You must have heard of consumer psychology so many times. However, have you ever wondered what it means exactly and how you can use it? Psychology is everywhere. We see how it affects all aspects of our lives. Psychology can reveal the reasons behind everything we do. So, how does psychology analyze our purchases? Why …
The Ultimate Guide to Consumer Psychology [Examples & Tips] Read More »
Wondering how to detect UX problems you are facing? Wondering why most viewers do not convert to leads? Online behavioral tracking uses new technologies, such as session replay, to help you find out everything! Old marketing strategies are either hit or miss. You could be doing everything correctly and still fail to convert or even …
Behavioral Tracking: A Comprehensive Guide in 2023 Read More »
Every company wants to convert visitors into leads and ultimately, sales, and that’s what conversion rate optimization is all about. You may want to attract new attendants to sign up for a newsletter (micro conversion), or you may like to focus on converting more visitors into buyers (macro conversion.) So, understanding how effectively visitors are …
You’re so lucky if your company has an experimental culture that believes in change. With each experiment, your optimization efforts allow you to explore new boundaries, which can help you nail your conversion rate optimization game. However, you need some preparation before every change, and CRO testing is no exception. CRO cannot be defined in …
5 Preparations You Should Make Before Using CRO Testing Read More »
Clients that fully engage with your business spend more and stay longer; this can’t be ignored at all. As a result, customer marketing will become increasingly crucial in how B2B organizations conduct business in the future. Customer marketing is any marketing activity targeted at existing customers to increase customer retention, loyalty, advocacy, growth, and community …
What Is Customer Marketing? Top Strategies in 2022 Read More »
We are moving toward 2022 and hopefully, the end of the pandemic. Since then, a lot has changed. For example, the way we work and shop has shifted to home offices and picking our groceries online. Indeed, they may never become what they used to be. Digital marketing has changed a lot too, but some …
Top 10 Conversion Rate Optimization Trends to Watch in 2022 Read More »
Customer attrition is an important damaging thing that can happen to a SaaS company’s health. Although some attrition is unavoidable, reducing it will surely make the difference between a growing business and a dying one. In the opposite of attrition, we have customer retention. Strong customer retention necessitates understanding how and why many customers are …
What Is Customer Attrition & How To Avoid It in 2022 Read More »
It’s not an easy task to complete a plan from concept to completion. As a product manager, you should use product management tools to assist you in completing all of the tasks required to bring a product to market. Such as, setting strategies, designing and sharing plans, prototyping, assisting with customer onboarding, analyzing user behavior, …
Product Management Tools: 5 Game Changing Tools For Your Business Read More »
Perceived value is an important concept, both in eCommerce and brick-and-mortar stores. It’s not an exaggeration to say customers purchase your products because of your product’s perceived value. Understanding how perceived value works and improving it brings what almost any business wants: revenue! So, you should always consider products’ perceived value in your online shop’s …
The Importance of Perceived Value in Converting Customers Read More »
Is there any difference between product management and product management as a service? This is a very common question that, surprisingly, there isn’t that much content about it on the internet. So, what are they exactly? You can read our latest article about product management for detailed information. But here, we will be discussing service …
Product Management as a Service: Complete Definition Read More »
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