Behavior Analytics

Customer psychographic segmentation is a new approach in marketing. It starts by answering the question, ‘why each customer group buys the goods and services you offer?’ In conventional methods, marketing gurus define customer personas based on demographic data. They determine the most valuable customers’ age, gender, location, marital status, and profession. Interestingly, in digital marketing, …

Psychographic Segmentation: The Ultimate Guide in 2023 + Best 3 Examples Read More »

How often have you been asked to taste a bite of chocolate or have a perfume sample while crossing a busy street? Did the sellers try to start a conversation with you, and minutes later, you bought things you didn’t need? Yes, all these miraculous events are part of the Foot in the Door Technique …

What is Foot in the Door Technique: Ultimate Guide + How to Leverage in 2023 Read More »

If you are a webmaster, you know how the visual representation of data on your site is essential. Marketers and web admins use data visualization to understand numerical data more efficiently. Furthermore, visualizing data facilitates data analysis; therefore, it takes less time. You can use a CRO tool to visualize customers’ journeys if you are …

Visual Representation of Data: Definition & Best Examples in 2023 Read More »

Looking for a way to watch over your customers and see everything they’ve ever done with your business? Then, customer Journey Analytics is all you need! Basically, it enables marketing, sales, and customer service teams to track and analyze every touchpoint a user has with a brand. These touchpoints can be viewed on a customer …

Customer Journey Analytics: An Easy but Complete Guide in 2022 Read More »

In today’s competitive marketing era, it’s essential to maintain a complete and valuable knowledge base about your customers. The marketing term for this database is consumer insights. The primary purpose of consumer insight is that it will help you understand your customers deeply. Therefore, you will be able to make your products according to them …

What Are Consumer Insights and Why Are They Important? Read More »

Your business is more about your customers than about you! What’s a singer without her fans? Nothing! Customers are the ones that are going to put money in your pocket, and if you want that money, there are things you have to do. One of the things that can help you improve conversion rate and …

Top 10 Customer Analytics Software for 2022 Read More »