Infographic] Read More »
The “add to cart” button is a crucial visual feature that contributes to your online store’s success. Most eCommerce businesses take action to improve the shopping cart design. But “add to cart” buttons are viewed as an afterthought. You may say, “it’s just a button!” but it’s not. Neglecting the importance of this button’s design …
Simply, microsite definition is “small sites with one or two web pages.” It is the top priority of any customer-centric business, as it offers an adequate representation of your business. The primary landing page of the microsite might have its domain name or subdomain. This single or set of pages is designed to serve as …
B2B marketing KPIs should be measured to understand how effective your B2B strategies are, and what needs change. Keep an eye on your B2B marketing metrics to ensure your marketing efforts are in line with your business targets. KPIs or Key Performance Indicators are measurable and evaluated data compared to a specific target or goal. …
Are You Sure You Track Every B2B Marketing KPIs? Let’s Check Read More »
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