Learn the 7 landing page metrics to track, how they work in GA4, how to calculate form abandonment and what a good conversion rate looks like.
Learn UX analysis: qualitative and quantitative data, a 6-step method, useful methods, a worked example and mistakes to avoid.
Learn 9 essential UX design principles and 4 UX laws, how to apply them, how to measure them and which mistakes to avoid when designing.
Learn from 7 UX design examples and patterns, from visual hierarchy to error handling, with Nielsen heuristics and UX laws to apply them.
Learn what UX strategy is, its four parts, why it matters, 5 steps to create one and the skills a UX strategist needs, with metrics to measure it.
Use this conversion rate optimization checklist for 2026: home page, landing pages, navigation, product pages, checkout and follow-up, with data.
Prepare for CRO testing: goals to measure, 5 preparations, how to check sample size and how to build a prioritized CRO roadmap for your tests.
Explore the 10 conversion rate optimization trends for 2026, from AI and personalization to speed, trust and checkout, and how to test each one.
Avoid the 8 worst landing page testing mistakes, from stopping tests early to using the wrong metric, plus page fixes that testing cannot replace.
See why CRO marketing is a winning strategy: the ROI math, a 5-step process, key benefits and how to improve your home, pricing and landing pages.
