NPS Calculator: 2023 Ultimate Guide + How It Helps

NPS calculator

Learning how to work with an NPS calculator has proved to be a winning card for most successful businesses. That’s because NPS stands for Net Promoter Score, and the very concept of NPS revolves around measuring customer loyalty, which is directly connected with user satisfaction! 

The term NPS, its meaning and function, as well as NPS calculators have found great significance exactly because customers are the heart of every business! After all, happy customers are returning customers! Besides, the happier your customers are with your brand, the more likely they are to recommend you to others, earning you new leads!

But first things first! In order to deliver an exceptional user experience, you’ll need an NPS calculator alongside UX analytics tools. This way, you can guarantee an excellent customer experience!

Yet before we get started with NPS, if you’re looking for a way to enhance your performance and increase your customer satisfaction, WatchThemLive is a great solution! So make sure to sign up today and start your journey toward progress!

What Is NPS: The Definition

Before understanding what an NPS calculator is and how it works, let’s take a look at the definition of NPS itself.

Net Promoter Score (NPS) is a measure that influences your conversion rate and customer experience programs. It measures the loyalty of customers to a certain brand or company. So, the higher your NPS is, the more credible and trustworthy you are! 

But to find out how you’ve been performing in this regard, you need an NPS calculator to help you calculate your score.

NPS is calculated by a single survey question: ‘on a scale from 1 to 10, how likely are you to recommend (company name) to a friend or colleague?’. 

This simple yet crucial question can help you determine how successful you are at meeting your customers’ needs and demands. In addition to that, it can be a great strategy in your customer behavior analytics plan. Your customers will also know that you care about their opinion and want to get better!

What Is an NPS Calculator

Now that you know what NPS is and how it’s defined, let’s answer the bigger question! An online NPS calculator provides you with the data you need to run NPS campaigns and helps you take the right actions based on your customers’ responses.

All you need to do is collect the survey results, give the raw numbers to an NPS online calculator, and get the information you need! Simple, right?

NPS Formula: How to Calculate NPS Manually

The net promoter score is calculated by subtracting the number of detractors from the number of promoters. But what does that even mean?

NPS calculator Formula
NPS Formula

Detractors are customers whose rate is 6 or lower. These are the individuals who are not happy and satisfied with your products or services. Not only are they at risk of abandoning your business for other competitors, but also they might discourage other customers by leaving negative reviews.

The best strategy you can take to persuade them to change their mind is by asking them why they feel unsatisfied with your company. Or in case they weren’t responsive, use a session replay software to see exactly where and how they might have faced issues on your website.

WatchThemLive is one of the best website visitor tracking software in the market, allowing users to track visitors across their platforms. Using this tool, you’ll be able to identify any pain points and identify areas for improvement.

Passives are the group of participants who rate your company 7 or 8. They are somewhat satisfied with you, but there’s still a chance that their opinion might sway! These customers are unsure about you, and if you don’t take immediate action, they can turn to other rivals.

Promoters, however, are your heroes! They are customers who are loyal, satisfied, and more likely to recommend you to others. Promoters generate positive word-of-mouth, and that’s where you would want your customers to be.

So, you can calculate NPS by detracting the number of individuals who gave you a -6 rate from those who gave +8 or your promoters.

How Does an NPS Calculator Work

Now it’s time to learn how an NPS online calculator works, and how you can use it to boost your conversion.

An online NPS calculator measures your score by analyzing the numbers you put in. In general, there are 2 steps you need to take when using an NPS calculator online. Scroll to learn more about these steps!

#1 Count the Responses

First, you need to collect the number of customers who participated in your survey based on the category they fit in. In other words, gather the number of detractors, passives, and promoters. When you do, it’s time for the next step!

#2 Calculate Your NPS

Now that you have the raw data, it’s time to make it usable. Just find a valid online NPS calculator, give it the raw numbers, and VOILA; you have your net promoter score!

There are many free NPS calculators online you can use such as SurveySparrow, SurveyMonkey, and Survicate. Just pick the one that matches your needs, and start!

Why Should You Use an NPS Calculator

If you’re a do-it-all individual, you might think that you can measure your NPS manually, and wonder why you need an NPS calculator. Well, as a company, the data you’ll be facing is too much to handle manually, and an online platform that does the work for you can help you save a lot of time and resources. 

It’s faster, cheaper, and more accurate. By using an NPS online calculator, you can gain deep insight into your customers and how they feel about your services or products. Then, you’ll know where to focus in order to deliver an exceptional customer experience.

NPS Calculator FAQs

Now that you know what an online NPS calculator is, it’s time to answer questions that have been frequently asked. 

Q1. What Is a Good NPS Score?

As we said earlier, the higher your score is, the better! 

In that sense, a rate above 20 is great, and above 50 is awesome. If you get a rate above 80, you really need to celebrate!

Q2. How Do You Find NPS on a 5-Point Scale?

The calculation is the same as a 0-10 scale. You need to subtract the percentage of detractors from the percentage of promoters.

Q3. Is NPS a KPI?

Yes, the net promoter score is considered a marketing KPI because it’s an indicator of how your customers perceive your business, and whether your marketing strategies are working.


Whether you’re a start-up with just a few customers or a big company with thousands, you should always keep an eye on your net promoter score, and NPS calculators are a great help!

In this article, we tried to answer any questions you might’ve had regarding NPS calculators. So make sure to use your new-gained information to reach your business’s fullest potential!

Don’t just stop there and optimize your revenue even more by using WatchThemLive, and build your marketing strategies based on facts! Make sure to sign up today and claim your free plan!

Share This Article