“Website Analytics” (also known as “Web Analytics“) is not just a process for measuring site traffic but can be used as a tool for business and market research to improve website effectiveness. Here you’ll find the most important topics about Web Analytics gathered by the WatchThemLive team.
Let’s have a look at our daily decisions. What should I eat today? What should I wear for work? Which perfume should I use? And so on. If we look closer at these questions we understand that we don’t think much about making many of our daily decisions. This is exactly true in the shopping …
Shopper Habits: How to Identify and Use them for the Best Read More »
Have you ever asked yourself why all of your efforts aren’t paying off as they should? Efforts to make the most out of your leads and their conversions process. Maybe it’s time to redirect your attention to the right customers by knowing them better or as it is known customer profiling. If the leads that …
Did you ever have this feeling that you are important or somebody cares about you? If yes, you know how wonderful that is. This is exactly the reason why you should seriously consider tracking post purchase behavior of your customers. This process will give them the feeling of being important and make them loyal to …
Funnel analysis helps businesses find overlooked opportunities to increase conversions. It enables them to identify the drop-off points on their websites and find out how to make the most out of their traffic. Analyzing and optimizing the marketing funnel will help you understand the effectiveness of your marketing campaigns and customer acquisition and retention strategies. …
Mouse heatmap is a powerful user behavior analytics tool for tracking visitors’ mouse movements and clicks on a website. The data collected from mouse and click heatmaps allow marketers and websites’ admins to improve their websites for a higher conversion rate. This article will explain the definition of a mouse heatmap and why it’s essential. …
How to Create a Free Mouse Heatmap for Your Website Read More »
With more than 1.7 billion available websites it is getting increasingly difficult to compete in today’s digital world. That implies your competitors are virtually certain to have a website that functions similarly to yours. So, how can you ensure that your website is competitive? How can you understand that your internet marketing operations are yielding …
6 Reasons Why You Should Track Website Activity Logging Read More »
To thrive in the mobile app development world, creating a great mobile app is not the end of the story. Mobile accounts for 70% of screen time (ComScore) and 92% of time spent on mobile applications (TechCrunch). So, you should optimize the app to keep users interested at all times. For this purpose, companies measure …
Why do you need to track website performance metrics? These days, having a website is essential for any business as people are spending more time on the internet. However, there is much more to it than just owning a website. Your website is the door to your business where customers get a first impression. That’s …
10 Key Website Performance Metrics You Need to Analyze Read More »
As more and more businesses are using data-driven insights to fuel growth, employing this approach is becoming crucial to surviving the competition. However, the vast number of data sources has created many challenges for marketers and webmasters. Having access to tons of data doesn’t necessarily mean you’ll gain a better understanding of your target market. …
How to Get the Data-Driven Insights for Your Website? Read More »
B2B marketing KPIs should be measured to understand how effective your B2B strategies are, and what needs change. Keep an eye on your B2B marketing metrics to ensure your marketing efforts are in line with your business targets. KPIs or Key Performance Indicators are measurable and evaluated data compared to a specific target or goal. …
Are You Sure You Track Every B2B Marketing KPIs? Let’s Check Read More »
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