Having a leaky sales funnel is one of the prominent problems that every business may face today. If you’re one of those who want to find funnel drop-offs and fix the problem but don’t know where to start, that’s where conversion rate optimization comes in. It’s a way to increase the number of people who complete your desired action to get more out of existing traffic and leads. As a result, you generate more revenue and boost your conversion rate.
In this guide, we delve into what CRO is, what’s the process in WordPress, and how to increase website conversion rate.
Note: Improving website conversion rate is an ongoing process. If you want to make sure that whether you deliver an outstanding user experience that will lead to increased conversion rates or not, you need a behavior analytics tool like WatchThemLive. This tool helps you understand how your users move through your website and what’s distracting them from completing your goal; so you can fix your website’s pain points and ultimately improve website conversion rate.
What Is Conversion Rate Optimization?
Conversion rate optimization (CRO) is an evolutionary process of increasing conversion rate by persuading more visitors to complete your desired action. This desired action can be purchasing a product, signing up for a service, or clicking on a link.
What Is CRO Process in WordPress?
WordPress is a platform that makes your conversion rate optimization process easier by managing your content. Here are the steps you need to take for the CRO of WordPress websites:
1. Identify Pages You Need to Optimize for Conversion
The first step you need to take is to identify which elements on your website need optimization. Website optimization is important because it highly impacts your Google ranking. So if you want Google to make you visible among the millions of websites, you must optimize your website. Focus on the elements below to improve your ranking:
- URL structure
- Meta descriptions
- Page titles
Imagine you want to optimize your landing page to realize whether your CTAs works well or not, first, you need a behavior analytics tool to track all the events on your page. WatchThemLive’s page optimization enables you to test your website performance. So you can identify the problem and fix it in order to provide better user experience and increase your conversions.
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2. Establish a Baseline
A baseline is “a fixed point of reference used for comparison purposes.” Before you start optimizing, you need to pay attention to the previous performance of your website, and that’s where you can establish a baseline in line with your conversion statistics and improve your conversion rate over a while.
3. Identify and Disrupt the Barries
After selecting a particular page for optimization, check your conversion funnel to find your drop-off points. Segregating the conversion funnel allows you to identify where users abandoned your website; so you can fix them or implement small changes to provide better user experience.
Sometimes, you may test your conversion funnel, but still, you can’t find the reason to its l leaks. Here, you can test your CTAs to understand what is stopping users from clicking on them using heatmaps. WatchThemLive’s heatmaps enable you to test your web design and visualize visitor behavior in the form of hot and cold spots. If your heatmap shows red spots on your CTA, it means people clicked on it, and it works perfectly; if it shows green or blue spots, it means people couldn’t find it, or it’s not clickable.
Interested? Sign up now to get started with heatmaps.
4. Repeat the Process
As far as you know, CRO is an endless process. You can’t rely on pre-set conversion rate optimization strategies because, in this fast-changing world, a small change in the industry trends can impact businesses and the masses. So you need to repeat the process over and over.
How to Improve Website Conversion Rate
Besides CRO tools that can improve your conversion rates, here are some conversion tips about conversion rate optimization for WordPress you should consider:
1. Set Your Conversion Goals
First, have a single focused goal for each page. To set up a goal conversion, you need to figure out what your website needs because every business has different conversion goals that they can optimize for their website. A conversion goal might be clicking on a button, making a purchase, or downloading an application.
You can use WatchThemLive’s goal tracking to add as many goal as you want to see how your users interact with your website and complete your targeted action. Moreover, you can gain actionable insights by analyzing your conversion tracking data to improve your marketing strategy and ultimately boost your conversion rate. Sign up to get started with goal tracking.
2. Create Split Testing
As a website owner, you need to analyze the effectiveness of each page in obtaining conversions. Although some strategies can increase conversions, using them depends on your website’s audience. Moreover, you can use split testing or A/B testing to see which two samples (A and B) perform better.
For example, if you don’t know which calls to action are better to convert your visitors into customers, you can use A/B testing to compare them and figure out which version leaves the maximum impact on your audience.
3. Use Effective Calls to Action
Although making your calls to action prominent is important in inducing your visitors and grabbing their attention, CTAs shouldn’t distract them from the main content of your page. Sometimes, small changes on CTAs like color, placement, and size can positively affect conversion rates.
4. Optimize Landing Pages
Most CRO experts put their focus on the design of landing pages because this is where people can leave in a blink of an eye. People can arrive at landing pages through your blog, home page, or product page, so all parts of your website, especially CTAs, should lead to landing pages. Here are five essential elements of a landing page that you should consider:
- Clear unique selling proposition (USP)
- Strong CTAs
- Inspirational social proof
- Compelling benefits
- Engaging hero shot
Besides, you can create your own landing page in WordPress by taking the steps below:
- Select a theme: My site > design > themes
- Download and install a new theme
- Click on three dots next to the theme’s name and click ‘Activate’
- Remove unneeded content: My site > site > pages
- Click on three dots next to any page you want to remove
- Set a static homepage
- Customize your page
- Go live
5. Speed Up Your Website
One of the important elements that can drive your users away in a wink is your website speed. If a website takes too long to load information, it causes a high bounce rate. So try to load them between 2 or 3 seconds. It’s not easy to understand which part of the WordPress website is causing the delay, but you can use WatchThemLive’s session replay software in order to realize how much time they spend on your website.
In this article, we explained the CRO process and brought some suggestions in order to improve conversion for WordPress websites. Conversion boosting techniques are different from industry to industry. So try to update your conversion rate techniques if you want to get ahead of your business competition, and WORK UNTIL YOUR IDOLS BECOME YOUR RIVALS. Besides, using a behavior analytics tool enables you to improve your web conversion and increase your revenue in the end. Sign up and get started with WatchThemLive.