“Customer Experience” (also known as “CX“) is defined by the interactions and experiences your customer has with your brand or products throughout the entire journey they have on your website. Here we discuss how you can turn a website visitor into a happy and loyal customer.
The field of digital experience is littered with comparable phrases. You can expect 100 distinct replies if you ask 100 people to define digital experience and all of them can be right in certain situations. Which one of them is correct, though? To illustrate, there is a strong relationship between digital experience and customer experience. …
Having a perfect mobile website design is essential for making the mobile user experience great. As it is right now, over %80 of internet users have access to mobile or other different devices other than a usual desktop monitor. So, this will make it urgent for your business to redesign your website in a way …
Website Redesign: Top 7 Tips for the Best Mobile User Experience Read More »
Imagine being in a conference room and your CEO asks you about your customer incentives program. If you answer like “quite well” most likely your CEO would ask what does “quite well” exactly means. What is it in terms of profit and that’s when you are in trouble? This is not an unusual phenomenon because …
You should focus on creating customer delight if you want to build a strong, lasting relationship with your customers and maintain business growth. By exceeding your customers’ expectations, make sure they will stay loyal to your business, not leaving you for competitors. These days, customer-centricity is a winning strategy. So, by keeping customer delight in …
Customer Delight: 10 Great Tips for Product Teams Read More »
Persona mapping is a critical step for businesses that apply a customer-centric approach. The process of mapping buyer personas enables businesses to more effectively identify their customers to elevate their marketing efforts. Understanding who your customers are allows you to create a marketing message that resonates with your audience. In this blog post, we’ll help …
Persona Mapping in 2022: What Is It and Why It’s Vital Read More »
Your existing customer base is undeniably a goldmine full of opportunities to grow your business. Unfortunately, sometimes businesses overlook these precious customers, focusing resources on converting new customers. You have already convinced your existing customers to buy from you once, so why not try to win their loyalty, keeping them coming back again and again. …
Existing Customer: The Precious Treasure in Your Hands Read More »
One of the best and most important places to engage with your customer is your website. Imagine a customer that visits your website and with no interaction leaves it. This is why website engagement is a key parameter of your success. Engaging users is the crucial first step in the conversion process. You must engage …
Top 10 Ways to Increase User Engagement on Your Website Read More »
Each customer is unique and has their own experience and feedback on a website; we can not make an official recipe for all of them. But for making a good and effective buyer journey map, we should consider two main things: Identify the goal behind it Know how to apply and use it A buyer …
Customer-centric marketing is a marketing strategy focusing on the preferences and needs of customers. It is about prioritizing consumers above all other considerations, using a blend of customer behavior insight, rational thinking, and data. Customer-centric marketing is one of several methods and techniques available in marketing. And, as you also know, customers are the heart …
Why Is Customer-centric Marketing A Winning Strategy? Read More »
It’s important to obtain user feedback, but why? If you don’t allow your customers to share their negative experiences with you, they will talk about them with friends or family or post them on social media. This is how some businesses begin to lose their customers without knowing the reason. Can this be avoided? Yes, …
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